Marketing (Joint Honours) BA/BSc (Hons)

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 21/11/2018

For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities.

The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s instore or on social media.

In this increasing complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations.

We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies* and if you haven’t secured full-time employment 12 months after graduating we will secure a three – six month paid internship for you, or support you into postgraduate study.

*with a 2:2 degree classification or higher

Course

Highlights

  • Flexible study options, choose the modules that best suit you.
  • Part-time study available to fit around your schedule.
  • Guaranteed paid internship.*

HP Laptop and software included with this course.

Additional

Information

Personalise your Degree

In the Joint Honours course you can select two subjects as joint for stage one. You have the option to continue your studies with equal emphasis on both of your chosen subjects as a joint degree in stages two and three, or switch to a major or minor split. Your degree title is derived from the two subjects.

Course Details

Taking a Joint Honours award allows you to have more flexibility in your studies and also potentially in your future career. Marketing combines well with a whole range of different academic options to give you a powerful combination of different career pathways. Marketing skills are highly prized by employers and can be applied and adapted to create lasting customer value in a number of different business sectors.

Studying Marketing Joint Honours will help you to develop your marketing skills in customer analysis, marketing planning, research, brand management and more all within a digital and global landscape. These skills can be put to good use in a small enterprise, the not-for-profit sector or in an International organisation. Upon graduation you will be equipped to take on the marketing challenges of the competitive digital world.

Read more

The Northampton Employment Promise.

*We promise to secure paid experience for you, if you need it.

We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

Open Days

Come Say Hello

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Careers

Career Opportunities

Marketing tools and techniques are highly valued in a wide range of organisations from clothing retailers, travel operators, the Police service, government and charities: there is almost no limit to the sort of organisation that you might work for.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

Home / EU: 0300 303 2772

International: +44 (0)1604 894503

 

Entry Requirements

Standard entry requirements apply to this course. A typical offer is BCC UCAS tariff points.

For more more information on how to make an application, please visit our How to Apply page.

If you are an International student and would like information on making an application, please see our How to Apply page.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

You will study the foundations of marketing, marketing communication and digital marketing.

  • Foundations of Marketing (20 Credits)
    Module code: MKT1001
    Core Module Y
  • Digital Marketing Essentials (20 Credits)
    Module code: MKT1029
    Core Module Y
  • Business Modelling for Marketers (20 Credits)
    Module code: MKT1022
    Core Module Y

Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Facilities &

Special Features

A central theme of all of our modules is digital marketing. As you will be aware we are certainly living in a digital world and no marketing course is complete without a digital foundation. You can be sure that you are being prepared for marketing in the 21st century.

Postgraduate Opportunities

Further your Study

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

Business Analytics MSc

International Marketing Strategy MSc

International Special Events Management MSc

Research

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

2019/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,400 per 20 credit module

2018/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module

Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

2019/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £12,500

2018/19 Tuition Fees

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £12,000

To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

Scholarships

EU and International Scholarships

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Joint Honours Study

We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching.
  • Full range of integrated learning environments.
  • 24/7 library and learning zone.
  • Low environmental impact.

Now Open

Discover the campus

360° Tour

Updated 21/11/2018

  • For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities.

    The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s instore or on social media.

    In this increasing complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations.

    We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies* and if you haven’t secured full-time employment 12 months after graduating we will secure a three – six month paid internship for you, or support you into postgraduate study.

    *with a 2:2 degree classification or higher

    Course

    Highlights

    • Flexible study options, choose the modules that best suit you.
    • Part-time study available to fit around your schedule.
    • Guaranteed paid internship.*

    HP Laptop and software included with this course.

  • Taking a Joint Honours award allows you to have more flexibility in your studies and also potentially in your future career. Marketing combines well with a whole range of different academic options to give you a powerful combination of different career pathways. Marketing skills are highly prized by employers and can be applied and adapted to create lasting customer value in a number of different business sectors.

    Studying Marketing Joint Honours will help you to develop your marketing skills in customer analysis, marketing planning, research, brand management and more all within a digital and global landscape. These skills can be put to good use in a small enterprise, the not-for-profit sector or in an International organisation. Upon graduation you will be equipped to take on the marketing challenges of the competitive digital world.

    Read more

    Additional

    Information

    Personalise your Degree

    In the Joint Honours course you can select two subjects as joint for stage one. You have the option to continue your studies with equal emphasis on both of your chosen subjects as a joint degree in stages two and three, or switch to a major or minor split. Your degree title is derived from the two subjects.

    • *We promise to secure paid experience for you, if you need it.

      We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

      We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

    • Come Say Hello

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Career Opportunities

      Marketing tools and techniques are highly valued in a wide range of organisations from clothing retailers, travel operators, the Police service, government and charities: there is almost no limit to the sort of organisation that you might work for.

  • Standard entry requirements apply to this course. A typical offer is BCC UCAS tariff points.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
      for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • You will study the foundations of marketing, marketing communication and digital marketing.

    • Foundations of Marketing (20 Credits)
      Module code: MKT1001
      Core Module Y
    • Digital Marketing Essentials (20 Credits)
      Module code: MKT1029
      Core Module Y
    • Business Modelling for Marketers (20 Credits)
      Module code: MKT1022
      Core Module Y

    Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

    • Further your Study

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

      Business Analytics MSc

      International Marketing Strategy MSc

      International Special Events Management MSc

    • We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • 2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,400 per 20 credit module

    2018/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module

    Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

    To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

    2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £12,500

    2018/19 Tuition Fees

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £12,000

    To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

    Scholarships

    EU and International Scholarships

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

    Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour