Prior to joining Northampton, Simon spent many years specialising in educational marketing, working for a variety of Universities on marketing projects, both in the UK and overseas. As a Lecturer he has held posts at different Universities teaching marketing and business-related topics. Possessing a recognised-teaching qualification and a Fellow of the Higher Education Academy. A recipient of the Wine and Spirit Education Trust (WSET) Diploma he has written several media and blog articles relating to the Drinks Industry. His current teaching focus is on consumer behaviour and consumer marketing.