Senior Lecturer in Marketing
Faculty of Business and LawDiscover
1 Year Full Time
2 Years Part Time
Fees UK Full Time:
Fees International Full Time:
For questions regarding study and admissions please contact us:
Digital Marketing MSc explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks. You’ll explore topics including content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. Accredited by the Digital Marketing Institute (DMI), this Masters degree is designed to be leading-edge to prepare you as a professional digital marketer for the 21st century workplace.
This Masters course explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us.
Accredited by the Digital Marketing Institute (DMI), this Masters will also allow you to be certified as a Certified Digital Marketing Professional. Membership of the DMI is Included in the course fee and gives you access to a wealth of study materials and rich content via the DMI student online portal.
You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for this course. No work experience is required for admission onto this course.
For more more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
If English is not your first language, you must meet the following English language requirements:
IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills.
Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.
Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years*.
There are no additional costs for this course for students beginning their studies in September 2023. Should this change, applicants and students will be contacted by the university with details of the costs.
For more information about possible funding options, please visit our Fees and Funding pages.
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton, which can help enhance your studies and build connections with employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils, designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
A variety of individual and group-based assessments are used. This includes blogs, e-portfolios, consultancy reports, presentations, posters, podcast scripts, projects, client briefs, and digital content creation.
Input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff.