Senior Lecturer in Marketing
Fashion Marketing & Promotion BA (Hons)Discover
BA with Foundation: N563
Full Time: 3 Years
Foundation: 4 Years
Part Time: 4 - 6 Years
UK Fees 24/25:
Full Time: £9,250
Part Time: £1,540 (per 20 credits)
International Fees 24/25:
Full Time: £15,200
For questions regarding study and admissions please contact us:
If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications, then this fashion marketing course provides a fantastic platform from which to launch your career.
This innovative degree provides two distinct routes into careers within the fashion industry.
You will study both fashion marketing and fashion promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.
This fashion marketing degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academics are from both the Faculty of Business and Law and the Faculty of Arts, Science and Technology dependent on the specifics of the module being taught.
You may start your degree without a fixed idea of the career path you wish to follow. This fashion marketing course is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.
The specialist routes enable you to make more informed career choices as you progress through the course.
You will study a combination of modules dependent on your desired career destination. The programme has a core of activity with optional pathways towards either a more business, marketing-based career or more visual fashion promotions and communications route. Personal Tutors from both fashion and marketing expertise will work with you to assist in deciding on the desired route and specialism for your second and third year.
You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Please note the modules shown here relate to the academic year 23/24. The modules relating to the academic year 24/25 will be available from June 2024.
Modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within our fashion marketing course include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.
Standard entry requirements apply to this course. A typical offer is around:
For information on how to apply to study with us, please see our How to Apply page.
The standard entry requirements for the Integrated Foundation Year are:
All International and EU students applying for a course with us must meet the following minimum English language requirements:
For information regarding English language requirements at the University, please see our IELTS page.
Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.
For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
There are no additional costs for the fashion marketing course for students beginning their studies in September 2024. Should this change, applicants and students will be contacted by the university with details of the costs.
Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.
At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
If you join our full-time BA Fashion Marketing and Promotion degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
*UK fee payers only (see Terms and Conditions for further details).
The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
If you have non-standard qualifications or do not quite meet the admissions requirements for the Fashion Marketing and Promotion degree we can offer you a fantastic opportunity to study a four year Fashion Marketing and Promotion programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.
Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.
Please see our Integrated Foundation Year page for more details.
On our Fashion Marketing and Promotion degree, modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.
If you are studying this fashion marketing course you can expect taught study to be a combination of seminars/workshops/accessing online materials usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.
Assessment methods vary per module. The modules involve a variety of assessment such as seminar/group and individual presentations/project work/exams/written assignment/portfolio.
Additional qualifications are available through our unique Changemaker Certificate. A ‘changemaker’ is someone who identifies a social problem – and does something about it. By taking the certificate and associated training you can broaden your skills through developing innovative solutions to some of the challenges of the fashion industry such as resource scarcity, fast fashion, recycling, upcycling and re-purposing.
Career destinations are wide and varied, as our fashion marketing course combines the transferable skills from a fashion promotion degree and a fashion marketing degree, preparing you for operating in an increasingly digital environment.
You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.
Careers can be in a variety of product categories: Apparel, Accessories, Footwear and Leather, Lifestyle, Cosmetics, Fragrance and Beauty.
On successful completion of your BA Fashion Marketing & Promotion degree, you will have the opportunity to undertake further study with us. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers. Some industry specific postgraduate degrees include:
By studying a BA Fashion Marketing & Promotion degree with the University of Northampton you will be able to take advantage of our on-campus facilities, services, and study areas.