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Fashion Marketing & Promotion BA (Hons)

Key Facts

  • UCAS Code:

    N562

  • Level:

    Undergraduate

  • Duration:

    3 years full time
    4 years full time with Foundation

  • Starting:

    September

  • Fees UK/EU:

    Full Time: £9,250

    Integrated Foundation Year: £6,750

  • Fees International:

    Full Time: £12,900

    Integrated Foundation Year: £12,900

  • Location:

    Waterside

Get in touch


For questions regarding study and admissions please contact us:

UK/EU Students enquiries

study@northampton.ac.uk
0300 303 2772

International Students enquiries

international@northampton.ac.uk
+44 (0)1604 892134

TEF Gold. Teaching Excellence Framework.

Overview


If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications this course provides a fantastic platform from which to launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both marketing and promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.

Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for internships, jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

Updated 23/09/2020

Highlights


  • Study trips to a European city and New York. These visits are covered in your tuition fees.
  • Specialise in either Fashion Marketing or Fashion Promotion.
  • Numerous opportunities for work experience.
  • Optional Placement Year.
  • This course is a joint delivery between the Faculty of Business and Law and the Faculty of Arts, Science and Technology.
  • Guaranteed paid internship with the Northampton Employment Promise.
  • HP laptop and software included with this course. Terms and conditions apply.

Course Content


  • This is a degree which is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academics are from both the Faculty of Business and Law and the Faculty of Arts, Science and Technology dependent on the specifics of the module being taught.

    You will study a combination of modules dependent on your desired career destination. The programme has a core of activity with optional pathways towards either a more business, marketing-based career or more visual promotions and communications route. Personal Tutors from both fashion and marketing expertise will work with you to assist in deciding on the desired route and specialism for your second and third year.

    Stage One

    Modules are all Core: Foundations of Marketing, Design Communications, Photography for Fashion, Brand Stories and Consumer Behaviour, Styling and Digital Fashion.

    Stage Two

    Core modules: Fashion Event, Fashion Marketing and Promotion in Practice.
    Marketing route: Brand Management, Public Relations Management and Practice, Fashion Buying, Merchandising and VM, Drivers of Innovation in Fashion.
    Promotion route: Photography in Design Context, Client Conceptual Experience.

    Stage Three

    Core modules: Entrepreneurial Skills and Freelancing
    Marketing route: Content Creation for Marketing, Campaign Planning, Marketing Realisation: From Concept to Campaign.
    Promotion route: Design Context Communications, Creative Fashion Futures.

    Modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.

  • You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  • What are the methods of learning for this course?

    Modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.

    If you are studying this course you can expect taught study to be a combination of seminars/workshops/accessing online materials usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

    What are the assessments for this course?

    Assessment methods vary per module. The modules involve a variety of assessment such as seminar/group and individual presentations/project work/exams/written assignment/portfolio.

    What is a Changemaker Certificate?

    Additional qualifications are available through our unique Changemaker Certificate. A ‘changemaker’ is someone who identifies a social problem – and does something about it. By taking the certificate and associated training you can broaden your skills through developing innovative solutions to some of the challenges of the fashion industry such as resource scarcity, fast fashion, recycling, upcycling and re-purposing.

    Are there any special features on this course?

    • High profile Graduate fashion event involvement and opportunities for students to present their portfolios to prospective employers and influencers.
    • A European study trip.
    • New York Study Tour.
    • Short term Industry placements and internships.
    • Changing Futures week to learn about career options and meet prospective employers.
    • Optional placement year.
  • Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.
    For information on how to apply to study with us, please see our How to Apply page.

    Integrated Foundation Year Entry Requirements

    The standard entry requirements for the Integrated Foundation Year are DEE at A level or MPP at BTEC.

    For more information on how to make an application please visit our How to Apply pages for Home and EU, and International students.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

    For information regarding English language requirements at the University, please see our IELTS page.

  • The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

    If you have non-standard qualifications or do not quite meet the admissions requirements for Fashion Marketing and Promotion we can offer you a fantastic opportunity to study a four year Fashion Marketing and Promotion programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

    Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

    Please see our Integrated Foundation Year page for more details.

  • UK & EU

    2020/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Integrated Foundation Year: £6,750

    2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Integrated Foundation Year: £6,600

    International

    2020/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    International: £12,900
    Integrated Foundation Year: £12,900

    2019/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    International: £12,500
    Integrated Foundation Year: £9,800

  • Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

    Master of Business Administration (MBA)

    International Marketing Strategy MSc

    International Business Management MSc

Upcoming Opendays

Open Days give you the best experience and insight to courses, people and facilities that interest you. Make your choice easier and come meet us.

Careers and Employability


You may start your degree without a fixed idea of the career path you wish to follow. This course is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.

Career destinations are wide and varied as the programme is designed to enhance transferrable skills whilst preparing you for operating in an increasingly digital environment. The specialist routes enable you to make more informed career choices as you progress through the course.
You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.

Careers can be in a variety of product categories: Apparel, Accessories, Footwear and Leather, Lifestyle, Cosmetics, Fragrance and Beauty.