Fashion Marketing & Promotion BA (Hons)

Course Content

• Course Details

  This fashion marketing & promotion degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academic staff are from both the Faculty of Business and Law and the Faculty of Arts, Science and Technology dependent on the specifics of the module being taught.

  Flexibility with routes into the industry

  You may start your Fashion Marketing & Promotion course without a fixed idea of the career path you wish to follow. This fashion marketing degree is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.

  The specialist routes enable you to make more informed career choices as you progress throughout the course.

  You will study a combination of modules dependent on your desired career destination. The programme has a core of activity with optional pathways towards either a more business, marketing-based career or more visual fashion promotions and communications route. Personal Tutors from both fashion and marketing expertise will work with you to assist in deciding on the desired route and specialism for your second and third year.

  Placement Year Opportunity

  You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  Modules

  Please note the modules shown here relate to the academic year 24/25. The modules relating to the academic year 25/26 will be available from June 2025.

  • Stage 1
    • Styling and Digital Fashion (40 Credits)
      Module code: FSH1117

      Status: Compulsory
      The purpose of this module is to introduce a range of creative, digital and technical skills and techniques to convey information effectively across a variety of multi-media platforms. Emphasis on the production of digital communications which demonstrate a variety of problem-solving techniques from concept to consumer in a multi channel environment will be inherent.
    • Design Communication
      Module code: FSH1118

      Status: Compulsory
    • Foundations of Marketing (20 Credits)
      Module code: MKT1001

      Status: Compulsory
      The purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of ?creating value? is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment..
    • Brand Stories and Consumer Behaviour (20 Credits)
      Module code: MKT1044

      Status: Compulsory
      To provide an overview of how understanding consumers can be applied to building successful brands. To understand the basis for consumer behaviour and the importance of the factors affecting it, including psychological, personal, social and technological. To introduce the building of consumer-based brand equity and how this can be communicated through brand storytelling.
    • Photography for Fashion (20 Credits)
      Module code: PHO1011

      Status: Compulsory
      The purpose of this module is to introduce a range of digital photographic techniques and practical approaches that will enable students to develop fundamental skills required within the fashion photography industry.
  • Stage 2
    • Fashion Event (20 Credits)
      Module code: FSH2120

      Status: Compulsory
      To develop knowledge, understanding and professional competences in the planning and management of a fashion related event. Exploration of the different roles and responsibilities within a range of the organisations involved in the management of concept to consumer.
    • Client Conceptual Experience (20 Credits)
      Module code: FSH2122

      Status: Designate
      The module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context.The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution.Research will be developed to implement a client specific conceptual resolution with contemporary currency.Reflection will form a constructive part of this module?s outcomes, to enable the student to consolidate their existing knowledge and reflect upon their professional creative process.
    • Client Brand Resolution (20 Credits)
      Module code: FSH2123

      Status: Designate
      The module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context.The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution.Research will be developed to implement a client specific conceptual resolution with contemporary currency.Reflection will form a constructive part of this modules outcomes, to enable the student to consolidate their existing knowledge and reflect upon their professional creative process.
    • Brand Management (20 Credits)
      Module code: MKT2006

      Status: Designate
      The purpose of this module is to explore the concepts and practice of branding and strategic brand management by providing a framework for comprehensive analysis and reflection.
    • Public Relations Management and Practice (20 Credits)
      Module code: MKT2012

      Status: Designate
      The purpose of this module is to explore a range of PR management tools and techniques across the exciting and diverse PR industry. Students will learn about the function of PR as part of integrated marketing communications, as well as examining the role of PR within crisis management, event management, the not-for-profit sector, public affairs, and internal and external communications.
    • Drivers of Innovation in Fashion (20 Credits)
      Module code: MKT2056

      Status: Designate
      This module will explore why innovation is important and identify consumer mega trends and their application within the fashion industry. The emphasis is on observation of the application of sustainable innovation within existing sectors current and emerging fashion markets, identifying potential opportunities
    • Fashion Buying, Merchandising and VM (20 Credits)
      Module code: MKT2057

      Status: Designate
      This module provides students with a range of operational knowledge and skills that will enable them to contribute efficiently and effectively in both the Fashion physical and digital retail environment. Students will learn about the distinct roles and interrelationships between buying, merchandising and visual merchandising and the importance of a customer-centric approach at various market levels.
    • Fashion Marketing and Promotion in Practice (20 Credits)
      Module code: MKT2058

      Status: Compulsory
      This module helps to prepare students for working in the Fashion industry through the development of workplace and management skills. Through internships, work shadowing and a study tour, students will have the opportunity to observe and to work within a fashion and lifestyle environment in the UK and internationally to develop their own professional practice.
    • Advanced Fashion Imagery (20 Credits)
      Module code: PHO2017

      Status: Designate
      The purpose of this module is to allows students to explore the different facets of imagery and messaging encompassing fashion Imaging in editorial, commercial, advertising and social media forms, including inherent legal and ethical issues. Students will respond to briefs visually to build digital assets that utilise still, moving image, graphic design and emerging technologies.
    • Commercial Campaign (20 Credits)
      Module code: PHO2019

      Status: Designate
      The purpose of this module is for students to respond to a brief exploring a media campaign with a commercial outcome. Students combine media forms for a variety of commercial uses suitable for different audiences, exploiting digital design and layout, social, still and moving image and emerging technologies.
  • Stage 3
    • Advanced Design Communication (20 Credits)
      Module code: FSH3112

      Status: Designate
      The purpose of this module is to underpin the final major project through a variety of theoretical, reflective, practice-led and presentational investigations. As future designers there is a requirement for students to consider the changing nature of design contexts, and the need to communicate personal creative identities within the professional environment
    • Visual Promotion (20 Credits)
      Module code: FSH3113

      Status: Designate
      The module will emphasise the need to recognise the fashion/textiles/footwear/accessories/ leather and fashion promotions industries as agents of change and the resulting implications.It will help you to idenitfy your market level and explore suitable methods of promotion in this field through a visual narrative.
    • Professional Promotional Website (40 Credits)
      Module code: FSH3116

      Status: Designate
      This module will consolidate and expand upon marketing, promotion and communication principles through processes and contextual analysis introduced in level 5. A self-initiated final website project will encompass creative, conceptual, technical, theoretical and practice-based skills by utilising the knowledge and experience gained throughout the degree to underpin the context. This will necessitate development of subject specific content to present the technical and creative skills for potential clients.
    • Creative Fashion Futures (20 Credits)
      Module code: FSH3117

      Status: Designate
      This module will consolidate and expand upon marketing, promotion and communication principles through processes and contextual analysis introduced in level 5. A self-initiated final Fashion Futures project will encompass creative, conceptual, technical, theoretical and practice-based skills by utilising the knowledge and experience gained throughout the degree to underpin the context. This will necessitate development of subject specific content to present technical CAD and creative skills at a level commensurate with study.
    • Campaign Planning (20 Credits)
      Module code: MKT3014

      Status: Designate
      Students will explore a range of issues that underpin campaign development and will develop skills in analysing the context for campaigns. Students will develop strategies and plan campaigns for a range of different scenarios, using both analytical and creative skills to identify appropriate activities and media.
    • Content Creation for Marketing (20 Credits)
      Module code: MKT3046

      Status: Designate
      The purpose of this module is to focus on the development and building of professionally relevant content on a variety of platforms which will enable the student to develop skills in real time, relevant marketing communications and content creation.The creation of content will be linked to relevant academic theory in communication and visual language which will underpin the student?s choices.
    • Entrepreneurial Skills and Freelancing (20 Credits)
      Module code: MKT3052

      Status: Compulsory
      The purpose of this module is to equip learners with entrepreneurial and intrapreneurial knowledge and skills, examining how these are deployed in different contexts, in establishing new business ventures and growing organisations, where creativity is a driver of innovation and change.
    • Marketing Concept Research (20 Credits)
      Module code: MKT3062

      Status: Designate
      Through the use of current academic theory, marketing and consumer trends, students will undertake indepth research into an identified sector within fashion or the lifestyle industries. This will result in the identification of an opportunity which is relevant to the given market level. Students will apply their research and analysis to the propose a concept for further development.
    • Concept Development and Realisation (40 Credits)
      Module code: MKT3063

      Status: Designate
      Using the concept proposal from MKT3062 students will develop and refine the marketing concept to create a viable solution. This will be a visualisation of the concept ? the physical / digital solution supported by an in-depth report which justifies the outcome. The solution needs to demonstrate a strong awareness of current or emerging marketing conventions relevant to the given sector.

  Modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within our fashion marketing course include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.

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• Professional Body

  CIM Employability Programme Award

  We are partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Fashion Marketing & Promotion programme against their unique Professional Employability Criteria – a framework of knowledge, behaviours, and skills required of today’s graduates.

  

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• Student Perks

  At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

  If you join our full-time BA Fashion Marketing & Promotion degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

  Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

  To check out the full list of perks, visit our Student Perks page or dedicated International Perks page.

  *UK fee payers only (see Terms and Conditions for further details).

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• Integrated Foundation Year

  The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

  If you have non-standard qualifications or do not quite meet the admissions requirements for the Fashion Marketing & Promotion degree we can offer you a fantastic opportunity to study a four year Fashion Marketing & Promotion programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

  Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

  Please see our Integrated Foundation Year page for more details.

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• Optional Work Placement Year

  The optional placement year enables you to put into practice what you have learned on your degree and gain practical industry experience. Your Fashion Marketing & Promotion degree is extended to four years and the placement is undertaken at the end of your penultimate year, this is for one year (48 weeks) and paid. If you meet the entry criteria, and choose to take up a placement year, you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  Where have previous Fashion Marketing & Promotion students worked during their placement year?

  • Self-Portrait Ltd

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• FAQs

  How will I learn?

  On our BA Fashion Marketing & Promotion degree, modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.

  If you are studying this fashion marketing university course you can expect taught study to be a combination of seminars/workshops/accessing online materials usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

  How will I be assessed on this Fashion and Marketing Degree?

  Assessment methods vary per module. The modules involve a variety of assessment such as seminar/group and individual presentations/project work/exams/written assignment/portfolio.

  Are there any special features on this Fashion Marketing course?

  • High profile Graduate fashion event involvement and opportunities for students to present their portfolios to prospective employers and influencers.
  • First year European Study Trip.
  • Second year International Study Tour.
  • Short term Industry placements and internships.
  • Optional placement year.

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