Lecturer in Marketing
Faculty of Business and Law
Fashion Marketing & Promotion BA (Hons)
BA with Foundation: N563
Full Time: 3 Years
Foundation: 4 Years
UK Fees 23/24:
Full Time: £9,250
International Fees 23/24:
Full Time: £14,750
Get in touch
For questions regarding study and admissions please contact us:
If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications, then this fashion marketing course provides a fantastic platform from which to launch your career.
This innovative degree provides two distinct routes into careers within the fashion industry.
You will study both fashion marketing and fashion promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.
- International study tours in first and second year are covered in your tuition fees
- Specialise in either Fashion Marketing or Fashion Promotion.
- Numerous opportunities for work experience.
- Optional Placement Year.
- This course is a joint delivery between the Faculty of Business and Law and the Faculty of Arts, Science and Technology.
- HP laptop and software included with this course for eligible student. Eligibility criteria and terms and conditions apply.
*Future study trips are dependent on Government and local travel guides relating to Covid-19.
Placement Year Opportunity
You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
This fashion marketing degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academics are from both the Faculty of Business and Law and the Faculty of Arts, Science and Technology dependent on the specifics of the module being taught.
Flexibility with routes into the industry
You may start your degree without a fixed idea of the career path you wish to follow. This fashion marketing course is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.
The specialist routes enable you to make more informed career choices as you progress through the course.
You will study a combination of modules dependent on your desired career destination. The programme has a core of activity with optional pathways towards either a more business, marketing-based career or more visual fashion promotions and communications route. Personal Tutors from both fashion and marketing expertise will work with you to assist in deciding on the desired route and specialism for your second and third year.
Please note the modules shown here relate to the academic year 22/23. The modules relating to the academic year 23/24 will be available from June 2023.
Styling and Digital Fashion (40 Credits)
Module code: FSH1117Status: CompulsoryThe purpose of this module is to introduce a range of creative, digital and technical skills and techniques to convey information effectively across a variety of multi-media platforms. Emphasis on the production of digital communications which demonstrate a variety of problem-solving techniques from concept to consumer in a multi channel environment will be inherent.
Module code: FSH1118Status: Compulsory
Foundations of Marketing (20 Credits)
Module code: MKT1001Status: CompulsoryThe purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of ?creating value? is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment..
Brand Stories and Consumer Behaviour (20 Credits)
Module code: MKT1044Status: CompulsoryTo provide an overview of how understanding consumers can be applied to building successful brands. To understand the basis for consumer behaviour and the importance of the factors affecting it, including psychological, personal, social and technological. To introduce the building of consumer-based brand equity and how this can be communicated through brand storytelling.
Photography for Fashion (20 Credits)
Module code: PHO1011Status: CompulsoryThe purpose of this module is to introduce a range of digital photographic techniques and practical approaches that will enable students to develop fundamental skills required within the fashion photography industry.
- Styling and Digital Fashion (40 Credits)
Fashion Event (20 Credits)
Module code: FSH2120Status: CompulsoryTo develop knowledge, understanding and professional competences in the planning and management of a fashion related event. Exploration of the different roles and responsibilities within a range of the organisations involved in the management of concept to consumer.
Client Conceptual Experience (20 Credits)
Module code: FSH2122Status: DesignateThe module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context.The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution.Research will be developed to implement a client specific conceptual resolution with contemporary currency.Reflection will form a constructive part of this module?s outcomes, to enable the student to consolidate their existing knowledge and reflect upon their professional creative process.
Client Brand Resolution (20 Credits)
Module code: FSH2123Status: DesignateThe module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context.The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution.Research will be developed to implement a client specific conceptual resolution with contemporary currency.Reflection will form a constructive part of this modules outcomes, to enable the student to consolidate their existing knowledge and reflect upon their professional creative process.
Brand Management (20 Credits)
Module code: MKT2006Status: DesignateThe purpose of this module is to explore the concepts and practice of branding and strategic brand management by providing a framework for comprehensive analysis and reflection.
Public Relations Management and Practice (20 Credits)
Module code: MKT2012Status: DesignateThe purpose of this module is to explore a range of PR management tools and techniques across the exciting and diverse PR industry. Students will learn about the function of PR as part of integrated marketing communications, as well as examining the role of PR within crisis management, event management, the not-for-profit sector, public affairs, and internal and external communications.
Drivers of Innovation in Fashion (20 Credits)
Module code: MKT2056Status: DesignateThis module will explore why innovation is important and identify consumer mega trends and their application within the fashion industry. The emphasis is on observation of the application of sustainable innovation within existing sectors current and emerging fashion markets, identifying potential opportunities
Fashion Buying, Merchandising and VM (20 Credits)
Module code: MKT2057Status: DesignateThis module provides students with a range of operational knowledge and skills that will enable them to contribute efficiently and effectively in both the Fashion physical and digital retail environment. Students will learn about the distinct roles and interelationships between buying, merchandising and visual merchandising and the importance of a customer-centric approach at various market levels.
Fashion Marketing and Promotion in Practice (20 Credits)
Module code: MKT2058Status: CompulsoryThis module helps to prepare students for working in the Fashion industry through the development of workplace and management skills. Through internships, work shadowing and a study tour, students will have the opportunity to observe and to work within a fashion and lifestyle environment in the UK and internationally to develop their own professional practice.
Photography in a Design Context; Fashion Photography
Module code: PHO2014Status: Designate
Photography in a Design Context; Advertising Photography
Module code: PHO2015Status: Designate
- Fashion Event (20 Credits)
Advanced Design Communication (20 Credits)
Module code: FSH3112Status: DesignateThe purpose of this module is to underpin the final major project through a variety of theoretical, reflective, practice-led and presentational investigations. As future designers there is a requirement for students to consider the changing nature of design contexts, and the need to communicate personal creative identities within the professional environment
Visual Promotion (20 Credits)
Module code: FSH3113Status: DesignateThe module will emphasise the need to recognise thefashion/textiles/footwear/accessories/ leather and fashion promotions industries as agents of change and the resulting implications.It will help you to idenitfy your market level and explore suitable methods of promotion in this field through a visual narrative.
Professional Promotional Website (40 Credits)
Module code: FSH3116Status: DesignateThis module will consolidate and expand upon marketing, promotion and communication principles through processes and contextual analysis introduced in level 5. A self-initiated final website project will encompass creative, conceptual, technical, theoretical and practice-based skills by utilising the knowledge and experience gained throughout the degree to underpin the context. This will necessitate development of subject specific content to present the technical and creative skills for potential clients.
Creative Fashion Futures (20 Credits)
Module code: FSH3117Status: DesignateThis module will consolidate and expand upon marketing, promotion and communication principles through processes and contextual analysis introduced in level 5. A self-initiated final Fashion Futures project will encompass creative, conceptual, technical, theoretical and practice-based skills by utilising the knowledge and experience gained throughout the degree to underpin the context. This will necessitate development of subject specific content to present technical CAD and creative skills at a level commensurate with study.
Campaign Planning (20 Credits)
Module code: MKT3014Status: DesignateStudents will explore a range of issues that underpin campaign development and will develop skills in analysing the context for campaigns. Students will develop strategies and plan campaigns for a range of different scenarios, using both analytical and creative skills to identify appropriate activities and media.
Content Creation for Marketing (20 Credits)
Module code: MKT3046Status: DesignateThe purpose of this module is to focus on the development and building of professionally relevant content on a variety of platforms which will enable the student to develop skills in real time, relevant marketing communications and content creation.The creation of content will be linked to relevant academic theory in communication and visual language which will underpin the student?s choices.
Entrepreneurial Skills and Freelancing (20 Credits)
Module code: MKT3052Status: CompulsoryThe purpose of this module is to equip learners with entrepreneurial and intrapreneurial knowledge and skills, examining how these are deployed in different contexts, in establishing new business ventures and growing organisations, where creativity is a driver of innovation and change.
Marketing Concept Research (20 Credits)
Module code: MKT3062Status: DesignateThrough the use of current academic theory, marketing and consumer trends, students will undertake indepth research into an identified sector within fashion or the lifestyle industries. This will result in the identification of an opportunity which is relevant to the given market level. Students will apply their research and analysis to the propose a concept for further development.
Concept Development and Realisation (40 Credits)
Module code: MKT3063Status: DesignateUsing the concept proposal from MKT3062 students will develop and refine the marketing concept to create a viable solution. This will be a visualisation of the concept ? the physical / digital solution supported by an in-depth report which justifies the outcome. The solution needs to demonstrate a strong awareness of current or emerging marketing conventions relevant to the given sector.
- Advanced Design Communication (20 Credits)
Modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within our fashion marketing course include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.
Standard entry requirements apply to this course. A typical offer is around:
- BCC at A Level or
- DMM at BTEC or
- Pass (C and above) at T Level.
For information on how to apply to study with us, please see our How to Apply page.
Integrated Foundation Year Entry Requirements
The standard entry requirements for the Integrated Foundation Year are:
- DEE at A level or
- MPP at BTEC or
- Pass (D or E) at T Level.
English Language Requirements
All International and EU students applying for a course with us must meet the following minimum English language requirements:
- IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level
For information regarding English language requirements at the University, please see our IELTS page.
23/24 Tuition Fees
Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.
- UK Full Time: £9,250
- UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
- International Full Time: £14,750
- International Integrated Foundation Year: £14,750 for the foundation year; thereafter standard fees apply
- Optional Work Placement Year: £1,100
For information on the scholarships available to you, please see our scholarships page.
There are no additional costs for the fashion marketing course for students beginning their studies in September 2023. Should this change, applicants and students will be contacted by the university with details of the costs.
22/23 Tuition Fees
Fees quoted relate to study in the Academic Year 22/23 only and may be subject to inflationary increases in future years.
- UK Full Time: £9,250
- UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
- International Full Time: £14,000
- International Integrated Foundation Year: £14,000 for the foundation year; thereafter standard fees apply
- Optional Work Placement Year: £1,100
At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
If you join our full-time BA Fashion Marketing and Promotion degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
*Home fee payers only (see Terms and Conditions for further details).
The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
If you have non-standard qualifications or do not quite meet the admissions requirements for the Fashion Marketing and Promotion degree we can offer you a fantastic opportunity to study a four year Fashion Marketing and Promotion programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.
Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.
Please see our Integrated Foundation Year page for more details.
How will I learn?
On our Fashion Marketing and Promotion degree, modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.
If you are studying this fashion marketing course you can expect taught study to be a combination of seminars/workshops/accessing online materials usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.
How will I be assessed?
Assessment methods vary per module. The modules involve a variety of assessment such as seminar/group and individual presentations/project work/exams/written assignment/portfolio.
What is a Changemaker Certificate?
Additional qualifications are available through our unique Changemaker Certificate. A ‘changemaker’ is someone who identifies a social problem – and does something about it. By taking the certificate and associated training you can broaden your skills through developing innovative solutions to some of the challenges of the fashion industry such as resource scarcity, fast fashion, recycling, upcycling and re-purposing.
Are there any special features on this course?
- High profile Graduate fashion event involvement and opportunities for students to present their portfolios to prospective employers and influencers.
- First year European Study Trip.
- Second year International Study Tour.
- Short term Industry placements and internships.
- Changing Futures week to learn about career options and meet prospective employers.
- Optional placement year.
Senior Lecturer in Marketing
Christiana is currently the Programme Leader for the BA Fashion Marketing & Promotion degree.
Careers and Employability
Career destinations are wide and varied, as our fashion marketing course combines the transferable skills from a fashion promotion degree and a fashion marketing degree, preparing you for operating in an increasingly digital environment.
You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.
Careers can be in a variety of product categories: Apparel, Accessories, Footwear and Leather, Lifestyle, Cosmetics, Fragrance and Beauty.
On successful completion of your BA Fashion Marketing & Promotion degree, you will have the opportunity to undertake further study with us. Some industry specific postgraduate degrees include:
Postgraduate Discount Scheme
Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.
By studying a BA Fashion Marketing & Promotion degree with the University of Northampton you will be able to take advantage of our on-campus facilities, services, and study areas.