Fashion Marketing & Promotion BA (Hons)

Key Facts

  • UCAS Code:

    BA: N562
    BA with Foundation: N563

  • Level:

    Undergraduate

  • Duration:

    Full Time: 3 Years
    Foundation: 4 Years

  • Starting:

    September

  • UK Fees 22/23:

    Full Time: £9,250
    Foundation: £9,250

  • International Fees 22/23:

    Full Time: £14,000
    Foundation: £14,000

  • Location:

    Waterside

Get in touch


For questions regarding study and admissions please contact us:

UK/EU Students enquiries

study@northampton.ac.uk
0300 303 2772

International Students enquiries

international@northampton.ac.uk
+44 (0)1604 893981

Overview


If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications, then this fashion marketing course provides a fantastic platform from which to launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both fashion marketing and fashion promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.

Updated 28/06/2022

Highlights


  • Study trips to a European city and New York.* These visits are covered in your tuition fees.
  • Specialise in either Fashion Marketing or Fashion Promotion.
  • Numerous opportunities for work experience.
  • Optional Placement Year.
  • This course is a joint delivery between the Faculty of Business and Law and the Faculty of Arts, Science and Technology.
  • HP laptop and software included with this course for eligible student. Eligibility criteria and terms and conditions apply.

*Future study trips are dependent on Government and local travel guides relating to Covid-19.

Course Content


  • This fashion marketing degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academics are from both the Faculty of Business and Law and the Faculty of Arts, Science and Technology dependent on the specifics of the module being taught.

    You will study a combination of modules dependent on your desired career destination. The programme has a core of activity with optional pathways towards either a more business, marketing-based career or more visual fashion promotions and communications route. Personal Tutors from both fashion and marketing expertise will work with you to assist in deciding on the desired route and specialism for your second and third year.

    Year One

    Modules are all Core: Foundations of Marketing, Design Communications, Photography for Fashion, Brand Stories and Consumer Behaviour, Styling and Digital Fashion.

    Year Two

    Core modules: Fashion Event, Fashion Marketing and Promotion in Practice.
    Marketing route: Brand Management, Public Relations Management and Practice, Fashion Buying, Merchandising and VM, Drivers of Innovation in Fashion.
    Promotion route: Fashion Photography, Client Conceptual Experience, Advertising Photography, Client Brand Resolution

    Year Three

    Core modules: Entrepreneurial Skills and Freelancing
    Marketing route: Campaign Planning, Concept Research, Content Creation, Concept Development and Realisation
    Promotion route: Design Communication, Creative Fashion Futures, Visual Promotion, Professional Promotional Website

    Modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within our fashion marketing course include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.

    Please note the modules shown here relate to the academic year 22/23. The modules relating to the academic year 23/24 will be available from June 2023.

      • Module code: FSH1117
        Status: Compulsory
        The purpose of this module is to introduce a range of creative, digital and technical skills and techniques to convey information effectively across a variety of multi-media platforms. Emphasis on the production of digital communications which demonstrate a variety of problem-solving techniques from concept to consumer in a multi channel environment will be inherent.
      • Module code: FSH1118
        Status: Compulsory
      • Module code: MKT1001
        Status: Compulsory
        The purpose of this module is to introduce the concept of marketing to students. To explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholders. The idea of ?creating value? is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment..
      • Module code: MKT1044
        Status: Compulsory
        To provide an overview of how understanding consumers can be applied to building successful brands. To understand the basis for consumer behaviour and the importance of the factors affecting it, including psychological, personal, social and technological. To introduce the building of consumer-based brand equity and how this can be communicated through brand storytelling.
      • Module code: PHO1011
        Status: Compulsory
        The purpose of this module is to introduce a range of digital photographic techniques and practical approaches that will enable students to develop fundamental skills required within the fashion photography industry.
      • Module code: FSH2120
        Status: Compulsory
        To develop knowledge, understanding and professional competences in the planning and management of a fashion related event. Exploration of the different roles and responsibilities within a range of the organisations involved in the management of concept to consumer.
      • Module code: FSH2122
        Status: Designate
        The module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context.The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution.Research will be developed to implement a client specific conceptual resolution with contemporary currency.Reflection will form a constructive part of this module?s outcomes, to enable the student to consolidate their existing knowledge and reflect upon their professional creative process.
      • Module code: FSH2123
        Status: Designate
        The module expands and consolidates the digital processes introduced in level 4, by developing the aesthetic and creative concepts of contemporary brands in a consumer context.The communication of client values via design, retailing, styling and photography will be investigated, along with themes relating to design culture and visual referencing in contemporary society into a brand resolution.Research will be developed to implement a client specific conceptual resolution with contemporary currency.Reflection will form a constructive part of this modules outcomes, to enable the student to consolidate their existing knowledge and reflect upon their professional creative process.
      • Module code: MKT2006
        Status: Designate
        The purpose of this module is to explore the concepts and practice of branding and strategic brand management by providing a framework for comprehensive analysis and reflection.
      • Module code: MKT2012
        Status: Designate
        The purpose of this module is to explore a range of PR management tools and techniques across the exciting and diverse PR industry. Students will learn about the function of PR as part of integrated marketing communications, as well as examining the role of PR within crisis management, event management, the not-for-profit sector, public affairs, and internal and external communications.
      • Module code: MKT2056
        Status: Designate
        This module will explore why innovation is important and identify consumer mega trends and their application within the fashion industry. The emphasis is on observation of the application of sustainable innovation within existing sectors current and emerging fashion markets, identifying potential opportunities
      • Module code: MKT2057
        Status: Designate
        This module provides students with a range of operational knowledge and skills that will enable them to contribute efficiently and effectively in both the Fashion physical and digital retail environment. Students will learn about the distinct roles and interelationships between buying, merchandising and visual merchandising and the importance of a customer-centric approach at various market levels.
      • Module code: MKT2058
        Status: Compulsory
        This module helps to prepare students for working in the Fashion industry through the development of workplace and management skills. Through internships, work shadowing and a study tour, students will have the opportunity to observe and to work within a fashion and lifestyle environment in the UK and internationally to develop their own professional practice.
      • Module code: PHO2014
        Status: Designate
      • Module code: PHO2015
        Status: Designate
      • Module code: FSH3112
        Status: Designate
        The purpose of this module is to underpin the final major project through a variety of theoretical, reflective, practice-led and presentational investigations. As future designers there is a requirement for students to consider the changing nature of design contexts, and the need to communicate personal creative identities within the professional environment
      • Module code: FSH3113
        Status: Designate
        The module will emphasise the need to recognise thefashion/textiles/footwear/accessories/ leather and fashion promotions industries as agents of change and the resulting implications.It will help you to idenitfy your market level and explore suitable methods of promotion in this field through a visual narrative.
      • Module code: FSH3116
        Status: Designate
        This module will consolidate and expand upon marketing, promotion and communication principles through processes and contextual analysis introduced in level 5. A self-initiated final website project will encompass creative, conceptual, technical, theoretical and practice-based skills by utilising the knowledge and experience gained throughout the degree to underpin the context. This will necessitate development of subject specific content to present the technical and creative skills for potential clients.
      • Module code: FSH3117
        Status: Designate
        This module will consolidate and expand upon marketing, promotion and communication principles through processes and contextual analysis introduced in level 5. A self-initiated final Fashion Futures project will encompass creative, conceptual, technical, theoretical and practice-based skills by utilising the knowledge and experience gained throughout the degree to underpin the context. This will necessitate development of subject specific content to present technical CAD and creative skills at a level commensurate with study.
      • Module code: MKT3014
        Status: Designate
        Students will explore a range of issues that underpin campaign development and will develop skills in analysing the context for campaigns. Students will develop strategies and plan campaigns for a range of different scenarios, using both analytical and creative skills to identify appropriate activities and media.
      • Module code: MKT3046
        Status: Designate
        The purpose of this module is to focus on the development and building of professionally relevant content on a variety of platforms which will enable the student to develop skills in real time, relevant marketing communications and content creation.The creation of content will be linked to relevant academic theory in communication and visual language which will underpin the student?s choices.
      • Module code: MKT3052
        Status: Compulsory
        The purpose of this module is to equip learners with entrepreneurial and intrapreneurial knowledge and skills, examining how these are deployed in different contexts, in establishing new business ventures and growing organisations, where creativity is a driver of innovation and change.
      • Module code: MKT3062
        Status: Designate
        Through the use of current academic theory, marketing and consumer trends, students will undertake indepth research into an identified sector within fashion or the lifestyle industries. This will result in the identification of an opportunity which is relevant to the given market level. Students will apply their research and analysis to the propose a concept for further development.
      • Module code: MKT3063
        Status: Designate
        Using the concept proposal from MKT3062 students will develop and refine the marketing concept to create a viable solution. This will be a visualisation of the concept ? the physical / digital solution supported by an in-depth report which justifies the outcome. The solution needs to demonstrate a strong awareness of current or emerging marketing conventions relevant to the given sector.
  • Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.
    For information on how to apply to study with us, please see our How to Apply page.

    Integrated Foundation Year Entry Requirements

    The standard entry requirements for the Integrated Foundation Year are DEE at A level or MPP at BTEC.

    For more information on how to make an application please visit our How to Apply pages for Home and EU, and International students.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

    For information regarding English language requirements at the University, please see our IELTS page.

  • 22/23 Tuition Fees

    Fees quoted relate to study in the Academic Year 22/23 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
    • International Full Time: £14,000
    • International Integrated Foundation Year: £14,000 for the foundation year; thereafter standard fees apply
    • Optional Work Placement Year: £1,100

    For information on the scholarships available to you, please see our scholarships page.

    Additional costs

    There are no additional costs for the fashion marketing course for students beginning their studies in September 2022. Should this change, applicants and students will be contacted by the university with details of the costs.

    21/22 Tuition Fees

    Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

    • UK – Full Time: £9,250
    • UK – Integrated Foundation Year: £6,780
    • International – Full Time: £13,000
    • International – Integrated Foundation Year: £13,000
  • Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

    Master of Business Administration (MBA)

    International Marketing Strategy MSc

    International Business Management MSc

  • At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

    If you join this full time fashion promotion degree at Northampton you will receive a laptop when your course begins. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

    Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

    To check out the full list of perks visit our Student Perks page.

  • The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

    If you have non-standard qualifications or do not quite meet the admissions requirements for the Fashion Marketing and Promotion degree we can offer you a fantastic opportunity to study a four year Fashion Marketing and Promotion programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

    Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

    Please see our Integrated Foundation Year page for more details.

  • You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  • How will I learn?

    On our Fashion Marketing and Promotion degree, modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.

    If you are studying this fashion marketing course you can expect taught study to be a combination of seminars/workshops/accessing online materials usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

    How will I be assessed?

    Assessment methods vary per module. The modules involve a variety of assessment such as seminar/group and individual presentations/project work/exams/written assignment/portfolio.

    What is a Changemaker Certificate?

    Additional qualifications are available through our unique Changemaker Certificate. A ‘changemaker’ is someone who identifies a social problem – and does something about it. By taking the certificate and associated training you can broaden your skills through developing innovative solutions to some of the challenges of the fashion industry such as resource scarcity, fast fashion, recycling, upcycling and re-purposing.

    Are there any special features on this course?
    • High profile Graduate fashion event involvement and opportunities for students to present their portfolios to prospective employers and influencers.
    • A European study trip.
    • New York Study Tour.
    • Short term Industry placements and internships.
    • Changing Futures week to learn about career options and meet prospective employers.
    • Optional placement year.

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Staff


Careers and Employability


You may start your degree without a fixed idea of the career path you wish to follow. This fashion marketing course is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.

Career destinations are wide and varied, as our fashion marketing course combines the transferable skills from a fashion promotion degree and a fashion marketing degree, preparing you for operating in an increasingly digital environment. The specialist routes enable you to make more informed career choices as you progress through the course.

You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.

Careers can be in a variety of product categories: Apparel, Accessories, Footwear and Leather, Lifestyle, Cosmetics, Fragrance and Beauty.

Facilities


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