International Marketing Strategy MSc

Attendance
Duration
Location
Start Date
Duration
1 or 2 years
Location
Waterside
Start Date
September

Overview Updated 18/02/2020

Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

This course has an Industry Placement Option.

Apply for Non-Placement Route

Apply for Placement Route

Course

Highlights

  • This course has a 12-month Industry Placement Option.
  • Distance Learning option available.

Additional

Information

Teaching Style

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive online learning materials.

Course Details

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

Read more

Yanatan Wekneh

Coming to UON from Ethiopia

I spoke to a student ambassador online via UniBuddy, which was helpful. The campus is brand new – it’s easy to get everywhere and find everything and can get around. The Learning Hub is my favourite building, and I like to eat at The Market Place restaurant because the food is good. My personal tutor is also my course leader. He’s always available and supports me. He arranged to meet me during Orientation Week, so I knew someone from the start.

Tuan's success story

Working with a world leader in marketing

“I am working at Ogilvy, one of the biggest marketing agencies in the world. Northampton helped me be more creative, understand how to research effectively to come up with the right messages and target the right audience for my clients.” [Read more]

Careers with world-leading brands

Responsible for the'Simple' skincare brand

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

Konceta is a graduate from the MSc International Marketing Strategy and is now working in a global marketing role at Unilever responsible for the ‘Simple’ skincare brand. She came back to give a guest talk on global/local marketing to MSc students.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2020@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2020
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

Home / EU: 0300 303 2772

International: +44 (0)1604 894503

Entry Requirements

You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

For more more information on how to make an application, please visit our How to Apply page.

If you are an International student and would like information on making an application, please see our How to Apply page.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.5 (or equivalent)
    for study at postgraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

  • Strategic Marketing Management (20 Credits)
    Module code: MKTM044
    Core Module Y
  • Global Marketing Strategy (20 Credits)
    Module code: MKTM018
    Core Module Y
  • International Marketing Research (20 Credits)
    Module code: MKTM031
    Core Module Y
  • Global Marketing Issues (20 Credits)
    Module code: MKTM030
    Core Module Y
  • Strategic Digital Marketing (20 Credits)
    Module code: MKTM027
    Core Module Y
  • International Marketing Communications (20 Credits)
    Module code: MKTM026
    Core Module Y
  • Career Futures: Employability Skills (0 Credits)
    Module code: HRMM072
    Core Module Y
  • Work-Based Project (60 Credits)
    Module code: HRMM074
    Core Module Y

Module information is quoted for 19/20 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Facilities &

Special Features

 

 

Postgraduate Discount Schemes

Up to 50% discount for alumni

Whether you are an international, home or EU student, we offer generous tuition fee discounts for postgraduate study.

Our International Scholarships page has details of the International Graduate Scholarship offering up to 50% for alumni of the University and the International Scholarship offering up to 30% for new students.

The Graduate Discount Scheme page has  information about the 20% discount for Home and EU graduates.

Insight-giving Study Visits

Tips from the experts at Jaguar LandRover

Senior Lecturer in Marketing, Jason Vaughan, arranged a high-profile visit to Jaguar LandRover. Students were the personal guests of Managing Director, Calum McKechnie, and received a behind-the-scenes tour, viewing rare and very expensive cars, as well as gaining insight from a world-leading brand into marketing to ultra high net worth individuals.

Business and Enterprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

20/21 Tuition Fees

Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

Full Time: £7,425
Distance Learning: £2,940 Year One (80 Credits) £3,675 Year Two (100 Credits)

Postgraduate Loans

If you are starting a postgraduate Master’s course in 2020/21 either full-time or part-time* you may be able to apply for a postgraduate loan through Student finance

*Please note that the maximum period of study allowed for part-time courses is two years.

Additional costs

There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

19/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

Full Time: £7,300
Distance Learning: £2,880  Year One (80 Credits) £3,600 Year Two (100 Credits)

Postgraduate Loans

If you are starting a postgraduate Master’s course in 2019/20 either full-time or part-time* you may be able to apply for a postgraduate loanthrough Student Finance England.

*Please note that the maximum period of study allowed for part-time courses is two years.

Additional costs

There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

20/21 Tuition Fees

Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

International: £13,750
Distance Learning: £2,940 Year One (80 credits) £3,675 Year Two (100 credits)

For information on the scholarships available to you as an international student, please see our International scholarships page.

Additional costs

There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

19/20 Tuition Fees

Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

International: £12,750
Distance Learning: £2,880 Year One (80 credits) £3,600 Year Two (100 credits)

For information on the scholarships available to you as an international student, please see our International scholarships page.

Additional costs

There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

Scholarships

Dr Mike Daniel Research Degree Scholarship

The Dr Mike Daniel Research Degree Scholarship awards £500 to a postgraduate research degree student at the University of Northampton. Dr Mike Daniel was Pro…

EU and International Scholarships

We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

Distance Learning Study

Our online learning courses are flexible and are designed so that you can balance your studies with your commitments at work and home. The course structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space that you will use throughout your studies. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk.

Read more


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching.
  • Full range of integrated learning environments.
  • 24/7 library and learning zone.
  • Low environmental impact.

Now Open

Discover the campus

360° Tour

Updated 18/02/2020

  • Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

    This course has an Industry Placement Option.

    Apply for Non-Placement Route

    Apply for Placement Route

    Course

    Highlights

    • This course has a 12-month Industry Placement Option.
    • Distance Learning option available.
  • Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

    Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

    Read more

    Additional

    Information

    Teaching Style

    Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive online learning materials.

    • Coming to UON from Ethiopia

      I spoke to a student ambassador online via UniBuddy, which was helpful. The campus is brand new – it’s easy to get everywhere and find everything and can get around. The Learning Hub is my favourite building, and I like to eat at The Market Place restaurant because the food is good. My personal tutor is also my course leader. He’s always available and supports me. He arranged to meet me during Orientation Week, so I knew someone from the start.

    • Working with a world leader in marketing

      “I am working at Ogilvy, one of the biggest marketing agencies in the world. Northampton helped me be more creative, understand how to research effectively to come up with the right messages and target the right audience for my clients.” [Read more]

    • Responsible for the'Simple' skincare brand

      Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

      Konceta is a graduate from the MSc International Marketing Strategy and is now working in a global marketing role at Unilever responsible for the ‘Simple’ skincare brand. She came back to give a guest talk on global/local marketing to MSc students.

  • You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • Minimum standard – IELTS 6.5 (or equivalent)
      for study at postgraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2020@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2020
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

    • Strategic Marketing Management (20 Credits)
      Module code: MKTM044
      Core Module Y
    • Global Marketing Strategy (20 Credits)
      Module code: MKTM018
      Core Module Y
    • International Marketing Research (20 Credits)
      Module code: MKTM031
      Core Module Y
    • Global Marketing Issues (20 Credits)
      Module code: MKTM030
      Core Module Y
    • Strategic Digital Marketing (20 Credits)
      Module code: MKTM027
      Core Module Y
    • International Marketing Communications (20 Credits)
      Module code: MKTM026
      Core Module Y
    • Career Futures: Employability Skills (0 Credits)
      Module code: HRMM072
      Core Module Y
    • Work-Based Project (60 Credits)
      Module code: HRMM074
      Core Module Y

    Module information is quoted for 19/20 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

    Facilities &

    Special Features

     

     

    • Up to 50% discount for alumni

      Whether you are an international, home or EU student, we offer generous tuition fee discounts for postgraduate study.

      Our International Scholarships page has details of the International Graduate Scholarship offering up to 50% for alumni of the University and the International Scholarship offering up to 30% for new students.

      The Graduate Discount Scheme page has  information about the 20% discount for Home and EU graduates.

    • Tips from the experts at Jaguar LandRover

      Senior Lecturer in Marketing, Jason Vaughan, arranged a high-profile visit to Jaguar LandRover. Students were the personal guests of Managing Director, Calum McKechnie, and received a behind-the-scenes tour, viewing rare and very expensive cars, as well as gaining insight from a world-leading brand into marketing to ultra high net worth individuals.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • 20/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    Full Time: £7,425
    Distance Learning: £2,940 Year One (80 Credits) £3,675 Year Two (100 Credits)

    Postgraduate Loans

    If you are starting a postgraduate Master’s course in 2020/21 either full-time or part-time* you may be able to apply for a postgraduate loan through Student finance

    *Please note that the maximum period of study allowed for part-time courses is two years.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

    19/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    Full Time: £7,300
    Distance Learning: £2,880  Year One (80 Credits) £3,600 Year Two (100 Credits)

    Postgraduate Loans

    If you are starting a postgraduate Master’s course in 2019/20 either full-time or part-time* you may be able to apply for a postgraduate loanthrough Student Finance England.

    *Please note that the maximum period of study allowed for part-time courses is two years.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

    20/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    International: £13,750
    Distance Learning: £2,940 Year One (80 credits) £3,675 Year Two (100 credits)

    For information on the scholarships available to you as an international student, please see our International scholarships page.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

    19/20 Tuition Fees

    Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

    International: £12,750
    Distance Learning: £2,880 Year One (80 credits) £3,600 Year Two (100 credits)

    For information on the scholarships available to you as an international student, please see our International scholarships page.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

    Scholarships

    Dr Mike Daniel Research Degree Scholarship

    The Dr Mike Daniel Research Degree Scholarship awards £500 to a postgraduate research degree student at the University of Northampton. Dr Mike Daniel was Pro…

    EU and International Scholarships

    We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

  • Our online learning courses are flexible and are designed so that you can balance your studies with your commitments at work and home. The course structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

    Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space that you will use throughout your studies. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk.

    Read more

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour