International Marketing Strategy MSc

Key Facts

  • Level:


  • Duration:

    Full Time: 1 Year
    Full Time Placement: 2 Years

  • Starting:

    September, February

  • UK Fees 23/24:


  • International Fees 23/24:


  • Location:

Get in touch

For questions regarding study and admissions please contact us:

UK/EU Students enquiries
0300 303 2772

International Students enquiries
+44 (0)1604 893981


The University of Northampton’s MSc International Marketing Strategy degree is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The international marketing strategy course also enhances your ability to think strategically about marketing management in an international context.

Apply for Non-Placement Route
Apply for Placement Route

Updated 07/02/2024


  • This international marketing management course has a 12-month Industry Placement Option.
  • This course is eligible for the UON Graduate Discount Scheme

Course Content

  • Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

    Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This MSc in strategic international marketing will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this international marketing strategy course will also enhance your ability to think strategically about marketing issues and challenges.

    The University of Northampton’s MSc International Marketing Strategy course is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

    • the decision to internationalise
    • market identification
    • screening and selection
    • market entry
    • tactical action programmes
    • implementation
    • monitoring and evaluation

    The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

    Industry Placement Route Opportunity

    The industry placement on this marketing strategy course enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.

    Your placement will need to be appropriate to your level of study and you should also be paid for this work. On the MSc in strategic international marketing, we will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

    If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your international marketing strategy MSc.


    Please note the modules shown here relate to the academic year 23/24. The modules relating to the academic year 24/25 will be available from June 2024.

      • Module code: MKTM018
        Status: Compulsory
        The purpose of this module is to critically examine the marketing challenges and opportunities faced by firms as they develop and grow in international markets. A variety of analytical frameworks are examined and applied to a range of businesses and strategic global marketing plans developed.
      • Module code: MKTM021
        Status: Compulsory
        The purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.
      • Module code: MKTM026
        Status: Compulsory
        The purpose of this module is to develop understanding of the formulation, management and implementation of integrated marketing communication plans and associated activities, in a variety of international and organisational contexts.
      • Module code: MKTM027
        Status: Compulsory
        The purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice. Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.
      • Module code: MKTM030
        Status: Compulsory
        The purpose of this module is to examine the factors and influences that shape demand and supply within a multi-faceted global context. It explores approaches, tools and frameworks available for identifying and analysing the impact of identified factors and influences on marketing decisions.
      • Module code: MKTM031
        Status: Compulsory
        The purpose of this module is to explore how information is used to aid strategic international decision-making. The module explores the issues and challenges that exist in international marketing research, providing a suite of problem solving and decision-making tools derived from scientific theory and industry best practice.
      • Module code: MKTM044
        Status: Compulsory
        The purpose of this module is to examine the principles and practice of marketing management. The core principles of the marketing concept will be established and major decision areas for creating and delivering customer value will be explored and evaluated in the context of current theory and practice.
  • You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for the master’s in international marketing strategy. No work experience is required for admission onto this course.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    If English is not your first language, you must meet the following English language requirements:

    IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills.

    Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.

  • 2024/25 Tuition Fees

    Fees quoted relate to study MSc International Marketing Strategy in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.

    • Home: £8,250
    • International: £16,995
    • Year 2 (Placement Route only): £1,000* (for placements starting in September 2025 or January 2026)

    *The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.

    For information on the scholarships available to you, please see our scholarships page.

    For more information about possible funding options, please visit our Fees and Funding pages.

    Additional costs

    There are no additional costs for the international marketing strategy course for students beginning their studies in September 2024. Should this change, applicants and students will be contacted by the university with details of the costs.

    2023/24 Tuition Fees

    Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.

    • Home: £8,010
    • International: £16,500
    • Year 2 (Placement Route only): £1,000* (for placements starting in September 2024 or January 2025)
  • What is the teaching style for the International Marketing Strategy course?

    Throughout the strategic marketing MSc, you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.

    What are the assessments for  International Marketing Strategy MSc?

    An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.


Careers and Employability

Successful completion of this international marketing strategy MSc course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

Campus Facilities

If you study a MSc International Marketing Strategy degree with the University of Northampton, you will be able to take advantage of on-campus facilities, study areas, and services.

Learning Hub

The Learning Hub is at the heart of the campus and home to the student information desk.


Senate Building

The main reception for the University and additional teaching spaces.


Is this course for you?