International Marketing Strategy MSc

• Overview

  Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.

  This course has an Industry Placement Option.

  Apply for Non-Placement Route

  • September 2020

  Apply for Placement Route

  • September 2020

  Course

  Highlights

  • This course has a 12-month Industry Placement Option.
  • Distance Learning option available.

  Apply Now Open Days

  
• Course Details

  Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

  Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

  Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

  • the decision to internationalise
  • market identification
  • screening and selection
  • market entry
  • tactical action programmes
  • implementation
  • monitoring and evaluation

  The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

  Industry Placement Option

  The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.

  Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

  If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.

  Assessments

  An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

   

  Read more

  Additional

  Information

  Teaching Style

  Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive online learning materials.

• Careers and Events
  • Yanatan Wekneh

    Coming to UON from Ethiopia

    I spoke to a student ambassador online via UniBuddy, which was helpful. The campus is brand new – it’s easy to get everywhere and find everything and can get around. The Learning Hub is my favourite building, and I like to eat at The Market Place restaurant because the food is good. My personal tutor is also my course leader. He’s always available and supports me. He arranged to meet me during Orientation Week, so I knew someone from the start.

    
  • Tuan's success story

    Working with a world leader in marketing

    “I am working at Ogilvy, one of the biggest marketing agencies in the world. Northampton helped me be more creative, understand how to research effectively to come up with the right messages and target the right audience for my clients.” [Read more]

    
  • Careers with world-leading brands

    Responsible for the'Simple' skincare brand

    Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

    Konceta is a graduate from the MSc International Marketing Strategy and is now working in a global marketing role at Unilever responsible for the ‘Simple’ skincare brand. She came back to give a guest talk on global/local marketing to MSc students.

    
• Requirements

  You will need to hold a First or Second class honours degree (or equivalent) in marketing in order to be eligible for this course. If you have a business or commerce degree you will also be considered, especially if your course included a significant marketing element. No work experience is required for admission onto this course.

  For more more information on how to make an application, please visit our How to Apply page.

  If you are an International student and would like information on making an application, please see our How to Apply page.

  English Language Requirements

  All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.5 (or equivalent)
    for study at postgraduate level.

  For information regarding English language requirements at the University, please see our IELTS page.

  Contacts

  Course enquiries
  study@northampton.ac.uk

  Application status enquiries
  admissions2020@northampton.ac.uk

  Current student enquiries
  SID@northampton.ac.uk

  International student enquiries
  international@northampton.ac.uk

  Enquire online
  Online enquiry form

  Applying for 2020
  Facebook Applicant Group

  Office hours:
  Mon – Thu: 9am – 5pm
  Fri: 9am – 4.30pm

  Phone Call

  0300 303 2772

  +44 (0)1604 892134

  +44 (0)1604 892546

• Course Content
  • Level 7 Placement
  • Level 7 Non-Placement

  • Strategic Marketing Management (20 Credits)
    Module code: MKTM044

    Core Module Y
  • Global Marketing Strategy (20 Credits)
    Module code: MKTM018

    Core Module Y
  • International Marketing Research (20 Credits)
    Module code: MKTM031

    Core Module Y
  • Global Marketing Issues (20 Credits)
    Module code: MKTM030

    Core Module Y
  • Strategic Digital Marketing (20 Credits)
    Module code: MKTM027

    Core Module Y
  • International Marketing Communications (20 Credits)
    Module code: MKTM026

    Core Module Y
  • Career Futures: Employability Skills (0 Credits)
    Module code: HRMM072

    Core Module Y
  • Work-Based Project (60 Credits)
    Module code: HRMM074

    Core Module Y

  • Strategic Marketing Management (20 Credits)
    Module code: MKTM044

    Core Module Y
  • Global Marketing Strategy (20 Credits)
    Module code: MKTM018

    Core Module Y
  • International Marketing Research (20 Credits)
    Module code: MKTM031

    Core Module Y
  • Global Marketing Issues (20 Credits)
    Module code: MKTM030

    Core Module Y
  • Strategic Digital Marketing (20 Credits)
    Module code: MKTM027

    Core Module Y
  • International Marketing Communications (20 Credits)
    Module code: MKTM026

    Core Module Y
  • Dissertation and Research Methods (60 Credits)
    Module code: MKTM021

    Core Module Y

  Module information is quoted for 19/20 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

  Facilities &

  Special Features

   

   

• Further Studies
  • Postgraduate Discount Schemes

    Up to 50% discount for alumni

    Whether you are an international, home or EU student, we offer generous tuition fee discounts for postgraduate study.

    Our International Scholarships page has details of the International Graduate Scholarship offering up to 50% for alumni of the University and the International Scholarship offering up to 30% for new students.

    The Graduate Discount Scheme page has  information about the 20% discount for Home and EU graduates.

    
  • Insight-giving Study Visits

    Tips from the experts at Jaguar LandRover

    Senior Lecturer in Marketing, Jason Vaughan, arranged a high-profile visit to Jaguar LandRover. Students were the personal guests of Managing Director, Calum McKechnie, and received a behind-the-scenes tour, viewing rare and very expensive cars, as well as gaining insight from a world-leading brand into marketing to ultra high net worth individuals.

    
  • Business and Enterprise

    We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

    Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

    
• Fees & Funding
  • UK & EU
  • International

  20/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £7,425
  Distance Learning: £2,940 Year One (80 Credits) £3,675 Year Two (100 Credits)

  Postgraduate Loans

  If you are starting a postgraduate Master’s course in 2020/21 either full-time or part-time* you may be able to apply for a postgraduate loan through Student finance

  *Please note that the maximum period of study allowed for part-time courses is two years.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

  19/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  Full Time: £7,300
  Distance Learning: £2,880  Year One (80 Credits) £3,600 Year Two (100 Credits)

  Postgraduate Loans

  If you are starting a postgraduate Master’s course in 2019/20 either full-time or part-time* you may be able to apply for a postgraduate loanthrough Student Finance England.

  *Please note that the maximum period of study allowed for part-time courses is two years.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

  20/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  International: £13,750
  Distance Learning: £2,940 Year One (80 credits) £3,675 Year Two (100 credits)

  For information on the scholarships available to you as an international student, please see our International scholarships page.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

  19/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  International: £12,750
  Distance Learning: £2,880 Year One (80 credits) £3,600 Year Two (100 credits)

  For information on the scholarships available to you as an international student, please see our International scholarships page.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

  Scholarships

  Dr Mike Daniel Research Degree Scholarship

  The Dr Mike Daniel Research Degree Scholarship awards £500 to a postgraduate research degree student at the University of Northampton. Dr Mike Daniel was Pro…

  EU and International Scholarships

  We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

  TD Lewis Scholarship

  The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

• Distance Learning Study

  Our online learning courses are flexible and are designed so that you can balance your studies with your commitments at work and home. The course structure and learning materials enable you to study at your own convenience and develop your own study schedule while offering opportunities for you to engage with your peers.

  Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space that you will use throughout your studies. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through the direct web link nile.northampton.ac.uk.

  How You Will Study

  Your teaching will be delivered electronically and you will be encouraged to engage with your fellow students and tutors online via the module and course NILE sites. Studying online will give you the flexibility to study at your convenience* without the need to travel or physically attend classes, whilst enhancing your employment opportunities. You will be aided throughout the process by our supportive teaching staff that are professionally qualified and have industry and academic experience to share with you.

  *Please note that modules are delivered within trimester periods so you will need to complete them in specified times.

  Read more

*Course data provided by Unistats