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Full Time: 1 Year
Full Time Placement: 2 Years
UK Fees 23/24:
International Fees 23/24:
For questions regarding study and admissions please contact us:
Our MSc International Marketing Strategy is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context.
Professional Body: DMI Power Membership
The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.
Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.
If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.
Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.
Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Please note the modules shown here relate to the academic year 22/23. The modules relating to the academic year 23/24 will be available from June 2023.
You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for this course. No work experience is required for admission onto this course.
For more more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
If English is not your first language, you must meet the following English language requirements:
IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills.
Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.
Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.
*The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.
For information on the scholarships available to you, please see our scholarships page.
There are no additional costs for this course for students beginning their studies in September 2023. Should this change, applicants and students will be contacted by the university with details of the costs.
Fees quoted relate to study in the Academic Year 22/23 only and may be subject to inflationary increases in future years.
Upon completion of the Digital Marketing Strategy module you will also become a DMI Power Member giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you study with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.
An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Senior Lecturer in Marketing
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.
We offer a 20% discount on postgraduate tuition fees for students who have previously studied a full time undergraduate degree at the University of Northampton.
If you study a MSc International Marketing Strategy degree with the University of Northampton, you will be able to take advantage of on-campus facilities, study areas, and services.