International Marketing Strategy MSc

Course Content

• Course Details

  Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

  Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. Studying this course will also enhance your ability to think strategically about marketing issues and challenges.

  Our MSc International Marketing Strategy is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:

  • the decision to internationalise
  • market identification
  • screening and selection
  • market entry
  • tactical action programmes
  • implementation
  • monitoring and evaluation

  The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

  List of modules

  • Global Marketing Issues
  • Global Marketing Strategy
  • International Marketing Communications
  • International Marketing Research
  • Marketing: Principles and Management
  • Strategic Digital Marketing
  • Dissertation and Research Methods

  Please note the modules shown here relate to the academic year 22/23. The modules relating to the academic year 23/24 will be available from June 2023.

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• Entry Requirements

  You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for this course. No work experience is required for admission onto this course.

  For more more information on how to make an application, please visit our How to Apply page.

  If you are an International student and would like information on making an application, please see our How to Apply page.

  English Language Requirements

  If English is not your first language, you must meet the following English language requirements:

  IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills.

  Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.

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• Fees and Funding

  22/23 Tuition Fees

  Fees quoted relate to study in the Academic Year 22/23 only and may be subject to inflationary increases in future years.

  • Home: £7,650
  • International: £15,000
  • Year 2 (Placement Route only): £500* (for placements starting in September 2023 or January 2024)

  *The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.

  For information on the scholarships available to you, please see our scholarships page.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2022. Should this change, applicants and students will be contacted by the university with details of the costs.

  21/22 Tuition Fees

  Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

  • Home: £7,470
  • International: £14,000)
  • Year 2 (Placement Route only): £500* (for placements starting in September 2022 or January 2023)

  *The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.

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• Professional Body

  Upon completion of the Digital Marketing Strategy module you will also become a DMI Power Member giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you study with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.

  

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• Postgraduate Discount Schemes

  Whether you are an international, home or EU student, we offer generous tuition fee discounts for postgraduate study.

  The Graduate Discount Scheme page has information about the 20% discount for Home and EU graduates.

  Our International Scholarships page has details of the International Graduate Scholarship offering up to 50% for alumni of the University and the International Scholarship offering up to 30% for new students.

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• Optional Work Placement

  The industry placement enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate and could be a good starting point for setting up your own consultancy business.

  Your placement will need to be appropriate to your level of study and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

  If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your programme of study.

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• FAQs

  What is the teaching style for this course?

  Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.

  What are the assessments for this course?

  An innovative range of individual and group-based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

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Careers and Employability

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

Konceta is a graduate from the MSc International Marketing Strategy and is now working in a global marketing role at Unilever responsible for the ‘Simple’ skincare brand. She came back to give a guest talk on global/local marketing to MSc students.