Senior Lecturer in Marketing
Faculty of Business and LawDiscover
BA with Foundation: N561
Full Time: 3 Years
Full Time with Foundation: 4 Years
Part Time: 4 Years
UK Fees 24/25:
Full Time: £9,250
Part Time: £1,540 (per 20 credit module)
International Fees 24/25:
Full Time: £15,200
For questions regarding study and admissions please contact us:
This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising and Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles.
Our Advertising and Digital Marketing Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.
The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.
Experiences are at the heart of our advertising degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets. We operate as a marketing department from the first year. Typically, you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.
Each year we seek out marketing communications projects which give our students interesting practical challenges to work on. This year we have been designing and building Virtual Reality scenarios and working with 360° filming as part of a campaign for the Fire & Rescue Service.
Another campaign saw the students working on a cup recycling campaign with a £70K budget. They collaborated with the hospital, theatre, shopping centre and railway station and our own sustainability team on campus. The initiative won an Investors in the Environment award and is a finalist in the Green Gowns Awards (Student Engagement category). To find out more, check out the story of the Up for the Cup project.
Our final year Advertising & Digital Marketing Degree Students worked alongside the University of Northampton Marketing department for a week. This allowed them to gain valuable hands-on experience. Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.
As a digital marketing and advertising student, you have an opportunity to become involved in activities and events organised by Digital Northampton, which can help enhance your studies and build connections with employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils, designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
The below modules are for the 3 year BA Advertising & Digital Marketing degree. For the Foundation Study Year modules please see the BA Advertising & Digital Marketing Foundation Year award map.
Please note the modules shown here relate to the academic year 23/24. The modules relating to the academic year 24/25 will be available from June 2024.
In addition to providing great learning experiences, our Digital Marketing and Advertising Degree examines the fundamental areas of thought leadership in advertising and marketing communication. A good grounding in branding, public relations and a degree in digital marketing will underpin your future career.
You will study all the elements of marketing communications. This includes interactive and e-marketing, sales promotion, marketing research and sponsorship. You will learn about the theory and practice of the tools. You’ll obtain the skills required to work in the industry, on both the client and the agency side. Creativity is of critical importance to communications, and you are taught an appreciation of creativity. This will enable you to recognise good work, and also techniques to develop your own creative skill set.
Advertising, particularly when executed via digital media channels is more measurable than ever before. The availability of what the industry calls ‘big data’ to analyse what we consume, see, buy, think, like and believe means that research metrics will inform every marketing campaign. You will also develop the skills to work with customer insight information and artificial intelligence tools during this advertising and digital marketing degree.
Standard entry requirements apply to this Advertising and Digital Marketing Degree.
A typical offer is around:
For information on how to apply to study with us, please see our How to Apply page.
The standard entry requirements for the Integrated Foundation Year are:
All International and EU students applying for a course with us must meet the following minimum English language requirements:
For information regarding English language requirements at the University, please see our IELTS page.
Fees quoted relate to study in the Academic Year 24/25 only and may be subject to inflationary increases in future years.
Fees quoted for the digital marketing and advertising course relate to study in the Academic Year 2023/24 only and may be subject to inflationary increases in future years.
For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
Our Digital Marketing & Advertising degree has gained accreditation from the Digital Marketing Institute. This means that as well as your degree in digital marketing, you will now be awarded an Associate level Certification from the DMI based on UON assessments (no extra tests).
You will also become a DMI Power Member for the last two years. This gives you access to over 1200 pieces of unique content including videos, tools, webinars and templates. These are created and curated by some of the world’s leading subject matter experts. If you plan to study for a Digital Marketing degree with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the world’s leading employers and will help you get the job you want.
If you plan to take your career in a Content Creation route, our research shows that Adobe tools such as Photoshop and Illustrator can be both helpful and a requirement for some roles. We make this software available for students on this course, and you will have plenty of opportunities to use them if you wish.
At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
If you join our full-time BA Advertising and Digital Marketing degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
*UK fee payers only (see Terms and Conditions for further details).
The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree in digital marketing, attracting ambitious and driven students who are willing to learn and advance.
If you have non-standard qualifications or do not quite meet the admissions requirements for the Advertising and Digital Marketing degree, we can offer you a fantastic opportunity to study a four year Marketing programme that includes an Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.
Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.
Please see our Integrated Foundation Year page for more details.
You are encouraged to undertake a year-long placement in between Stages Two and Three of study for the advertising and digital marketing course. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience. It will help you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Throughout our Digital Marketing and Advertising degree, you can expect taught study to be a combination of lectures, seminars and workshops. This is usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.
A variety of individual and group-based assessments are used. This includes reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.
You will join a world-class community of marketing professionals, who continue to support one another and our students at events and through our LinkedIn group.
The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:
Once you have successfully completed your BA Advertising & Digital Marketing degree, you will have the opportunity to undertake further study at postgraduate level. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers. Some of our industry relevant postgraduate degrees include:
When you study a degree in BA Advertising & Digital Marketing with the University of Northampton, you will be able to take advantage of our on-campus facilities, study areas, and services to help support you through your degree.