Research Profile

  • Ken has been involved in Digital Marketing from the earliest days of the ‘web’ being a serious business tool.

    Experienced in agency and client side work he’s managed large e-commerce web-based projects with all the ancillary digital marketing & communications activities (including SEO, SEM, email, CRM, ePR, social media monitoring and management user and usability testing).

    Ken is active within Digital Northampton and produces and hosts the Digital Northampton podcast.

    He founded the digital marketing consultancy, Oppidium in 2017 to work with clients to develop and improve their digital marketing strategies.

    With previous experience working within Higher Education Professional Services he has a knowledge and interest in how academic Research and Impact is communicated via digital channels, alongside the traditional scholarly journal articles.  

  • 2021- present. Modules at Undergraduate level: Content Creation for Marketing, Public Relations Management & Practice, Information for Marketing Decisions