Simon Wragg
Senior Lecturer in Marketing
level:UG;top_up:false;international:true;foundation:true;clearing:false;full_time:true;part_time:true;start_month:September;location:Waterside
Marketing BSc (Hons)
Key Facts
-
UCAS Code
BSc: N500
Foundation: N502 -
Duration
Full Time: 3 Years
Full Time with Foundation: 4 Years
Part Time: 4 - 6 Years
-
BBC at A Level
DMM at BTEC
-
Full Time: £9,535
Part Time: £1,585 (per 20 credits)
Foundation: £5,760
Updated 04/12/2025
Updated 04/12/2025
Our BSc Marketing Degree, professionally accredited by both the Chartered Institute for Marketing (CIM) and the Digital Marketing Institute (DMI), is focused on preparing you to become a fully skilled modern marketing professional ready for the workplace.
This degree in marketing includes specialist modules that provide practical skills in areas such as social media marketing, branding, consumer marketing, campaign planning, digital media and content creation, marketing communications and advertising, market research, PR and media relations, strategic marketing, sustainability, and international marketing.
The course is representative of the broad expertise that exists within the subject group with staff offering specialist knowledge and practical experience across a wide range of marketing disciplines and areas. This allows the degree to offer a wide range of modules for students to choose from and tailor their own learning journeys.
Professional bodies: The Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI).
for student positivity out of all universities in England
for Satisfied with Teaching for Marketing and Public Relations
for Satisfied with Feedback for Marketing and Public Relations
Student positivity ranking from the latest 2025 National Student Survey (NSS). Guardian data taken from the Marketing and Public Relations Subject table.
Accreditation
This BSc Marketing degree is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
Highlights
- Accredited by the Chartered Institute of Marketing (CIM) giving you the opportunity to gain a professional Marketing qualification alongside your degree.
- Take advantage of the Optional Placement Year to gain real world experience to enhance your employability.
- Opportunity to get involved in events/campaigns organised by Digital Northampton in collaboration with local councils and digital businesses.
- Work on real-world projects designed to apply theory to practice.
- HP laptop and software included with this course for eligible student. Eligibility criteria and terms and conditions apply.
Image shows an aerial view of the Learning Hub on Waterside Campus. Also visible are various green spaces next to the River Nene, as well as several university buildings including Halls of Residence.
Image shows the atrium inside the Senate building, which overlooks the lobby area. The building is modern-design, white walls with wooden accents, and is bright and airy.
Image shows a modern library interior with people reading at tables and seated on cushioned chairs in the Learning hub. Shelves filled with books are visible in the background under circular ceiling lights.
Image shows the main entrance to the Learning Hub, which is a large, multi-storied building with many large windows, with ‘Learning Hub’ in large letters on the front. It is a sunny day, and several blurred people are walking outside.
Image shows a large, modern lobby with high ceilings, circular light fixtures, and an upper floor visible. People are sitting on yellow seats and moving around. Stairs and a black staircase are also present.
Image shows the ground floor of the Learning Hub; it is a large, modern atrium with high ceilings, a large clock on the wall, turnstile gates, and an angular black staircase. A student carrying a backpack is walking through the space.
Image shows external view of the multi-storey Senate building, which features many large windows. In the foreground is a tree and purple flowers. The sky is blue and cloudless.
Image shows view of the lawn and courtyard outside the Learning Hub, featuring a bare tree, ornamental grasses, and an abstract sculpture. The building has several stories and features large windows.
Entry Requirements
A typical offer for this course would be:
- BBC at A Level or
- DMM at BTEC/Cambridge Technical or
- M at T Level
We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
For more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
The University of Northampton now offers on a range of our courses an alternative route to study; the integrated foundation year (IFY). This involves studying a foundational year before moving on to the standard three year course.
A typical offer for the Integrated Foundation Year would be:
- DEE at A level or
- MPP at BTEC/Cambridge Technical or
- Pass (D or E) at T Level
We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
All International and EU students applying for a course with us must meet the following minimum English language requirements:
- IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.
For information regarding English language requirements at the University, please see our IELTS page.
For information on how to apply to study with us as an International student, please see our How to Apply for International Study page.
What You'll Learn
Marketing lies at the heart of any successful business or enterprise. This marketing course is designed to develop talented marketing professionals for the business challenges of the future. In today’s modern world, successful organisations appreciate the value that marketing brings to their business. Successful students will understand the importance of creating and delivering competitive advantage for their organisation.
Marketing is an exciting, dynamic, and multi-focused discipline. For all organisations, the role of marketing is increasingly important. Whether it’s a business looking for new customers or a brand expanding into new global markets or a charity seeking to raise funds, marketing lies at the heart of these activities.
The marketing challenges of the future encompass the rise of technology, the digital metaverse, increasing global competition, fast and ever-changing consumer trends and the challenge of managing the entire customer experience whether that is in-person, online or through social media channels. In this complex world the demand for skilled marketing professionals with expertise across the varied disciplines of marketing is critical for all businesses and organisations.
Compulsory Modules
The purpose of this module is to introduce the concept of marketing to studentsTo explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholdersThe idea of creating value is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment.
The purpose of this module is to provide students with an opportunity to explore current and emerging practices in marketing communications across a range of industries and sectors.
The purpose of this module is to provide an opportunity for students to learn about a variety of advertising media such as Television, Radio and Out of Home and develop an understanding of the key concepts around media selection, audiences and buying. Students will go on to experience the challenge of creating a campaign, with particular focus on the creative thinking and project management, essential for an advertising environment
This module provides students with a foundation in digital marketingStudents will explore the promotional and brand-community aspects of the discipline via social media platforms and promotional contentThey will also develop the skills and knowledge to develop plans, going on to create a digital marketing campaign, selecting the right combination of tools to achieve specific, commercial objectives.
The purpose of this module is to provide an overview of the importance of consumer behaviour and the relationship between understanding consumers and its impact on businessThis module will focus on understanding the basis for consumer behaviour, and the importance to marketers in understanding the factors that affect it, including psychological, personal, social and technological factors.
In this module students will develop practical real-life skills required by professional marketersThere is a strong focus on market research, business environment, communication skills, creativity, academic and professional integrityStudents will also develop numeracy skills required of a marketing professional and apply relevant tools and techniques in a marketing context.
Please note the modules shown here relate to the academic year 25/26. The modules relating to the academic year 26/27 will be available from June 2026.
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton. which can help enhance your studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about podcasting and creating digital content when choosing from our wide range of optional modules.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
Our BSc Marketing degree is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means that our academic content is mapped against the CIM to ensure we are delivering the skills and knowledge that employers require in the competitive world of work.
This degree offers facets from the CIM allowing you to gain a professional qualification such as the CIM Certificate in Professional Marketing alongside your degree.
You will also become a DMI Power Member for the last two years of the course giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts.
If you plan to study Marketing with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.
At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
If you join this full-time course, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
Whatever your ambitions, we’re here to help you achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
By joining our Marketing degree, you will automatically become a member of the CIM Marketing Club which gives you access to CIM resources, podcasts and online events for the duration of your course and six months after graduation.
To check out the full list of perks, visit our Student Perks page or dedicated International Perks page.
*UK fee payers only (see Terms and Conditions for further details).
The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
If you have non-standard qualifications or do not quite meet the admissions requirements for this course, we can offer you a fantastic opportunity to study a four year Marketing programme which includes an Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need to in order to successfully progress to the full award.
Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.
Please see our Integrated Foundation Year page for more details.
The optional placement year enables you to put into practice what you have learned on your degree and gain practical industry experience. ut into practice what you have learned on your degree and gain practical industry experience. Taking this placement year will extend your course to four years, and the placement is undertaken at the end of your penultimate year. This placement program lasts for one year (48 weeks) and is paid.
If you meet the entry criteria, and choose to take up a placement year, you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Where have previous Marketing students worked during their placement year?
- RCI Financial Services
- Nationwide
- Atlas Copco Ltd
- Amazon
- BSH Home Appliances LTD
How will I learn?
On our Marketing courses, you can expect taught study to be a combination of seminars and workshops usually for 12 hours per week. We recommend that you spend 12 hours per week in self-directed study time.
How will I be assessed?
A variety of individual and group-based assessments are used including reports, presentations, e-portfolios, posters, projects, live-client briefs, multiple-choice tests and presentations.
Will I have any ‘real-world’ experiences on this course?
In recent years, our students have worked on live client projects with activities including designing international market-entry strategies for new products and designing marketing strategies for various organisations such as a medical dispensing company, a specialist online company and a local salon, to improve customer retention and enhance their customer relationships.
The course offers many opportunities for students to liaise with and hear from industry guest speakers and marketing experts who contribute to modules. There are alumni events that students can take part in, learning directly from former students about their successful marketing career paths, post-graduation. There are potential opportunities for trips and industry visits aligned to the subject area, previously students have participated in Advertising Week and visited the Museum of Brands in London.
There is also the Placement opportunity, a year-long experience available to students gain real-world paid employment with companies to enhance their CV and gain new skills putting classroom theory in practical action in the workplace.
Are there any special features for this course?
- This degree is accredited by the Chartered Institute of Marketing (CIM) and offers exemptions from their professional qualifications, including the CIM Certificate in Professional Marketing, allowing you to obtain a professional marketing award alongside your degree.
- We are building a student community and encouraging cross-year collaboration between our students. To keep up-to-date with the latest activities on the programme and the achievements of our students following @MKTstudentsUON on X.
- Networking opportunities with input from industry professionals including guest speakers, live client projects and opportunities to gain real world experience.
Is having a marketing degree worth it?
Having a marketing degree will provide you with the industry-specific skills and knowledge to begin a successful career in digital marketing, PR, communications and more.
You will be taught by professionals with first-hand industry experience and learn how to put marketing theory into practice in real world scenarios. This will enhance your future employability and open the door for a successful career in an industry that is full of different specialisations, meaning you can tailor your future to your interests.
Fees and Funding
2025/26 Tuition Fees
- UK Full Time: £9,535
- UK Part Time: £1,585 per 20 credit module
- UK Integrated Foundation Year: £5,760 for the foundation year; thereafter standard fees apply
- International Full Time: £15,700
- International Integrated Foundation Year: £15,700 for the foundation year; thereafter standard fees apply
- Optional Work Placement Year: TBC
Fees quoted relate to study in the Academic Year 2025/26 only and may be subject to inflationary increases in future years. UON will adjust UK fees annually in line with Government Policy.
There are no additional costs for BSc Marketing students beginning their studies in September 2025. Should this change, applicants and students will be contacted by the university with details of the costs.
For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.
- UK Full Time: £9,250
- UK Part Time: £1,540 per 20 credit module
- UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
- International Full Time: £15,200
- International Integrated Foundation Year: £15,200 for the foundation year; thereafter standard fees apply
- Optional Work Placement Year: £1,100
Staff
Matthew Holtz
Senior Lecturer in Marketing
Jason Vaughan
Senior Lecturer in Marketing
Deborah Clewes
Senior Lecturer in Marketing
Martin Smith
Senior Lecturer in Marketing
Ken Punter
Senior Lecturer in Marketing
Careers and Employability
Marketing skills are highly prized by employers all over the world and this course will teach students the leading-edge marketing skills, tools and techniques that they will need to build a rewarding and successful marketing career in this digital age. We do all this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges.
A marketing degree can lead to a variety of careers, with the most common being in roles such as:
- Marketing managers
- Digital marketing executives
- Social media assistants
- Public relations officers
- Advertising executives
Marketing graduates are in strong demand and there are many career opportunities as more businesses of all sizes now realise the importance of having a successful marketing function and strategy, so the need for versatile marketers is continuing to grow. Our BSc Marketing Degree will provide you with all of the skills you need to get ahead in this competitive sector.
Master’s Opportunities
Our master’s courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.
Campus Facilities
As a BSc Marketing degree student, you will have access to the University of Northampton’s on-campus facilities, study areas, and services.
Learning Hub
The Learning Hub is at the heart of the campus and home to the student information desk.
View Facility
