Senior Lecturer in Marketing
Faculty of Business and LawDiscover
Full Time: 3 Years
Full Time with Foundation: 4 Years
Part Time: 4 - 6 Years
UK Fees 24/25:
Full Time: £9,250
Part Time: £1,540 (per 20 credits)
International Fees 24/25:
Full Time: £15,200
For questions regarding study and admissions please contact us:
Our BSc Marketing Degree, professionally accredited by both the Chartered Institute for Marketing (CIM) and the Digital Marketing Institute (DMI), is focused on preparing you to become a fully skilled modern marketing professional ready for the workplace. This degree in marketing includes specialist modules that provide practical skills in areas such as social media marketing, branding, consumer marketing, campaign planning, digital media and content creation, marketing communications and advertising, market research, PR and media relations, strategic marketing, sustainability, and international marketing.
The Marketing degree is representative of the broad expertise that exists within the subject group with staff offering specialist knowledge and practical experience across a wide range of marketing disciplines and areas. This allows the degree to offer a wide range of modules for students to choose from and tailor their own learning journeys.
Marketing lies at the heart of any successful business or enterprise. This degree is designed to develop talented marketing professionals for the business challenges of the future. In today’s modern world, successful organisations appreciate the value that marketing brings to their business. Successful students on this marketing degree course will understand the importance of creating and delivering competitive advantage for their organisation.
Marketing is an exciting, dynamic, and multi-focused discipline. For all organisations, the role of marketing is increasingly important. Whether it’s a business looking for new customers or a brand expanding into new global markets or a charity seeking to raise funds, marketing lies at the heart of these activities. The marketing challenges of the future encompass the rise of technology, the digital metaverse, increasing global competition, fast and ever-changing consumer trends and the challenge of managing the entire customer experience whether that is in-person, online or through social media channels. In this complex world the demand for skilled marketing professionals is critical for all businesses and organisations.
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton. which can help enhance their studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about the podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Please note the modules shown here relate to the academic year 23/24. The modules relating to the academic year 24/25 will be available from June 2024.
The wide range of modules offered allows students to specialise and focus on their own areas of interest. Designed to offer the skills and knowledge needed to enhance employability, recent marketing students have worked for organisations such as Amazon, Mercedes-Benz, National Express, Red Bull Racing and ViacomCBS.
The wide range of Marketing modules available to choose from provides you with a solid foundation in marketing, while also providing you with the opportunity to specialise by choosing topics that meet your ambitions and supports your future employability.
Standard entry requirements apply. A typical offer is:
For more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
The standard entry requirements for the Integrated Foundation Year are:
All International and EU students applying for a course with us must meet the following minimum English language requirements:
For information regarding English language requirements at the University, please see our IELTS page.
Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.
For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
The New York study trip is optional and the cost in previous years has not exceeded £1,000 for flights and accommodation. Students normally allow an additional £200 for their expenses.
Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.
The University of Northampton BSc Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means that our academic content is mapped against the CIM to ensure we are delivering the skills and knowledge that employers require in the competitive world of work.
This degree offers exemptions from the CIM allowing you to gain a professional qualification such as the CIM Certificate in Professional Marketing alongside your degree.
Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.
You will also become a DMI Power Member for the last two years giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you plan to study Marketing with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.
At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
If you join our full-time BSc Marketing degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
*UK fee payers only (see Terms and Conditions for further details).
The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
If you have non-standard qualifications or do not quite meet the admissions requirements for a degree in marketing we can offer you a fantastic opportunity to study a four year Marketing programme which includes an Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.
Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.
Please see our Integrated Foundation Year page for more details.
On our BSc Marketing Degree you can expect taught study to be a combination of lectures, seminars and workshops usually for 6 hours per week. We recommend that you spend 12 hours per week in self-directed study time.
A variety of individual and group-based assessments are used including reports, presentations, e-portfolios, posters, projects, live-client briefs, multiple-choice tests and presentations.
Our final year students have in recent years worked on live client projects with activities including designing international market-entry strategies for new products and designing marketing strategies for various organisations such as a medical dispensing company, a specialist online company and a local salon, to improve customer retention and enhance their customer relationships.
Students also have the opportunity to join our study trip* in New York. Networking with marketing professionals through visits to marketing business large and small, including an investment bank and various advertising agencies. The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation.
In addition to these experiences there is also the Placement opportunity, a year-long experience available to students gain real-world paid employment with companies to enhance their CV and gain new skills putting classroom theory in practical action in the workplace.
*Future study trips are dependent on Government and local travel guides relating to Covid-19.
Marketing skills are highly prized by employers all over the world and this course will teach students the leading-edge marketing skills, tools and techniques that they will need to build a rewarding and successful marketing career in this digital age. We do all this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges.
A marketing degree can lead to hundreds of different careers, with the most common being in roles such as marketing managers, digital marketing executives, social media assistants, public relations officers, and advertising executives.
Marketing graduates are in strong demand and there are many career opportunities as more and more businesses of all sizes now realise the importance of having a successful marketing function and strategy, so the need for versatile marketers is continuing to grow. Our BSc Marketing Degree will provide you with all of the skills you need to get ahead in this competitive sector.
Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.
As a BSc Marketing degree student, you will have access to the University of Northampton’s on-campus facilities, study areas, and services.