Marketing BSc (Hons)

Course Content

• Course Details

  Marketing lies at the heart of any successful business or enterprise. This degree is designed to develop talented marketing professionals for the business challenges of the future. In today’s modern world, successful organisations appreciate the value that marketing brings to their business. Successful students on this degree will understand the importance of creating and delivering competitive advantage for their organisation.

  Marketing skills are highly prized by employers all over the world and this course will teach students the leading-edge marketing skills, tools and techniques that they will need to build a rewarding and successful marketing career in this digital age. We do all this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges.

  The wide range of Marketing modules available to choose from provides you with a solid foundation in marketing, while also providing you with the opportunity to specialise by choosing topics that meet your ambitions and supports your future employability.

  Digital Northampton

  As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton. which can help enhance their studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support the digital innovation in the region.

  The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about the podcasting and creating digital content when choosing from our wide range of optional modules on offer.

  Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.

  Modules

  Information about the modules for this course can be found on the award map:

  BSc Marketing modules

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• Entry Requirements

  A typical offer is BCC at A Level or DMM at BTEC. Standard entry requirements apply.

  For more more information on how to make an application, please visit our How to Apply page.

  If you are an International student and would like information on making an application, please see our How to Apply page.

  Integrated Foundation Year Entry Requirements

  The standard entry requirements for the Integrated Foundation Year are DEE at A level or MPP at BTEC.

  For more information on how to make an application please visit our How to Apply pages for Home and EU, and International students.

  English Language Requirements

  All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.

  For information regarding English language requirements at the University, please see our IELTS page.

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• Fees and Funding

  21/22 Tuition Fees
  

  Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

  • UK Full Time: £9,250
  • UK Part Time: £1,465 per 20 credit module
  • UK Integrated Foundation Year: £6,780 for the foundation year; thereafter standard fees apply
  • International Full Time: £13,000
  • International Integrated Foundation Year: £13,000 for the foundation year; thereafter standard fees apply
  • Optional Work Placement Year: £1,000

  For information on the scholarships available to you, please see our scholarships page.

  Additional costs

  The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

  20/21 Tuition Fees
  

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  • UK/EU Full Time: £9,250
  • UK/EU Part Time: £1,450 per 20 credit module
  • UK/EU Integrated Foundation Year: £6,750 for the foundation year; thereafter standard fees apply
  • International Full Time: £12,900
  • International Integrated Foundation Year: £12,900 for the foundation year; thereafter standard fees apply
  • Optional Placement Year: £1,000

  Additional costs

  The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

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• Professional Body

  The University of Northampton BSc Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means that our academic content is mapped against the CIM to ensure we are delivering the skills and knowledge that employers require in the competitive world of work.

  This degree offers exemptions from the CIM allowing you to gain a professional qualification such as the CIM Certificate in Professional Marketing alongside your degree.

  Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.

  You will also become a DMI Power Member for the last two years giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you plan to study Marketing with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider. DMI certification is recognised by the worlds leading employers and will help you get the job you want.

  

  

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• Postgraduate Opportunities

  Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

  International Business Management MSc

  International Marketing Strategy MSc

  Social Innovation MA

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• Student Perks

  At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

  If you join this full time degree at Northampton you will receive a laptop when your course begins. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

  Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

  To check out the full list of perks visit our Student Perks page.

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• Integrated Foundation Year

  The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

  If you have non-standard qualifications or do not quite meet the admissions requirements for Marketing we can offer you a fantastic opportunity to study a four year Marketing programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

  Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

  Please see our Integrated Foundation Year page for more details.

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• Optional Work Placement Year

  You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

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• FAQs

  How will I learn?

  If you are taking this course you can expect taught study to be a combination of lectures, seminars and workshops usually for 6 hours per week. We recommend that you spend 12 hours per week in self-directed study time.

  How will I be assessed?

  A variety of individual and group-based assessments are used including reports, presentations, e-portfolios, posters, projects, live-client briefs, multiple-choice tests and presentations.

  Will I have any ‘real-world’ experiences on this course?

  Our final year students have in recent years worked on live client projects with activities including designing international market-entry strategies for new products and designing marketing strategies for various organisations such as a medical dispensing company, a specialist online company and a local salon, to improve customer retention and enhance their customer relationships.

  Students also have the opportunity to join our study trip* in New York. Networking with marketing professionals through visits to marketing business large and small, including an investment bank and various advertising agencies. The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation.

  In addition to these experiences there is also the Placement opportunity, a year-long experience available to students gain real-world paid employment with companies to enhance their CV and gain new skills putting classroom theory in practical action in the workplace.

  *Future study trips are dependent on Government and local travel guides relating to Covid-19.

  Are there any special features for this course?

  • This degree is accredited by the Chartered Institute of Marketing (CIM) and offers exemptions from their professional qualifications, including the CIM Certificate in Professional Marketing, allowing you to obtain a professional marketing award alongside your degree.
  • We are building a student community and encouraging cross-year collaboration between our students. To keep up-to-date with the latest activities on the programme and the achievements of our students following @MKTstudentsUoN on Twitter.
  • Networking opportunities with input from industry professionals including guest speakers, live client projects and opportunities to gain real world experience.

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Careers and Employability

A marketing degree can lead to hundreds of different careers, with the most common being in roles such as marketing managers, digital marketing executives, social media assistants, public relations officers, and advertising executives.

Marketing graduates are in strong demand and there are many career opportunities as more and more businesses of all sizes now realise the importance of having a successful marketing function and strategy, so the need for versatile marketers is continuing to grow. This course will provide you with all of the skills you need to get ahead in this competitive sector.