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Psychology and Marketing (Joint Honours) BA (Hons)

Key Facts

  • UCAS Code:


  • Level:


  • Duration:

    3 years full time
    4-6 years part time

  • Starting:


  • Fees UK:


  • Fees International:


Get in touch

For questions regarding study and admissions please contact us:

UK/EU Students enquiries
0300 303 2772

International Students enquiries
+44 (0)1604 894503

TEF Gold. Teaching Excellence Framework.


Our Joint Honours course will introduce you to the combination of human behavior, development thoughts and emotions from Psychology and your competence as a prospective marketer and knowledge of marketing tools, theories and concepts. Our course is able to offer a unique access to excellent facilities and resources for research in social, cognitive, biological, developmental and personality psychology. Due to the supportive and specialised staff we have.

We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies and if you haven’t secured full-time employment 12 months after graduating* we will secure a three – six month paid internship for you, or support you into postgraduate study.

*with a 2:2 degree classification or higher

Updated 24/11/2020


  • British Psychological Society (BPS) accreditation.*
  • Flexible module choices to tailor your degree to your needs.
  • Progression courses available.
  • Guaranteed paid internship with the Northampton Employment Promise.

Course Content

  • This course has been developed keeping in mind future career employability for you. Such as you will be encourage to develop skills through volunteering opportunities events, workshops and research placements. This is to help support you into a career in a wide range of organisations.

    Stage one

    You will be introduced to the core disciplines that underpin the academic analysis of both courses. Stage one explores the introduction of Psychology and Marketing and provides an excellent foundation of knowledge for you to advance to year two.

    The other modules in this stage enable you to acquire skills in the design and execution of a range of psychological and academic research methods, the analysis and interpretation of data and technical report writing.

    For the Psychology side of your course it will introduce the major theoretical approaches to understanding human behavior. The module you will have to take our Introduction to Psychology, Becoming a Psychologist and Psychology in Practice. This is will help you build the fundamentals of psychology, exploring the basics of biological, cognitive, social and developmental psychology.

    Upon the Marketing part of the course you will be introduced into the Management perceptive of it. You will view the foundations of the marketing functions and develop your understanding of how consumers engage with marketing materials and how this is important in the modern business world. You will build your understanding of management principles and practices, with the business environment and how this operates in society.

    Towards the end of your first year you will have the opportunity to take the assessments for the Chartered Institute of Marketing Introductory Certificate in Marketing.

    Students are required to take three compulsory 20 credit modules from each of their chosen courses to attain a total of 120 credits.

    Stage two

    Modules take you into more detailed and developed areas, considering the wider issues and debates surrounding Psychology and Marketing.

    Within Psychology, stage two provides a wide range of ten credit and 20 credit modules enabling you to study a number of core areas in detail, with sufficient flexibility to select according to your interests and career plans. Your final choice of modules will be partly determined by the specific award you choose.

    To become eligible for GBR, you would complete the following ten credit modules and the 20 credit Research Methods and Data Analysis. Students will consider a deeper analysis of their modules using professional theoretical research in their subject areas to supplement learning, growth, development and knowledge.

    For Marketing, you will study tactical and strategic aspects and will explore and analyse the processes of planning, implementing, managing and evaluating marketing activities. During Year Two you can select which other modules you wish to study and you can tailor this depending on your interests.

    Stage three*

    At this stage, you will have the opportunity to develop specialised and intensive study on areas and aspects of Psychology and Marketing that you find particularly interesting.

    If you who have an even split on their courses, can choose to write a dissertation on any topic within their Joint Honours courses. The dissertation builds on and expands on your prior knowledge of research methodology acquired at year one and two. It aims to foster the development of expertise in methodology and skills in the planning, conduct and write-up of research reports. This form of independent, experiential learning will require you to ask logical questions to diagnose and define problems, generate and implement solutions and evaluate the effectiveness of their action-outcomes. This will help develop you to gain the ability to work independently and to reflect on the research process.

    In Psychology you can select from the wide range of advance modules on each of the applied psychological professions such as forensic and clinical psychology. There are also modules reflecting the research expertise of our staff, such as Transpersonal Psychology and Positive Psychology,

    In the final year of Marketing, the emphasis is on ensuring that you can apply marketing theories and concepts to real marketing situations.  We put emphasis on the knowledge and competencies needed by marketing managers.  In addition you can choose modules from topics such as consumer behaviour, international marketing and customer relationship management.

    A central theme of all of our modules is digital marketing.  As you will be aware we are certainly living in a digital world and no marketing course is complete without a backbone of digital. You can be sure that you are being prepared for marketing in the 21st century. In Marketing you can select which other modules you wish to study and you can tailor this depending on your interests.

    *Please note that Stage Three modules are currently being reviewed and may be subject to change.

    Methods of Learning

    For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week.  We recommend students spend 30 hours per week in self-directed study time.


    Three years full time or flexible part time.


    A variety of assessment strategies are used at each level to ascertain your level of competence in a range of academic and transferable skills. These strategies include essays, practical reports, multiple-choice tests, oral presentations, time-constrained essays, seen and unseen examinations, critical reviews and group project work.

  • Standard entry requirements apply. A typical offer would be BCC at A Level or DMM at BTEC. However, we welcome international applications and applications from those with a range of non-traditional educational or professional qualifications. We welcome applications from anyone with a lively interest in Psychology or Marketing who is prepared to pursue and develop that interest through reading and study.

    If you are a Home or EU student and would like more information on making an application for this course, please visit our How to Apply page.

    For more information on applying as an International student, please visit our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
      for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

  • 2021/22 Tuition Fees

    Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

    • UK – Full Time: £9,250
    • UK – Part Time: £1,465 per 20 credit module
    • International – Full Time: £13,000
    2020/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    • UK and EU – Full Time: £9,250
    • UK and EU – Part Time: £1,450 per 20 credit module
    • International – Full Time: £12,900
    Additional costs

    There are no additional costs for this course for students. Should this change, applicants and students will be contacted by the university with details of the costs.

    Scholarships and Bursaries

    For information on the scholarships available to you, please see our scholarships page.

  • This joint honours programme is accredited by the British Psychological Society (BPS)* and can be the first step towards becoming a Chartered Psychologist.

    *Accreditation applicable to Undergraduate Single Honours Psychology degrees and Joint Honours degrees where Psychology is the major subject.

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