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Marketing (Joint Honours) BA/BSc (Hons)

Key Facts

  • Level:


  • Duration:

    Full Time: 3 Years
    Part Time: 4 - 6 Years

  • Starting:


  • Fees UK:

    Full Time: £9,250
    Part Time: £1,465

  • Fees International:

    Full Time: £13,000

  • Location:


Get in touch

For questions regarding study and admissions please contact us:

UK/EU Students enquiries
0300 303 2772

International Students enquiries
+44 (0)1604 894503


Marketing is a dynamic, exciting, innovative and ever-changing discipline. The Marketing Joint Honours programme includes specialist modules that provide practical skills in areas including digital marketing, branding, public relations, marketing strategy, consumer behaviour and global marketing. The wide range of Marketing modules available to choose from provides you with a solid foundation in marketing, while also providing you with the opportunity to specialise by choosing topics that meet your ambitions and supports your future employability.

Updated 08/09/2021


  • Combine Marketing with another subject to enhance your employability by gaining a mix of skills and knowledge.
  • Take advantage of the Optional Placement Year to gain real world experience to enhance your employability.
  • Wide range of specialist marketing modules that you can choose from.
  • HP laptop and software included with this course for eligible student. Eligibility criteria and terms and conditions apply.

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Course Content

  • Marketing is an exciting, dynamic and multi-focused discipline. This Joint Honours programme will introduce you to all areas of marketing providing an opportunity to choose specialist area of interest whilst also giving you the opportunity to shape your own studies.

    The Marketing Joint Honours programme provides you with a broad perspective, covering subjects such as principles of marketing, digital marketing, branding, marketing communications and advertising, consumer behaviour, strategic planning, public relations and media communications, market research, sustainability and global marketing.

    The course is focused on preparing you for your future career in marketing with an emphasis on providing you with the skills, knowledge and experience to make real impact in your career. We do this by blending the latest research with the opportunity to apply it to real life business challenges in an engaging learning environment.

    Marketing as a joint honours subject is most commonly taken with Business, Management, Psychology, and Events Management. Visit our Joint Honours page to see all possible combinations.

    Check out what our Joint Honours students have to say about their experiences by watching our student video:


    Information about the modules for this course can be found on the award map:

    Marketing Joint Honours award map.

  • Our Marketing Joint Honours can be studied in combination with our Events Management Joint Honours.

    Find out what other courses and combinations we offer on our Joint Honours page.

  • Standard entry requirements apply to this course. A typical offer is BCC UCAS tariff points.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

  • 21/22 Tuition Fees

    Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,465 per 20 credit module
    • International Full Time: £13,000

    For information on the scholarships available to you, please see our scholarships page.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2021. Should this change, applicants and students will be contacted by the university with details of the costs.

    20/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    • UK/EU Full Time: £9,250
    • UK/EU Part Time: £1,450 per 20 credit module
    • International Full Time: £12,900
    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

  • Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

    International Business Management MSc

    International Marketing Strategy MSc

    Social Innovation MA

  • At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

    If you join this full time degree at Northampton you will receive a laptop when your course begins. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

    Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

    To check out the full list of perks visit our Student Perks page.

  • You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  • The award for this course will be a BA if taken as a major or joint. Students may be awarded a BSc if they study this subject as a minor subject and pair it with a BSc subject. Please refer to the Academic Regulations for more information on Joint Honours Degree designations.

    If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

    With a Joint Honours degree you can ensure that your programme has:

    • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
    • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
    • Embedded skills: you will have all the graduate level skills that employers are looking for
    • Student support: your own personal tutor will work with you as you learn and progress.

    Click here for further information on Joints Honours.

  • How will I learn?

    If you are taking this Joint Honours course you can expect taught study to be a combination of lectures, seminars and workshops usually for 6 hours per week. We recommend that you spend 12 hours per week in self-directed study time.

    How will I be assessed?

    A variety of individual and group-based assessments are used including reports, presentations, e-portfolios, posters, projects, live client briefs, multiple-choice tests and presentations.

    Are there any special features for this course?
    • Flexible combinations allow a wide range of subject and module options available to provide specialisation.
    • We are building a student community and encouraging cross-year collaboration between our students. To keep up-to-date with the latest activities on the programme and the achievements of our students follow @MKTstudentsUoN on Twitter.
    • Networking opportunities with input from industry professionals including guest speakers, live client projects and opportunities to gain real world experience.

Upcoming Open Days

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Careers and Employability

Marketing tools and techniques are highly valued in a wide range of organisations from clothing retailers, travel operators, the Police service, government and charities: there is almost no limit to the sort of organisation that you might work for.

Is this course for you?