Photo of Mrs. Sally Laurie

Mrs. Sally Laurie

  • Job title: Senior Lecturer in Marketing
  • Department: Marketing & Entrepreneurship

General information

Sally Laurie is a senior lecturer in Marketing Communication and Course Leader for BA Fashion Marketing at The University of Northampton, UK.

Her research area is in Integrated Marketing Communications and Sustainability. She has published in the Journal of Marketing Management, and is a member of the Marketing Communications Special Interest Group in the Academy of Marketing.

Sally is a University of Northampton Fellow in Learning and Teaching and has a prevailing interest in the embedding of transferable skills and employability skills within the Marketing and Marketing Communications curriculum. Her most recent curriculum research is into the management of group working.

Teaching

  • Course Leader for BA Fashion Marketing
  • Leader of specialist modules in: Advertising and Design Professional Practice; Issues in Advertising and Design

Research

  • The professional practices in the Advertising and Design Industries and their client organisations.
  • The processes and procedures in the development and management of Integrated Marketing Communication approaches to communication.
  • Sally's Masters of Education in e-learning dissertation examined the concept of discontinuous innovation in the development of e-learning within her own professional practice.
  • The student experience and the embedding of transferable skills and employability skills within undergraduate education is a prevailing interest.

Professional Activity

  • The University of Northampton Fellow in Learning and Teaching
  • National Teaching Fellow applicant 2006
  • Member of the Higher Education Academy

Publications

Jump to: 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011

2018

  1. Mortimer, K., Laurie, S. and Beard, F. (2018) Has advertising lost its meaning: views of UK and US millennials. Journal of Promotion Management. 1049-6491. (Accepted)

2017

  1. Mortimer, K. and Laurie, S. (2017) Partner or supplier: an examination of client/agency relationships in an IMC context. Journal of Marketing Communications. 1352-7266. (In Press)
  2. Mortimer, K. and Laurie, S. (2017) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing. 51(3), pp. 511-527. 0309-0566.
  3. Leer, C. and Laurie, S. (2017) The role of peer feedback in the development of students' ability to engage in difficult conversations about performance. Paper presented to: Association of Events Management Education (AEME) Forum 2017, Cardiff Metropolitan University, 05-07 of July 2017.
  4. Laurie, S., Mortimer, K. and Beard, F. (2017) What is advertising? A study of the perceptions of Millenials. Paper presented to: 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent University, Belgium, 29 June - 01 July 2017.

2016

  1. Laurie, S. and Beeson, H. (2016) Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
  2. Mortimer, K. and Laurie, S. (2016) Students' attitude towards advertising in the new digital environment. In: ICORIA 2016. Ljubljana, Slovenia: Faculty of Economics, University of Ljubljana.
  3. Mortimer, K. and Laurie, S. (2016) The integration challenge: getting clients and agencies to work together. In: Radical Marketing: Academy of Marketing Annual Conference. Newcastle Business School, Northumbria University: Academy of Marketing. (In Press)
  4. Laurie, S. and Williams-Burnett, N. (2016) ‘It felt more real’: improving the experience of academic staff and students in assessed group work in undergraduate business education. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)
  5. Leer, C. and Laurie, S. (2016) The role of peer feedback in the development of students’ ability to engage in difficult conversations about performance. In: Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing. (Accepted)

2015

  1. Laurie, S., Borley, A., Leer, C. and Zigomo, P. (2015) Enhancing the 'good' reducing 'the bad' and managing the 'ugly': a participatory action research (PAR) project into group work in undergraduate business education. In: O’Malley, L. (ed.) 2015 Academy of Marketing Conference – The Magic in Marketing. Limmerick, Ireland: Academy of Marketing. 9781905952649.

2014

  1. Read, S. M. and Laurie, S. (2014) Blogging and self-identity: assessing the impact of a 'digital you' within higher education. Poster presented to: The European Conference of Social Media, The University of Brighton, 10-11 July 2014. (Unpublished)
  2. Lauska, D., Laurie, S. and Mortimer, K. (2014) The management of corporate personality: An IMC perspective. In: Proceedings of the 47th Academy of Marketing Conference, AM2014: Marketing Dimensions: People, Places and Spaces. Bournemouth: Academy of Marketing. 9781858993010.

2013

  1. Laurie, S. and Mortimer, K. (2013) Implementation of integrated marketing communications: whose responsibility is it? In: Marketing Relevance: Academy of Marketing Conference Proceedings. University of South Wales: Academy of Marketing.

2012

  1. Mortimer, K. and Laurie, S. (2012) Barriers to the implementation of Integrated Marketing Communications: the client perspective. In: Proceedings of Academy of Marketing Conference 2012. Southampton: Academy of Marketing. 9780854329472.

2011

  1. Laurie, S. and Mortimer, K. (2011) "IMC is dead. Long live IMC": Academics' versus practitioners' views. Journal of Marketing Management. 27(13/14), pp. 1464-1478. 0267-257X.
  2. Laurie, S. and Mortimer, K. (2011) “IMC is dead. Long live IMC”: Academics' versus practitioners’ views. In: Patterson, A. and Oakes, S. (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Liverpool: Academy of Marketing. 9780956112234.
This list was generated from NECTAR on Tue Aug 14 17:47:48 2018 BST.

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