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Research Profile

  • Kardi started her career in newspaper advertising, before working in a marketing agency for 11 years in account handling roles rising to the role of Client Partner. Specialising in Relationship Marketing, her clients included Shell, MBNA, Goldfish, Marsh and Global One Telecoms. In 2008 Kardi made the move client-side as Head of Loyalty at premium health club group Esporta. This varied role saw her implementing a new loyalty strategy, managing a call centre, managing customer communications by email and SMS and producing and directing promotional videos.

    After guest lecturing for several years, Kardi joined the staff at Northampton University in February 2010. Presently course leader of BA Advertising & Digital Marketing and JH Digital Marketing courses, her principle teaching and research interests are in Digital Marketing. Kardi is actively involved in the local business community and makes frequent radio and television appearances commenting on retail, advertising, digital marketing and the high street. A recent finalist of the Santander Emerging Entrepreneurs Programme 2020 she runs an on- and off-line art/illustration business FridgeStreet which supports the local business community.

  • Kardi’s research and consultancy interests are in the area of Relationship Marketing, Loyalty Programmes and new media – in particular social networking.

  • For publications, projects, datasets, research interests and activities, view Kardi Somerfield’s research profile on Pure, the University of Northampton’s Research Explorer.