Christiana Stephen
Senior Lecturer in Marketing
level:UG;top_up:false;international:true;foundation:true;clearing:false;full_time:true;part_time:true;start_month:September;location:Waterside
Fashion Marketing & Promotion BA (Hons)
Key Facts
-
UCAS Code
BA: N562
BA with Foundation: N563 -
Duration
Full Time: 3 Years
Foundation: 4 Years
Part Time: 4 - 6 Years
-
BBC at A Level
DMM at BTEC
-
Full Time: £9,535
Part Time: £1,585 per 20 credit module
Integrated Foundation Year: £5,760
Updated 04/12/2025
Updated 04/12/2025
Get in touch
UK STUDENTS ENQUIRIES
study@northampton.ac.uk
0300 303 2772
INTERNATIONAL STUDENTS ENQUIRIES
If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications, then this BA fashion marketing university course provides a fantastic platform from which to launch your career.
This innovative degree provides two distinct routes into careers within the fashion industry.
You will study both fashion marketing and fashion promotion in your first year and then choose the specialist area you wish to follow in your second and third year. A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals.
based on overall student positivity out of all universities in England
for Satisfied with Teaching for Marketing
for Satisfied with Feedback for Marketing
Student positivity ranking from the latest 2025 National Student Survey (NSS). Guardian data taken from the Marketing and Public Relations Subject table.
Accreditation
We are partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Fashion Marketing & Promotion programme against their unique Professional Employability Criteria – a framework of knowledge, behaviours, and skills required of today’s graduates.
Highlights
- International study tours in first and second year are covered in your tuition fees
- Specialise in either Fashion Marketing or Fashion Promotion.
- Numerous opportunities for work experience.
- Optional Placement Year.
- This course is a joint delivery between the Faculty of Business and Law and the Faculty of Education, Arts, Science and Technology.
- HP laptop and software included with this course for eligible student. Eligibility criteria and terms and conditions apply.
Image shows aerial view of the Creative Hub; a modern, curved building surrounded by greenery, paths, and people sitting or walking near a river on a partly cloudy day.
Image shows the main entrance to the Learning Hub, which is a large, multi-storied building with many large windows, with ‘Learning Hub’ in large letters on the front. It is a sunny day, and several blurred people are walking outside.
Image shows a modern library interior with people reading at tables and seated on cushioned chairs in the Learning hub. Shelves filled with books are visible in the background under circular ceiling lights.
Image shows view of the lawn and courtyard outside the Learning Hub, featuring a bare tree, ornamental grasses, and an abstract sculpture. The building has several stories and features large windows.
Image shows the ground floor of the Learning Hub; it is a large, modern atrium with high ceilings, a large clock on the wall, turnstile gates, and an angular black staircase. A student carrying a backpack is walking through the space.
Image shows a large, modern lobby with high ceilings, circular light fixtures, and an upper floor visible. People are sitting on yellow seats and moving around. Stairs and a black staircase are also present.
Image shows external view of the Creative Hub, which is a large modern multi-story building with curved design, large windows, and white façade. In front of the building, people walk and sit on a landscaped plaza with trees and benches.
Image shows a study area on the ground floor of the Creative Hub; it has bright and modern with large windows, light fixtures on the ceiling, colourful chairs, and students seated at tables.
Entry Requirements
A typical offer for this Fashion Promotion Marketing Degree:
- BBC at A Level or
- DMM at BTEC/Cambridge Technical or
- M at T Level.
We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
For information on how to apply to study with us, please see our How to Apply page.
A typical offer for Fashion Marketing & Promotion IFY is:
- DEE at A level or
- MPP at BTEC/Cambridge Technical or
- Pass (D or E) at T Level.
We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.
All International students applying for a course with us must meet the following minimum English language requirements:
- IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level
For information regarding English language requirements at the University, please see our IELTS page.
What You'll Learn
This fashion marketing & promotion degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. Academic staff are from both the Faculty of Business and Law and the Faculty of Education, Arts, Science and Technology dependent on the specifics of the module being taught.
You will study a combination of modules dependent on your desired career destination. The programme has a core of activity with optional pathways towards either a more business, marketing-based career or more visual fashion promotions and communications route. Personal Tutors from both fashion and marketing expertise will work with you to assist in deciding on the desired route and specialism for your second and third year.
Compulsory Modules
The purpose of this module is to introduce a range of creative, digital and technical skills and techniques to convey information effectively across a variety of multi-media platformsEmphasis on the production of digital communications which demonstrate a variety of problem-solving techniques from concept to consumer in a multi channel environment will be inherent.
Design Communication
20 Credits
Code: FSH1118
20 Credits
The purpose of this module is to introduce the concept of marketing to studentsTo explain what marketing is and to show the way in which marketing impacts on organisations, customers and other stakeholdersThe idea of creating value is central to a marketing orientation and this module seeks to explain what this means in a rapidly changing external environment.
To provide an overview of how understanding consumers can be applied to building successful brandsTo understand the basis for consumer behaviour and the importance of the factors affecting it, including psychological, personal, social and technologicalTo introduce the building of consumer-based brand equity and how this can be communicated through brand storytelling.
The purpose of this module is to introduce a range of digital photographic techniques and practical approaches that will enable students to develop fundamental skills required within the fashion photography industry.
Please note the modules shown here relate to the academic year 25/26. The modules relating to the academic year 26/27 will be available from June 2026.
You may start your Fashion Marketing & Promotion course without a fixed idea of the career path you wish to follow. This fashion marketing degree is designed to provide lots of exposure to the hugely varied and exciting career options within the fashion industry then assist you to become ‘work ready’ and experienced enough to effectively launch your career upon graduation.
The specialist routes enable you to make more informed career choices as you progress throughout the course.
At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.
If you join our full-time BA Fashion Marketing & Promotion degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
To check out the full list of perks, visit our Student Perks page or dedicated International Perks page.
*UK fee payers only (see Terms and Conditions for further details).
The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.
If you have non-standard qualifications or do not quite meet the admissions requirements for the Fashion Marketing & Promotion degree we can offer you a fantastic opportunity to study a four year Fashion Marketing & Promotion programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.
Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.
Please see our Integrated Foundation Year page for more details.
The optional placement year enables you to put into practice what you have learned on your degree and gain practical industry experience. Your Fashion Marketing & Promotion degree is extended to four years and the placement is undertaken at the end of your penultimate year, this is for one year (48 weeks) and paid. If you meet the entry criteria, and choose to take up a placement year, you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Where have previous Fashion Marketing & Promotion students worked during their placement year?
- Self-Portrait Ltd
How will I learn?
On our BA Fashion Marketing & Promotion degree, modules are taught using our innovative ‘Active Blended Learning’. This approach is student centred with an emphasis on problem-based learning and enquiry. Varied activities within the programme include conducting primary research, study trips in the UK and abroad, industry guest speakers, live client projects, working in teams, adobe creative suite training, technical training on specialist equipment, Cad software training and staging live events.
If you are studying this fashion marketing university course you can expect taught study to be a combination of seminars/workshops/accessing online materials usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.
How will I be assessed on this Fashion and Marketing Degree?
Assessment methods vary per module. The modules involve a variety of assessment such as seminar/group and individual presentations/project work/exams/written assignment/portfolio.
Are there any special features on this Fashion Marketing course?
- High profile Graduate fashion event involvement and opportunities for students to present their portfolios to prospective employers and influencers.
- First year European Study Trip.
- Second year International Study Tour.
- Short term Industry placements and internships.
- Optional placement year.
Fees and Funding
2025/26 Tuition Fees
- UK Full Time: £9,535
- UK Part Time: £1,585 per 20 credit module
- UK Integrated Foundation Year: £5,760 for the foundation year; thereafter standard fees apply
- International Full Time: £15,700
- International Integrated Foundation Year: £15,700for the foundation year; thereafter standard fees apply
- Optional Work Placement Year: £1,200
Fees quoted relate to study in the Academic Year 2025/26 only and may be subject to inflationary increases in future years. UON will adjust UK fees annually in line with Government Policy.
There are no additional costs for the fashion marketing course for students beginning their studies in September 2025. Should this change, applicants and students will be contacted by the university with details of the costs.
For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.
- UK Full Time: £9,250
- UK Part Time: £1,540 per 20 credit module
- UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
- International Full Time: £15,200
- International Integrated Foundation Year: £15,200 for the foundation year; thereafter standard fees apply
- Optional Work Placement Year: £1,200
Staff
Billy Little
Lecturer in Marketing
Laura Carter
Senior Lecturer in Marketing
Caroline Lloyd
Senior Lecturer in Fashion
Careers and Employability
Career destinations are wide and varied, as our fashion marketing course combines the transferable skills from a fashion promotion degree and a fashion marketing degree, preparing you for operating in an increasingly digital environment.
You will build skills and experience to develop careers within Social media, Digital fashion, Content creation, Trend researcher, Fashion lifestyle/product stylist, Visual merchandiser, Multi-media promotion, Fashion catwalk producer, Fashion promotion, Fashion buyer, Fashion blogger/vlogger.
Careers can be in a variety of product categories: Apparel, Accessories, Footwear and Leather, Lifestyle, Cosmetics, Fragrance and Beauty.
Master’s Opportunities
On successful completion of your Fashion Promotion degree, you will have the opportunity to undertake further study with us. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers. Some industry-specific master’s degrees include:
Campus Facilities
By studying a BA Fashion Marketing & Promotion degree with the University of Northampton you will be able to take advantage of our on-campus facilities, services, and study areas.
Learning Hub
The Learning Hub is at the heart of the campus and home to the student information desk.
View Facility
