Staff Profile

  • Billy Little is an Associate Lecturer in Marketing.

  • During Billy’s teaching career he has specialised in digital marketing, professional practice, campaign planning and international marketing strategy.

  • Billy’s research interests lie in international marketing strategy within the carbonated soft drinks industry, with particular focus on attitudes towards global and local products. Other research interests include the marketing of corporate social responsibility within the food and beverage industry and its influence on customer attitudes, behaviours and perceptions of value.