Marketing and Advertising (Joint Honours) BA/BSc

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 26/09/2018

Joint Honours Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation. The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.

Course

Highlights

  • Flexible study options, choose the modules that suit your interests
  • Sets you up to take on a qualification from the Chartered Institute of Marketing
  • Optional year-long placement to increase your employability.

HP Laptop and software included with this course.

Additional

Information

Work Placement Year Available

All students are encouraged to take advantage of the year-long optional placement year after the second year of study. Students graduating from this Joint Honours programme can choose to progress onto a full-time, part-time or distance learning Postgraduate programme. This will enable you to focus your studies in a specialist area such as marketing or gain a general management qualification such as the MBA.

Course Details

This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, you can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

In the world of brand interactivity, co-creation and consumer power, it is important to recognise that the role of advertising and marketing communications is constantly changing, due to some extent to advances in technology. Communication today is much more of a two-way activity and organisations must stimulate and motivate their customers instead of just persuading them to buy their brand.

Read more…

Open Days

Come Say Hello

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

Book now.

Careers

Career Opportunities

The promotions industry has a high demand for effective and creative communicators in every area of marketing communications – advertising, PR, media, marketing services, promotion and online advertising.

This is in addition to positions with in-house advertising and PR departments, independent consultancies and agency work.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

0300 303 2772
+44 (0)1604 892134
+44 (0)1604 892546

 

Entry Requirements

A typical offer would be BCC at A Level or DMM at BTEC. Standard entry requirements apply.

Applicants are interviewed and are requested to provide a portfolio of their own work in Art and Design. Students with a relevant HND or Foundation Degree with a suitable profile of achievement may be admitted onto year two or three.

For more more information on how to make an application, please visit our How to Apply page.

If you would like more information on how to apply for this course, please visit our How to Apply page.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.0 (or equivalent)
    for study at undergraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

You will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world and the increasing importance of the role that advertising plays within an organisation.

  • Foundations of Marketing (20 Credits) Credits)
    Module code: MKT1001
    Core Module Y
  • Business Modelling for Marketers (20 Credits) Credits)
    Module code: MKT1022
    Core Module Y
  • Digital Marketing Essentials (20 Credits) Credits)
    Module code: MKT1029
    Core Module Y
  • Introduction to Marketing Communications (20 Credits) Credits)
    Module code: MKT1002
    Core Module Y
  • Foundations of Advertising Media (20 Credits) Credits)
    Module code: MKT1018
    Core Module Y
  • Understanding Consumers (20 Credits) Credits)
    Module code: MKT1030
    Core Module Y

Course Stats

Facilities &

Special Features

This course incorporate parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.
 

Postgraduate

Opportunities Available

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

Business Analytics MSc

International Marketing Strategy MSc

International Special Events Management MSc

Research

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module

Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

International: £12,000

To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

Scholarships

EU and International Scholarships

Sir Thomas White Scholarship

The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Joint Honours Study

We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.


*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

  • Designed to adapt to 21st century teaching
  • Full range of integrated learning environments
  • 24/7 library and learning zone
  • Low environmental impact

Now Open

Discover the campus

360° Tour

Updated 26/09/2018

  • Joint Honours Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation. The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.

    Course

    Highlights

    • Flexible study options, choose the modules that suit your interests
    • Sets you up to take on a qualification from the Chartered Institute of Marketing
    • Optional year-long placement to increase your employability.

    HP Laptop and software included with this course.

  • This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, you can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

    In the world of brand interactivity, co-creation and consumer power, it is important to recognise that the role of advertising and marketing communications is constantly changing, due to some extent to advances in technology. Communication today is much more of a two-way activity and organisations must stimulate and motivate their customers instead of just persuading them to buy their brand.

    Read more…

    Additional

    Information

    Work Placement Year Available

    All students are encouraged to take advantage of the year-long optional placement year after the second year of study. Students graduating from this Joint Honours programme can choose to progress onto a full-time, part-time or distance learning Postgraduate programme. This will enable you to focus your studies in a specialist area such as marketing or gain a general management qualification such as the MBA.

    • Come Say Hello

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

      Book now.

    • Career Opportunities

      The promotions industry has a high demand for effective and creative communicators in every area of marketing communications – advertising, PR, media, marketing services, promotion and online advertising.

      This is in addition to positions with in-house advertising and PR departments, independent consultancies and agency work.

  • A typical offer would be BCC at A Level or DMM at BTEC. Standard entry requirements apply.

    Applicants are interviewed and are requested to provide a portfolio of their own work in Art and Design. Students with a relevant HND or Foundation Degree with a suitable profile of achievement may be admitted onto year two or three.

    For more more information on how to make an application, please visit our How to Apply page.

    If you would like more information on how to apply for this course, please visit our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • Minimum standard – IELTS 6.0 (or equivalent)
      for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • You will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world and the increasing importance of the role that advertising plays within an organisation.

    • Foundations of Marketing (20 Credits) Credits)
      Module code: MKT1001
      Core Module Y
    • Business Modelling for Marketers (20 Credits) Credits)
      Module code: MKT1022
      Core Module Y
    • Digital Marketing Essentials (20 Credits) Credits)
      Module code: MKT1029
      Core Module Y
    • Introduction to Marketing Communications (20 Credits) Credits)
      Module code: MKT1002
      Core Module Y
    • Foundations of Advertising Media (20 Credits) Credits)
      Module code: MKT1018
      Core Module Y
    • Understanding Consumers (20 Credits) Credits)
      Module code: MKT1030
      Core Module Y
    • Opportunities Available

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

      Business Analytics MSc

      International Marketing Strategy MSc

      International Special Events Management MSc

    • We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module

    Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

    To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    International: £12,000

    To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

    Scholarships

    EU and International Scholarships

    Sir Thomas White Scholarship

    The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

    Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour