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Marketing and Advertising (Joint Honours) BA

Key Facts

  • Level:

    Undergraduate

  • Duration:

    Full Time: 3 Years
    Part Time: 4 - 6 Years

  • Starting:

    September

  • Fees UK:

    Full Time: £9,250
    Part Time: £1,465

  • Fees International:

    Full Story: £13,000

Get in touch


For questions regarding study and admissions please contact us:

UK/EU Students enquiries

study@northampton.ac.uk
0300 303 2772

International Students enquiries

international@northampton.ac.uk
+44 (0)1604 894503

TEF Gold. Teaching Excellence Framework.

Overview


Advertising Joint Honours is currently suspended from taking applications. Please visit our Joint Honours page for more combinations.

Joint Honours Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. The programme examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.

The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.

We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies and if you haven’t secured full-time employment 12 months after graduating* we will secure a three – six month paid internship for you, or support you into postgraduate study.

*with a 2:2 degree classification or higher

Updated 26/11/2020

Highlights


  • Flexible study options, choose the modules that suit your interests
  • Sets you up to take on a qualification from the Chartered Institute of Marketing
  • Optional year-long placement to increase your employability.
  • Guaranteed paid internship with the Northampton Employment Promise.

Course Content


  • This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, you can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

    In the world of brand interactivity, co-creation and consumer power, it is important to recognise that the role of advertising and marketing communications is constantly changing, due to some extent to advances in technology. Communication today is much more of a two-way activity and organisations must stimulate and motivate their customers instead of just persuading them to buy their brand.
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    The programme has been structured to develop your knowledge and enhance your future employability. Upon completion of the Marketing Management and Advertising Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, business, advertising or communications.

    Year-long Work Placement

    All students are encouraged to take advantage of the year-long optional placement year after the second year of study.

    Assessments

    For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend students spend 24 hours per week in self-directed study time.

  • 21/22 Tuition Fees

    Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,465 per 20 credit module
    • International Full Time: £13,000

    For information on the scholarships available to you, please see our scholarships page.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2021. Should this change, applicants and students will be contacted by the university with details of the costs.

    20/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    • UK/EU Full Time: £9,250
    • UK/EU Part Time: £1,450 per 20 credit module
    • International Full Time: £12,900
    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

  • All students are encouraged to take advantage of the year-long optional placement year after the second year of study. Students graduating from this Joint Honours programme can choose to progress onto a full-time, part-time or distance learning Postgraduate programme. This will enable you to focus your studies in a specialist area such as marketing or gain a general management qualification such as the MBA.

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