Digital Marketing (Joint Honours) BA/BSc (Hons)

• Overview

  Digital Marketing is particularly suitable for Joint Honours because so many types of work now involve marketing and communicating in a digital environment. For example, students leaving a Journalism degree may well end up working in content creation and social media due to the transformation of news media.

  This program is designed for flexibility at levels 5 and 6, which will allow you to choose pathways which reflect more technical, strategic, creative or entrepreneurial aspects of study.

  Course

  Highlights

  • Numerous opportunities for work experience.
  • Active student community with opportunities for collaboration across each year of the programme.
  • Input from industry professionals.

  HP Laptop and software included with this course.*

  *Terms and Conditions apply

  Open Days

  
• Course Details

  The world of work has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

  Experiences are at the heart of this joint honours programme. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept.

  Professional Bodies

  Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.

  

  Creative Practical Experiences

  Our final year Digital Marketing students worked alongside the University of Northampton Marketing department for a week. Find our how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

  As a student on the course, you will have the opportunity to join our study trip in New York. Networking and going behind-the-scenes with advertising and marketing professionals, at businesses large and small e.g. an investment bank on Wall Street and a film production company in Manhattan. The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses. An additional cost to consider for this programme would be project printing costs. In previous year this has not exceeded £100 per year. Check out our New York trip Pinterest board.

  In addition to providing great learning experiences, this course examines the fundamental areas of thought leadership in digital marketing which will underpin your future career. You will study elements of marketing communications and also have the opportunity to specialise in the more technical aspects of this field or explore the creative or entrepreneurial opportunities which are associated with digital marketing.

  Methods of Learning

  If you are studying this course you can expect taught study to be a combination of lecture, seminars and workshops, usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

  Assessments

  A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.

   

  Read more

  Additional

  Information

  Optional Placement Year

  You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

• Careers and Events
  • Open Days

    See for Yourself

    Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

    Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying at The University of Northampton.

    To find out more about the day, please feel free to have a look at our Open Day Guide.

    
  • Careers

    Career Opportunities

    The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

    • digital media executive
    • social/online communities manager
    • account manager in a marketing communications agency
    • media planner or buyer
    • advertising planner
    • public relations consultant
    • brand or communications manager within a client organisation

    
  • The Northampton Employment Promise.

    *We promise to secure paid experience for you, if you need it.

    We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

    We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

    
• Requirements

  Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

  For information on how to apply to study with us, please see our How to Apply page.

  English Language Requirements

  All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level

  For information regarding English language requirements at the University, please see our IELTS page.

  Contacts

  Course enquiries
  study@northampton.ac.uk

  Application status enquiries
  admissions2020@northampton.ac.uk

  Online enquiry form

  Current student enquiries
  SID@northampton.ac.uk

  International student enquiries
  international@northampton.ac.uk

  Applying for 2020
  Facebook Applicant Group

  Office hours:
  Mon – Thu: 9am – 5pm
  Fri: 9am – 4.30pm

  Phone Call

  0300 303 2772

  +44 (0)1604 892134

  +44 (0)1604 892546

• Course Content
  • Stage 1
  • Stage 2
  • Stage 3
  • Foundation

  You will be introduced to the foundations of marketing and communication theory, consumer behaviour and the tools used within marketing communication. You will gain an overview of digital marketing and social media marketing. You will also find out more about the particular opportunities and challenges of the digital environment.

  • Foundations of Marketing (20 Credits)
    Module code: MKT1001

    Core Module Y
  • Digital Marketing Essentials (20 Credits)
    Module code: MKT1029

    Core Module Y
  • Introduction to Digital Business Environment (20 Credits)
    Module code: BSO1015

    Core Module Y

  Digital marketing approaches will be considered in greater depth and you will explore techniques for developing appropriate digital marketing approaches for a range of organisations. You will acquire knowledge and understanding of marketing data and customer insight. You can also choose between a more technical, strategic or communications emphasis for your optional modules.

  • Strategic Information Systems (20 Credits)
    Module code: BSO2025

    Core Module N
  • Integrated Marketing Communications (20 Credits)
    Module code: MKT2011

    Core Module N
  • e-Marketing (20 Credits)
    Module code: MKT2009

    Core Module Y
  • Insight & Analytics (20 Credits)
    Module code: MKT2051

    Core Module Y
  • Public Relations Management and Practice (20 Credits)
    Module code: MKT2012

    Core Module N

  Stage 3 builds upon the knowledge and skills gained from Stages 1 and 2. You will work on your content creation skills to ensure that you can build a website, write blog posts and create visual content such as photographs and video clips to a brief for social media. You can complement this with more technical modules such as Risk Resilience and Cyber Security, or Emerging Technologies. Alternatively, the Digital Entrepreneur is designed to support business start-up or development on new platforms.

  • Marketing Dissertation (40 Credits)
    Module code: MKT4001

    Core Module N
  • Research Project (20 Credits)
    Module code: MKT4002

    Core Module N
  • Content Creation for Marketing (20 Credits)
    Module code: MKT3046

    Core Module Y
  • Risk, Resilience and Cyber Security Management (20 Credits)
    Module code: BSO3022

    Core Module N
  • Emerging Technologies (20 Credits)
    Module code: BSO3024

    Core Module N
  • Digital Entrepreneur (20 Credits)
    Module code: MKT3023

    Core Module N

  • Investigations in your Subject Area 1: Business, Education and Social Sciences (40 Credits)
    Module code: FDN011

    Core Module Y
  • Investigations into your Subject Area 2: Business, Education and Social Sciences (40 Credits)
    Module code: FDN014

    Core Module Y
  • Investigations into your Subject Area 3: Changemaking (40 Credits)
    Module code: FDN016

    Core Module Y

  Facilities &

  Special Features

  • Many of our students choose to undertake work placements of around 4-5 months’ duration in the summer break or work on internships a couple of days each week
  • There are numerous opportunities for work experience
  • We are building a student community and encouraging cross-year collaboration using social media – see our students talking about their work on Twitter #AdStudents
  • Check out our Advertising & Digital Marketing Pinterest board
  • Input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff
• Further Studies
  • Postgraduate Opportunities

    Further your study

    Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

    International Marketing Strategy MSc

    
  • Research

    at the University of Northampton

    We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

    Visit our Research Hub page for more information.

    
• Fees & Funding
  • UK & EU
  • International

  2020/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,450 per 20 credit module
  Optional Work Placement Year: £1,000
  Foundation Study Framework: £6,750 for the foundation year; thereafter standard fees apply

  Additional costs

  The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

  2019/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,400 per 20 credit module
  Optional Work Placement Year: £950
  Foundation Study Framework: £6,600 for the foundation year; thereafter standard fees apply

  Additional costs

  The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

  2020/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £12,900
  Foundation Study Framework: £12,900 for the foundation year; thereafter standard fees apply
  Optional Work Placement Year: £1,000

  Additional costs

  The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

  2019/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  Full Time: £12,500
  Foundation Study Framework: £9,800 for the foundation year; thereafter standard fees apply
  Optional Work Placement Year: £950

  Additional costs

  The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

  Scholarships

  EU and International Scholarships

  We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

  TD Lewis Scholarship

  The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

  The Chancellor's Fund

  The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply.  The…

  Wilson Endowment Scholarship

  The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

• Joint Honours Study

  The award for this course will be a BA if taken as a major or joint. Students may be awarded a BSc if they study this subject as a minor subject and pair it with a BSc subject. Please refer to the Academic Regulations for more information on Joint Honours Degree designations.

  If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

  With a Joint Honours degree you can ensure that your programme has:

  • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
  • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
  • Embedded skills: you will have all the graduate level skills that employers are looking for
  • Student support: your own personal tutor will work with you as you learn and progress.

  Click here for further information on Joints Honours.

  Read more

*Course data provided by Unistats