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Digital Marketing (Joint Honours) BA/BSc (Hons)

Key Facts

  • Level:

    Undergraduate

  • Duration:

    3 years full time

  • Starting:

    September

  • Fees UK:

    Full Time: £9,250
    Part Time: £1,465

  • Fees International:

    Full Time: £13,000

  • Location:

    Waterside

Get in touch


For questions regarding study and admissions please contact us:

UK/EU Students enquiries

study@northampton.ac.uk
0300 303 2772

International Students enquiries

international@northampton.ac.uk
+44 (0)1604 894503

TEF Gold. Teaching Excellence Framework.

Overview


Digital Marketing is particularly suitable for Joint Honours because so many types of work now involve marketing and communicating in a digital environment. For example, students leaving a Journalism degree may well end up working in content creation and social media due to the transformation of news media. This program is designed for flexibility at levels 5 and 6, which will allow you to choose pathways which reflect more technical, strategic, creative or entrepreneurial aspects of study.

Updated 25/11/2020

Highlights


  • Numerous opportunities for work experience.
  • Active student community with opportunities for collaboration across each year of the programme.
  • Input from industry professionals.
  • HP laptop and software included with this course. Terms and conditions apply.

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Course Content


  • The world of work has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

    Experiences are at the heart of this joint honours programme. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept.

    Creative Practical Experiences

    Our final year Digital Marketing students worked alongside the University of Northampton Marketing department for a week. Find our how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

    As a student on the course, you will have the opportunity to join our study trip in New York*. Networking and going behind-the-scenes with advertising and marketing professionals, at businesses large and small e.g. an investment bank on Wall Street and a film production company in Manhattan. The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses. An additional cost to consider for this programme would be project printing costs. In previous year this has not exceeded £100 per year. Check out our New York trip Pinterest board.

    In addition to providing great learning experiences, this course examines the fundamental areas of thought leadership in digital marketing which will underpin your future career. You will study elements of marketing communications and also have the opportunity to specialise in the more technical aspects of this field or explore the creative or entrepreneurial opportunities which are associated with digital marketing.

    *Future study trips are dependent on Government and local travel guides relating to Covid-19.

    Modules

    Information about the modules for this course can be found on the award map:

    Digital Marketing modules

  • Elements of this course are recognised by The Chartered Institute of Public Relations and The Market Research Society.

    Market Research Society logo and Chartered Institute for Public Relations logo

  • You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  • How will I learn?

    If you are studying this course you can expect taught study to be a combination of lecture, seminars and workshops, usually for 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

    How will I be assessed?

    A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.

    Are there any special features for this course?

    • Many of our students choose to undertake work placements of around 4-5 months’ duration in the summer break or work on internships a couple of days each week
    • There are numerous opportunities for work experience
    • We are building a student community and encouraging cross-year collaboration using social media – see our students talking about their work on Twitter #AdStudents
    • Check out our Advertising & Digital Marketing Pinterest board
    • Input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff
  • Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

    For information on how to apply to study with us, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

    For information regarding English language requirements at the University, please see our IELTS page.

  • 21/22 Tuition Fees

    Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,465 per 20 credit module
    • International Full Time: £13,000

    For information on the scholarships available to you, please see our scholarships page.

    Additional costs

    The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

    20/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    • UK/EU Full Time: £9,250
    • UK/EU Part Time: £1,450 per 20 credit module
    • International Full Time: £12,900
    • Optional Work Placement Year: £1000
    Additional costs

    The New York study trip is optional and the cost in previous years has not exceeded £1000 for flights and accommodation. Students normally allow an additional £200 for their expenses.

  • At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

    If you join this full time degree at Northampton you will receive a laptop when your course begins. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

    Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

    To check out the full list of perks visit our Student Perks page.

  • The award for this course will be a BA if taken as a major or joint. Students may be awarded a BSc if they study this subject as a minor subject and pair it with a BSc subject. Please refer to the Academic Regulations for more information on Joint Honours Degree designations.

    If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

    With a Joint Honours degree you can ensure that your programme has:

    • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
    • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
    • Embedded skills: you will have all the graduate level skills that employers are looking for
    • Student support: your own personal tutor will work with you as you learn and progress.

    Click here for further information on Joints Honours.

  • Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

    International Marketing Strategy MSc

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Careers and Employability


The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including:

  • Digital media executive
  • Social/online communities manager
  • Account manager in a marketing communications agency
  • Media planner or buyer
  • Advertising planner
  • Public relations consultant
  • Brand or communications manager within a client organisation

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