International Tourism Management BA (Hons)

Key Facts

  • UCAS Code

    BA: N830
    BA with Foundation: N831

  • Level


  • Duration

    Full Time: 3 Years
    Full Time Foundation: 4 years
    Part Time: 4 - 6 Years

  • Starting


  • BCC at A Level
    DMM at BTEC

  • UK Fees 24/25

    Full Time: £9,250
    Part Time: £1,540 (per 20 credits)
    Foundation: £9,250

  • International Fees 24/25

    Full Time: £15,200
    Foundation: £15,200

  • Location

Get in touch

For questions regarding study and admissions please contact us:

UK/EU Students enquiries
0300 303 2772

International Students enquiries
+44 (0)1604 893981


International Tourism Management is an ever growing in demand skill, with over a billion people around the world travel every year. Internationally, the tourism industry supports around 200 million jobs worldwide, or one in every 11th worker[i]. The industry has continued to grow in spite of the world-wide recession, and continues to expand.

International Tourism Management courses offers a wide range of employment opportunities and careers both nationally and internationally, from multi-national to local organisations, from world heritage destinations to national parks. Our tourism management degree has been specifically designed to meet the needs of tourism employers and to provide you with the qualifications and skills necessary for real-world success giving you a distinct advantage in an increasingly competitive careers market.

Top 10 for Hospitality, Events Management and Tourism

The University of Northampton is a top 10 institution for Hospitality, Events Management and Tourism for Career Prospects (after 15 months) in the Best UK University Guardian League table for 2024.

Professional Accreditation: Tourism Management Institute

Updated 23/05/2024


  • Accredited by the Tourism Management Institute (TMI)
  • International study trip opportunities.
  • Optional work placement year available.
  • HP laptop and software included with this course for eligible student. Eligibility criteria and terms and conditions apply.

Course Content

  • The International Tourism Management degree at UON has been designed to contribute towards achieving the following United Nations Sustainable Development Goal: SDG15 of Life on Land.

    The international tourism industry is a dynamic, changing sector and graduates from this course will be equipped with the creative tourism management skills and knowledge to allow them to adapt and be successful in this diverse business environment. This course has been specifically designed to meet the needs of industry and is composed of four compulsory modules, and two compulsory modules. You are encouraged to develop a critical understanding of tourism business theory combined with a proactive business development approach throughout the course.

    You will have the opportunity to study innovative modules such as the Tourism Consultancy project where you apply theory to a live project and put your project management skills to practice, gaining valuable experience that will enhance your job prospects. Our International Destination Management module allows you to analyse destinations in a variety of contexts (urban, rural, attraction, resort, regional, national and international) whilst incorporating industry best practice guidelines. Studying the Innovation in Tourism module will give you the chance to analyse the process of new product development and developments in the tourism industry through examining niche tourism products such as ecotourism, dark tourism, adventure tourism and cultural tourism.

    [i] UN World Tourism Trends 2018

    Placement Year Opportunities

    You are encouraged to undertake an optional year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

    List of modules

    Please note the modules shown here relate to the academic year 24/25. The modules relating to the academic year 25/26 will be available from June 2025.

      • Module code: LEI1003
        Status: Compulsory
        The aim of this module is to consider the positive and negative impacts that tourism activities have on national and international tourism destinations, using a diverse range of case studies to illustrate issues and controversies. The module will also introduce the concept of sustainable tourism as a management strategy, and analyses its use as a tool to effectively manage the impacts of tourism.
      • Module code: LEI1024
        Status: Compulsory
        The purpose of this module is to provide students with the ability to create and utilise basic, financial information linked to operations, budgeting, planning and cost control in events, tourism and hospitality. This information can then be developed to make contextualised decisions linked to the success of the service related business or event.
      • Module code: LEI1025
        Status: Designate
        The purpose of this module is to provide students with a basic understanding of the contemporary tourism industry in terms of hospitality and accommodation providers, retail and business tourism, conference and incentive organisers, tour operators as well as airlines and passenger transport companies. It identifies the importance and power of the consumer in the ultimate success of a business operation.
      • Module code: LEI1026
        Status: Compulsory
        The purpose of this module is to provide students with a support orientated forum in which to develop skills, knowledge and understanding of the demands of university study and employer expectations of graduates. Module content will help to develop the transferrable skills, attributes and attitudes required to succeed both as an individual and in a team based environment. A key aspect of the module is to allow students the opportunity for self reflection and self assessment.
      • Module code: LEI1027
        Status: Compulsory
        This module explores the dynamics and characteristics of innovation in tourism, hospitality and events industries and explains the evolution of business models and frameworks. Students will study the internal and external drivers of innovation in the ever-changing markets of events, tourism and hospitality and focus on how and why businesses change their operations, products and services in order to gain competitive advantage.
      • Module code: LEI1028
        Status: Designate
        This module introduces the complex nature of the media, as well as how events and tourism entities are presented and represented in this space. It also equips the students with the core knowledge of marketing techniques utilised by events and tourism professionals to gain media exposure for their market offerings.
      • Module code: LEI1029
        Status: Designate
        This module equips students with an understanding of the importance of market intelligence in contemporary events and tourism industries. It also guides students in building their core skills and knowledge to conduct basic market research activities, interpret gathered data and use this to underpin business decision making.
      • Module code: HRM2042
        Status: Designate
        The purpose of this module is to provide the learner with the opportunity to examine and analyse the specific characteristics or behaviours, employability and job-related skills and knowledge required to be a successful and effective employee in their particular business sector/type of organisation.
      • Module code: HRM2048
        Status: Designate
        The purpose of this module is to enable students to review their own employability skills in up to two relevant work contexts. Students will identify and evaluate different approaches to management and leadership, making appropriate recommendations for improvements.
      • Module code: LEI2001
        Status: Compulsory
        The purpose of this module is to provide students with knowledge and understanding of the developmental, operational, strategic, marketing and micro/macro variables which influence national and international visitor attraction management. The module will allow students to explore these concepts through case studies, scenarios, industry best practice guidance and on-site learning activities at actual attractions. Content allows learners to consider visitor attractions from multi-faceted consumer and industry perspectives.
      • Module code: LEI2002
        Status: Compulsory
        This module investigates the growth, development and management of international tourism. It evaluates the role of agencies and stakeholders assessing the ways to balance the needs of the visitor with those of the host destination. It focuses on the practical processes of tourism management, with reference to real-world examples of international tourism development.
      • Module code: LEI2023
        Status: Designate
        The purpose of this module is to provide students with the opportunity to apply theoretical concepts to real world environemnts via assessing a range of contemporary themes and challenges currently impacting on the events, tourism and hospitality industries. Students will consider the transient nature of the service sector and select areas of interest for further investigation and analysis.
      • Module code: LEI2025
        Status: Compulsory
        This module will examine the concept of sustainable development, and its global application using a range of case studies. The purpose of the module is to enable students to become familiar with the ideological underpinnings, management principles and practices relating to sustainable tourism, and have a coherent and functional understanding of the key principles.
      • Module code: LEI2026
        Status: Compulsory
        This module enables students to reflect on own work experience and interactions with others in order to understand how they perform in and contribute to various group environments. It further supports students in taking ownership of their own career path. The module includes support for completing the Changemaker Silver Employability Award.
      • Module code: LEI2028
        Status: Compulsory
        The purpose of this module is to facilitate student?s understanding of current and future tourist typologies and will explore the nature of the tourist in a range of contexts, markets and locations. This will include the many variables that impact the tourism decision making process and subsequent provision for tourists, including key determinants such as behaviours, technology, demographics and socio-cultural, economic and political factors.
      • Module code: LEI2032
        Status: Compulsory
        This module introduces students to the core tenets of equality, diversity, inclusion and wellbeing as they relate to events, tourism and hospitality. Students will appreciate the ethical and practical implications of implementing EDI initiatives and will learn how to protect and support their own wellbeing and that of others.
      • Module code: LEI2034
        Status: Compulsory
        Resort and spa-based leisure is a key component in the tourism industry at a regional, national and international level. Students will have the opportunity to explore the diverse range of resort developments such as mixed use and 'life-style' resorts, all-inclusive destinations, casinos, mega-resort developments, adventure, eco and luxury branded developments.
      • Module code: LEI3003
        Status: Designate
        This module provides the opportunity for students to explore and analyse the process of new product development and innovation in the tourism industry against a backdrop of pertinent, contemporary travel and tourism issues and concerns. Overall, the module aims to equip students with an approach to tourism management that recognises the value of innovation and creativity and acknowledges the sources and role of change in a dynamic tourism environment.
      • Module code: LEI3014
        Status: Compulsory
        This module provides a framework for analysis of the strategic nature and dynamics of tourist destinations and the challenges facing destination managers responsible for the planning, management and marketing of tourism destinations. The module seeks to demonstrate the opportunities for hosts, visitors and other tourism stakeholders to achieve their agendas and maximise their benefits in a balanced way without compromising the future. The module has a broad strategic management and international focus and is designed to provide students with a subject specialism in the field of destination management.
      • Module code: LEI3025
        Status: Designate
        This module explores methods, strategies and practices that contribute to the delivery, leadership and management of high quality service experiences. The module emphasizes the relationship between the service provider and the consumer through the consideration of how value is created; how information is transmitted; how services are made tangible; how the service experience is managed, and how relationships are maintained, in cross-cultural contexts.
      • Module code: LEI3026
        Status: Designate
        This module examines the concept of mega-events, and their global use as a catalyst for urban regeneration, social, cultural and economic development of host cities / nations. It seeks to equip students with a critical appreciation of how legacies can be achieved through effective management of event impacts and regeneration.
      • Module code: LEI3028
        Status: Compulsory
        This module supports students in developing their own personal brand to facilitate their successful engagement with recruitment practices in the events, tourism and hospitality sectors. It provides opportunities to reflect on own experience, skill set and participation in mock recruitment processes, to build confidence and support the transition from university into the world of work.
      • Module code: LEI3029
        Status: Compulsory
        The purpose of this module is to develop the students ability to formulate, implement, and manage a successful, local client-based project within a relevant industry sector, providing vocational currency and enhancing changemaker and employability skills. The module also provides students with the opportunity to deepen their knowledge of the broader issues affecting that industry sector at regional level or beyond.
      • Module code: LEI3034
        Status: Designate
        This module explores the relationship between urban heritage and tourism and their role in urban regeneration processes. Students will explore the development of `tourist-historic cities? and the wider role urban culture and heritage play for society through the lenses of urban regeneration, intangible heritage and heritage tourism, arts and museums.
      • Module code: LEI4002
        Status: Compulsory
        This module enables students to independently carry out an investigation of a current 'industry' or 'sector' issue relevant to their degree and their professional development. The students will make use of relevant academic concepts to structure their investigation and then collect and analyse a sample of secondary data.
  • A typical offer for International Tourism Management would be:

    • BCC at A Level or
    • DMM at BTEC/Cambridge Technical or
    • Pass (C and above) at T Level.

    We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.

    Integrated Foundation Year Entry Requirements

    A typical offer for the Integrated Foundation Year would be:

    • DEE at A level or
    • MPP at BTEC/Cambridge Technical or
    • Pass (D or E) at T Level.

    We welcome applications from students with a mix of A levels and BTEC/Cambridge Technical qualifications.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
      for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

  • 2024/25 Tuition Fees

    Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,540 per 20 credit module
    • UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
    • International Full Time: £15,200
    • International Integrated Foundation Year: £15,200 for the foundation year; thereafter standard fees apply
    • Optional Work Placement Year: £1,100

    For information on the scholarships available to you, please see our scholarships page.

    For more information about possible funding options, please visit our Fees and Funding pages.

    Additional costs

    The study trip to a European destination is optional and the cost should not exceed £500 for flights and accommodation. You will need to allow £100 for your expenses.

    2023/24 Tuition Fees

    Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,540 per 20 credit module
    • UK Integrated Foundation Year: £9,250 for the foundation year; thereafter standard fees apply
    • International Full Time: £14,750
    • International Integrated Foundation Year: £14,750 for the foundation year; thereafter standard fees apply
    • Optional Work Placement Year: £1,100
  • Our International Tourism Management course is accredited by the Tourism Management Institute (TMI), the leading professional body for tourism management in the UK.

    Tourism Management Institute blue and white logo

  • At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

    If you join our full-time BA International Tourism Management degree at Northampton, you will receive a laptop when your course begins*. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

    Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

    To check out the full list of perks, visit our Student Perks page or dedicated International Perks page.

    *UK fee payers only (see Terms and Conditions for further details).

  • The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

    If you have non-standard qualifications or do not quite meet the admissions requirements for Events Management we can offer you a fantastic opportunity to study a four year Events Management programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

    Our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

    Please see our Integrated Foundation Year page for more details.

  • How will I learn?

    You can expect taught study for the International Tourism Management course to be a combination of lectures, seminars and workshops, usually totalling 12 hours per week. We recommend that you spend 24 hours per week in self-directed study time.

    What is the schedule like for this course?

    This course can be studied full-time over three years or over four years with an optional work placement year or Foundation Year. We also offer a flexible part-time study option.

    How will I be assessed?

    A variety of individual and group-based assessments are used in this course including written reports, client briefs, presentation, portfolio and examinations.

    Will I go on study trips?*

    In previous years students have participated in at least one optional study trip to a European destination. The cost of optional trips would not normally exceed £500 for flights and accommodation. You will need to allow approximately an additional £100 for your expenses.

    The International Tourism Management teaching team also aims to provide a regional or national study trip annually to a tourism attraction or similar destination. In some cases you will be required to contribute to the cost of entry; this would normally not exceed £50.00.

    *Future study trips are dependent on Government and local travel guides

    Are there any special features on this course?
    • Our course has been accredited by the Tourism Management Institute and the Tourism Society, the professional bodies for tourism management in the UK
    • The Faculty of Business and Law has excellent links, such as those with the Tourism Management Institute, Tourism Concern, the National Parks Authority and English Heritage
    • You can obtain student membership of the Tourism Management Institute and The Tourism Society, as part of this course. As a student member of these industry professional bodies you will be eligible to work towards a full professional membership.


Placeholder image for Ivna Reic, Head of Events, Tourism & Hospitality
Ivna Reic

Head of Events, Tourism & Hospitality

Faculty of Business and Law


Careers and Employability

Studying International Tourism Management at university creates a world of opportunities in attraction and destination management, marketing, tourism consultancy, conferencing, event management, tour operations and retail travel.

Many of those who have graduated from the University with a International Tourism Management degree have gone on to work for airlines, tour operators, visitor attractions, conference organisers and business travel both in the UK and abroad.

Master’s Opportunities

On completion of your BA International Tourism Management degree, you will have the opportunity to continue your studies by undertaking one of our industry relevant master’s degrees:


As a BA International Tourism Management degree student, you will have access to the University of Northampton’s on-campus facilities, services, and study areas.

Learning Hub

The Learning Hub is at the heart of the campus and home to the student information desk.


Senate Building

The main reception for the University and additional teaching spaces.