Staff Profile

  • Sarah has completed a PhD at the University of Hull in Marketing in summer 2017 and a MSc from the University of Surrey in 2012. After PhD, Sarah has been actively teaching students and is passionate about teaching students innovatively using various technological tools to promote learning and engagement.

    Professionally, Sarah is an ad-hoc reviewer for some international journals and working on a few research projects in collaboration with some colleagues from across the UK. Prior to joining the University of Northampton, Sarah worked for 6 years in one of the public universities in Malaysia and gained so much knowledge from peers. Sarah has also attended several international conferences to present research papers.

    Sarah’s hobbies include writing, cleaning, walking and cooking. Sarah loves to try different recipes and write them up in a cooking book if it becomes successful. Sarah loves playing chess and was a junior chess champion of the district and the 10th best player in the state, and has been actively participating in some chess competitions throughout Sarah’s career.

  • Sarah teaches various modules across BA (Hons) International Tourism Management and MA International Hotel Management programmes. Sarah is the module leader for LEIM037 International Hotel Management and LEIM040 Transforming Organisational Cultures in the Hotel Industry. Sarah also supervises undergraduate and postgraduate students for their research projects and dissertation.

    • Innovation in services
    • Co-creation and co-destruction in services
    • Customer engagement and experience
    • Marketing analytics (maximise profitability)
    • Servicescape for event management
    • Service innovation (technology, networking, agility, servicescape)
    • Digital marketing (social media, CRM)
    • Green practices in services (event, hotel, tourism)
  • Jump to: 2017


    This list was generated from NECTAR on Sat Feb 24 22:01:02 2024 GMT.
    • Thangadurai, S (2018), ‘Product, absorptive capability and technological capability: A review on dimensions of innovative capability’, Proceeding of 3rd International Conference on Business Management 2018, Vouk Hotel, Penang, 7-8 October. 
    • Thangadurai, S. (2017). The impact of price fairness and service value on hotel price satisfaction and customer satisfaction, International Journal of Current Research, 9(2), 46422-46430.
    • Working papers:
    • Thangadurai, S., Akamavi, R. K., and Harris, L. C. (R1). Co-destruction: The dark side of customer value co-creation in service consumption.
    • Thangadurai, S and Akamavi, R. K. Is psychological ownership a double-edged sword? A systematic review.
    • Akamavi, R. K and Thangadurai, S. Is co-creation saturated? A systematic literature review.