Ivna Reic is an early career academic, having been teaching events in UK higher education since early 2009. She is currently Senior Lecturer in Events Management at the University of Northampton Business School where she teaches on the BA Events Management programme. Before moving to Northampton, Ivna was Course Leader for the BA Events Management programmes at London Metropolitan University, where she also taught on postgraduate programmes related to events management and events marketing. After 5 years of working in events and advertising, Ivna completed her Master’s degree in Events Marketing Management and is now preparing to start her doctoral studies. Her academic interests include events marketing and consumer psychology, corporate events, as well as (to a lesser extent, perhaps) exploring the application of general management theories within the area of events management, most notably theories relating to stakeholder management and sustainability. In January 2014 Ivna was awarded Fellowship of the UK Higher Education Academy and in May 2014 she received the student-led teaching award from the University of Northampton Students’ Union. Ivna remains particularly committed to ensuring the next generation of event managers educated at Northampton Business School (NBS) gain not only the relevant academic skills, but also personal and professional skills that will take them through their career and enable them to become genuine lifelong learners.