This course has been designed to contribute towards achieving the following United Nations Sustainable Development Goal: SDG15 of Life on Land.
The International Tourism and Hospitality programme is designed to provide you with the strategic and operational expertise that you will need to successfully manage tourism and hospitality businesses in an international context. The programme incorporates an extensive range of management concepts related to tourism and hospitality, including consumer behaviour, strategic and project planning, people development and leadership, sustainability as well as operational and tactical responses to common business problems.
The overall aim is to produce qualified, enthusiastic, and forward-thinking graduates. You will develop sound academic and practical experience of management in the tourism and hospitality industries to enable you to exceed the expectations of employers.
The International Tourism and Hospitality programme is designed to provide you with the strategic and operational expertise that you will need to successfully manage tourism and hospitality businesses in an international context. The programme incorporates an extensive range of management concepts related to tourism and hospitality, including consumer behaviour, strategic and project planning, people development and leadership, sustainability as well as operational and tactical responses to common business problems.
The overall aim is to produce qualified, enthusiastic, and forward-thinking graduates. You will develop sound academic and practical experience of management in the tourism and hospitality industries to enable you to exceed the expectations of employers.
What you will learn
You will have the opportunity to study innovative modules such as the Tourism & Hospitality Business Consultancy where you apply theory to a live project and put your project management skills to practice, gaining valuable experience that will enhance your job prospects. The International Destination Management module allows you to analyse destinations in a variety of contexts (urban, rural, attraction, resort, regional, national and international) whilst incorporating industry best practice guidelines.
Studying the Innovation in Tourism module will give you the chance to analyse the process of new product development and developments in the tourism industry through examining niche tourism products such as ecotourism, dark tourism, adventure tourism and cultural tourism. You will develop your academic and employability prospects through the Achieve Your Potential module, where you are encouraged to reflect and work on how you can develop your personal brand and skills to achieve your future career and academic goals.
You will be introduced to the theory and practice of training and management in the Leading and Developing Tourism & Hospitality Teams module, and the Consumer Behaviour module will explore factors affecting tourist buying behaviour with a focus on cultural and social influences as well as the influence of reference groups. Finally, the Research Project module enables students to independently carry out an investigation of a current ‘industry’ or ‘sector’ issue related to their degree and their professional development by carrying out relevant research.
Engage with our Industry Partnership Group
Our Industry Partnership Group is made up of local, national and international tourism, hospitality and events management organisations, such as Marriott International, the Canal and River Trust, Whittlebury Hall and Markshall Estate.
Our industry partners contribute to the programme through live case studies, guest lectures, and sharing their specialist knowledge as well as offering work experience opportunities and research projects. Industry Partners are also involved in contributing to our bespoke Changemaker week programmes with mock assessment centres, panel discussions, workshops and research presentations.
Our partners are core to how the programme develops, and they contribute to course and module development by being critical friends and enabling us to make the courses as up to date and relevant as possible, leading to our students being industry-ready when they graduate.
List of modules