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Research Profile

  • Marcella is Senior Lecturer in Tourism Management​

  • Marcella’s specialist teaching areas include: 

    • 21st Century Tourism Visitor Attractions Management Risk, 
    • Crisis and Post-Conflict Management in Tourism​
  • ​Marcella’s main reasearch interests include: 

    • Tourism Destination Image & Regional Place Branding 
    • Risk, Crisis and Post-conflict Management & Communication in Tourism 
    • Tourism representation – postcolonial critique and critical marketing 
    • Textual methodologies – Content and Discourse analyses & Tourism in developing nations – Agro tourism
    • Gender and Tourism
    • Participatory Action Research
    • Community tourism and Poverty Alleviation ​
  • For publications, projects, datasets, research interests and activities, view Marcella Daye’s research profile on Pure, the University of Northampton’s Research Explorer.