Photo of Dr. Marcella Daye

Dr. Marcella Daye

  • Job title: Senior Lecturer in Tourism Management
  • Department: Events, Tourism & Hospitality

General information

Marcella is Senior Lecturer in Tourism Management​


Marcella's specialist teaching areas include: 

  • 21st Century Tourism Visitor Attractions Management Risk, 
  • Crisis and Post-Conflict Management in Tourism​


​Marcella's main reasearch interests include: 

  • Tourism Destination Image & Regional Place Branding 
  • Risk, Crisis and Post-conflict Management & Communication in Tourism 
  • Tourism representation - postcolonial critique and critical marketing 
  • Textual methodologies – Content and Discourse analyses & Tourism in developing nations - Agro tourism
  • Gender and Tourism
  • Participatory Action Research
  • Community tourism and Poverty Alleviation ​


Jump to: 2017 | 2014


  1. Daye, M. and Gill, K. (2017) Social enterprise evaluation: implications for tourism development. In: Sheldon, P. J. and Daniele, R. (eds.) Social Entrepreneurship and Tourism: Philosophy and Practice. Switzerland: Springer. pp. 173-192.


  1. Taylor, E., Daye, M., Kneafsey, M. and Barrett, H. (2014) Exploring cultural connectedness in the sustainability of rural community tourism development in Jamaica. PASOS. Revista de Turismo y Patrimonio Cultural [Journal of Tourism and Cultural Heritage]. 12(3), pp. 525-538. 1695-7121.
  2. Daye, M. (2014) F1 and city destination branding: a case study of Abu Dhabi. Invited Presentation presented to: 5th International Conference on Destination Branding and Marketing, Macau, SAR, China, 03-05 December 2014.
  3. Daye, M. (2014) Framing tourist risk in UK press accounts of Hurricane Ivan. Place Branding and Public Diplomacy. 10(3), pp. 186-198. 1751-8040.
This list was generated from NECTAR on Thu Aug 16 06:05:11 2018 BST.

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