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Events Management BA (Hons)

Key Facts

  • UCAS Code:

    3 years: N820
    Foundation: N822

  • Level:

    Undergraduate

  • Duration:

    Full Time: 3 Years
    Full Time with Foundation: 4 years
    Part Time: 4 - 6 years

  • Starting:

    September

  • Fees UK:

    Full Time: £9,250
    Part Time: £1,465
    Integrated Foundation Year: £6,780

  • Fees International:

    Full Time: £13,000
    Integrated Foundation Year: £13,000

  • Location:

    Waterside

Get in touch


For questions regarding study and admissions please contact us:

UK/EU Students enquiries

study@northampton.ac.uk
0300 303 2772

International Students enquiries

international@northampton.ac.uk
+44 (0)1604 894503

TEF Gold. Teaching Excellence Framework.

Overview


This Events Management undergraduate course offers a practical approach to the successful management of a wide range of events. Experiences are at the heart of this degree so you will get to plan and deliver an event every year. There are numerous opportunities throughout the course for you to engage in work placements, project work and to network with successful events businesses. Our links with industry provide you with opportunities to gain valuable work experience alongside your studies.

 

Updated 25/11/2020

Highlights


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Course Content


  • This programme offers a practical approach to the successful management of a wide range of events. Experiences are at the heart of this degree programme so you will plan and deliver an event every year. There are numerous opportunities to engage in work placements, project work and to network with successful events businesses. Throughout this course you will learn the principles and theoretical frameworks related to events management and how to apply this theory in practice. You will cover the following course themes: logistics and operations management, risk management, health and safety, strategy, finance, integrated marketing communications for events, project management, public relations, sustainability, economic and social impacts of events.

    With the current situation the nature of events changes every day, but the Events Management programme team are observing industry responses to the pandemic and feeding that into our teaching and learning. So the events you will be organising during your years of study might be different from what previous students have done before, but it will follow all of the industry and relevant government guidelines to make sure the events our students run are safe, whilst still contributing to a range of great causes in our local community.

      • Module code: LEI1005
        Status: Compulsory
        The purpose of this module is to deliver the necessary theory and practice of event operations management; delivered through scenarios case studies and practice-based learning to provide the skills necessary to produce clear and accurate event operational plans resulting in the delivery of an event.
      • Module code: LEI1006
        Status: Compulsory
        The purpose of this module is to provide students with the opportunity to explore and investigate different sectors of the events industry. Focus is placed on distinguishing between public private and voluntary sectors as well as appreciating the range of stakeholders connected to events anad the impacts they experience.
      • Module code: LEI1024
        Status: Compulsory
        The purpose of this module is to provide students with the ability to create and utilise basic financial information linked to operations budgeting planning and cost control in events tourism and hospitality. This information can then be developed to make contextualised decisions linked to the success of the service related business or event.
      • Module code: LEI1026
        Status: Compulsory
        This module explores the dynamics and characteristics of innovation in tourism hospitality and events industries and explains the evolution of business models and frameworks. Students will study the internal and external drivers of innovation in the ever-changing markets of events tourism and hospitality and focus on how and why businesses change their operations products and services in order to gain competitive advantage.
      • Module code: LEI1027
        Status: Compulsory
        The purpose of this module is to provide students with a support orientated forum in which to develop skills knowledge and understanding of the demands of university study and employer expectations of graduates. Module content will help to develop the transferrable skills attributes and attitudes required to succeed both as an individual and in a team based environment. A key aspect of the module is to allow students the opportunity for self reflection and self assessment.
      • Module code: MKT1002
        Status: Compulsory
        The purpose of this module is to provide students with an opportunity to explore current and emerging practices in marketing communications across a range of industries and sectors.
      • Module code: HRM2048
        Status: Designate
        The purpose of this module is to enable students to review their own employability skills in up to two relevant work contexts. Students will identify and evaluate different approaches to management and leadership making appropriate recommendations for improvements.
      • Module code: HRM2049
        Status: Compulsory
        This module is designed to enable students to develop a knowledge and understanding of the labour market and professional standards relevant to their chosen career pathway. Students will identify their development needs and the module will support them in the development of transferrable and subject specific skills relevant to their graduate career path. Students will evaluate and reflect upon their understanding of behaviours and practices appropriate to working within complex organisational structures and cultures and analyse current key issues within their professional field. The module will enable students to gain an understanding of current approaches to graduate recruitment and to develop a range of knowledge and skills required to engage successfully with these recruitment processes.
      • Module code: LEI2001
        Status: Designate
        The purpose of this module is to provide students with knowledge and understanding of the developmental operational strategic marketing and micro/macro variables which influence national and international visitor attraction management. The module will allow students to explore these concepts through case studies scenarios industry best practice guidance and on-site learning activities at actual attractions. Content allows learners to consider visitor attractions from multi-faceted consumer and industry perspectives.
      • Module code: LEI2006
        Status: Compulsory
        The purpose of this module is to develop student awareness of the need for effective risk identification and management. This module runs in tandem with LEI2007 allowing students to evaluate risk in a live events context. Utilising a variety of industry case studies students will also consider a range of risk management challenges and strategies across a variety of venues and event settings.
      • Module code: LEI2007
        Status: Compulsory
        The focus for this module is the design and feasibility of an event. This module provides the opportunity for students to complete a feasibility study for their own event concept. The event is then designed project managed and implemented. An analysis and evaluation of stakeholder feedback is then conducted.
      • Module code: LEI2023
        Status: Compulsory
        The purpose of this module is to provide students with the opportunity to apply theoretical concepts to real world environemnts via assessing a range of contemporary themes and challenges currently impacting on the events tourism and hospitality industries. Students will consider the transient nature of the service sector and select areas of interest for further investigation and analysis.
      • Module code: LEI2024
        Status: Compulsory
        This module provides students with the opportunity to explore the application of marketing and communications theory to the successful management of entities within the events industry. Students will have the opportunity to explore real-life cases and appreciate the impact of a range of marketing communications strategies and techniques on businesses.
      • Module code: LEI3009
        Status: Designate
        Students will take on an event from a live client brief; in which they have to produce a feasibility study and present this to their client. Once the event has been agreed by the clinet the students will plan project manage and deliver the event to a professional standard.
      • Module code: LEI3012
        Status: Designate
        The purpose of this module is to provide students with a critical understanding of event impacts and legacies so that the practioners of the future are equipped to strategically plan and manage events in line with the principles of sustainability.
      • Module code: LEI3014
        Status: Designate
        This module provides a framework for analysis of the strategic nature and dynamics of tourist destinations and the challenges facing destination managers responsible for the planning management and marketing of tourism destinations. The module seeks to demonstrate the opportunities for hosts visitors and other tourism stakeholders to achieve their agendas and maximise their benefits in a balanced way without compromising the future. The module has a broad strategic management and international focus and is designed to provide students with a subject specialism in the field of destination management.
      • Module code: LEI3022
        Status: Designate
        This module enables students to independently design and implement an integrated marketing communications campaign for their chosen event. The module offers the opportunity to develop an extensive range of skills relating to employability including planning reasoning strategic thinking and prioritizing as well as creativity.
      • Module code: LEI3023
        Status: Designate
        This module examines the concept of mega-events and their global use as a catalyst for urban regeneration social cultural and economic development of host cities / nations. It seeks to equip students with a critical appreciation of how legacies can be achieved through effective management of event impacts and regeneration.
      • Module code: LEI3025
        Status: Designate
        This module explores methods strategies and practices that contribute to the delivery leadership and management of high quality service experiences. The module emphasizes the relationship between the service provider and the consumer through the consideration of how value is created; how information is transmitted; how services are made tangible; how the service experience is managed and how relationships are maintained in cross-cultural contexts.
      • Module code: LEI4001
        Status: Designate
        A dissertation is the culmination of most programmes of undergraduate study providing students with the opportunity to design and conduct an independent piece of research. Students select a topic of interest and develop this into a researchable idea.
      • Module code: LEI4002
        Status: Designate
        This module enables students to independently carry out an investigation of a current 'industry' or 'sector' issue relevant to their degree and their professional development. The students will make use of relevant academic concepts to structure their investigation and then collect and analyse a sample of secondary data.
  • Our Events Management Single Honours and Joint Honours courses are a member of The Association for Events Management Education (AEME). AEME was established in 2004, with the aim to advance events education within the UK and overseas.

  • You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

  • How will I learn?

    The course uses the active blended learning approach to teaching and learning and weekly sessions are delivered in workshop format, usually for 12 hours per week. Some of your studying will be completed online, enabling you to complete some of the work at a time that is most convenient for you. You will have a supportive network around you including your course leader and personal tutor. We recommend that you spend 30 hours per week in self-directed study time.

    How will I be assessed?

    A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, and videos.

    Will I go on any study trips?*

    In previous years Events Management students have participated in an optional study trip to London and an optional study trip to a European destination. The cost of the optional trip to London should not exceed £85 for travel, tours and accommodation, whilst the cost of the optional trip to Europe should not normally exceed £500 for flights and accommodation. You will need to allow an additional £100 for your expenses.

    We also aim to provide a regional or national study trip annually to a venue or event. In some cases you will be required to contribute to the cost of entry; this would normally not exceed £50.

    *Future study trips are dependent on Government and local travel guides related to Covid-19.

    Are there any special features on this course?

    • Many students choose to undertake work placements of around 4-5 months’ duration in the summer break or work on internships a couple of days each week. In between stage one and two you can complete a module which provides you with academic credit for this summer work experience.
    • We are building a student community and encouraging cross-year collaboration. Many first and second year students will volunteer to work at events that are hosted and fully organised by our final year students. We also have a Facebook page for current students and alumni.
    • We invite industry professionals to provide you with their insight and experience as guest speakers, as well as involving them in live-client projects and allowing you to present your event ideas to external clients.
  • Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    Integrated Foundation Year Entry Requirements

    The standard entry requirements for the Integrated Foundation Year are DEE at A level or MPP at BTEC.

    For more information on how to make an application please visit our How to Apply pages for Home and EU, and International students.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

    For information regarding English language requirements at the University, please see our IELTS page.

     

  • The Integrated Foundation Year (IFY) offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

    If you have non-standard qualifications or do not quite meet the admissions requirements for Events Management we can offer you a fantastic opportunity to study a four year Events Management programme which includes a Integrated Foundation Year. The Integrated Foundation Year will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

    Featuring a reduced tuition fee in the first year, our four-year courses will enable you to successfully follow the degree pathway of your choice while gaining essential study skills. The foundation year of your chosen degree will be studied on a full-time basis and is aimed at supporting the transition to higher education. Years two, three and four are then studied as a standard degree programme.

    Please see our Integrated Foundation Year page for more details.

  • 21/22 Tuition Fees

    Fees quoted relate to study in the Academic Year 21/22 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,465 per 20 credit module
    • UK Integrated Foundation Year: £6,780 for the foundation year; thereafter standard fees apply
    • International Full Time: £13,000
    • International Integrated Foundation Year: £13,000 for the foundation year; thereafter standard fees apply

    For information on the scholarships available to you, please see our scholarships page.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2021. Should this change, applicants and students will be contacted by the university with details of the costs.

    20/21 Tuition Fees

    Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

    • UK/EU Full Time: £9,250
    • UK/EU Part Time: £1,450 per 20 credit module
    • UK/EU Integrated Foundation Year: £6,750 for the foundation year; thereafter standard fees apply
    • International Full Time: £12,900
    • International Integrated Foundation Year: £12,900 for the foundation year; thereafter standard fees apply
    • Optional Placement Year: £1,000
    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

  • At the University of Northampton, everything we do, from funded trips to paid internships, is to give you everything you need to make a difference when you leave.

    If you join this full time degree at Northampton you will receive a laptop when your course begins. The laptops are built to a bespoke custom specification ideal for use in the seminar room, collaborative group work or studying at home.

    Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

    To check out the full list of perks visit our Student Perks page.

  • Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

    International Special Events Management MSc 

    International Tourism Development MA

    International Hotel Management MA

  • Daniel’s Story

    Events Management student Daniel Gardner was halfway through his course and already had a CV to be proud of:

    “My course has allowed me to gain experience in my required field, and gain contacts in the industry. I have done internships and volunteering work for music events such as Northampton Music Festival and Oxjam and also did a placement year in industry.”

    Find out more about Dan’s experience of studying with us.

    UON Events Management Graduate Daniel

    Atlanta’s Story

    Atlanta Lloyd has topped off a year’s industry placement by organising an event fit for a future king.

    “It was the perfect event to finish my placement with,” said Atlanta. “Having a royal visitor was an extra challenge for me. It meant I had to plan every minute of the event and spent time working with the Palace’s close protection team to make sure everything would go smoothly.”

    Find out more about Atlanta’s planning for Prince William.

    Photo of graduate Atlanta Lloyd.

    Hema’s Story

    Graduate Hema Patel is reaping the benefits of her time at the University of Northampton after launching a successful comedy club in the town.

    A winning combination of theory and practical experience on the Events Management course gave her the perfect grounding to forge a career in the industry, which now sees her run monthly comedy nights at The Ark – Northampton’s first and only floating restaurant and entertainment venue.

    Find out how studying Events Management prepared Hema for her Comedy Club success.

    Picture of Events Management Graduate Hema

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Careers and Employability


A wide range of opportunities are available to graduates within this growing sector. Event Managers are employed across many sectors of the economy including film, music and entertainment, exhibitions, conferences, networking and social events, events agencies, PR, sports events, tourism, charities and the public sector.

Some of our recent graduates have taken up roles at Silverstone, the De Vere Hotel Group, Communique Promotions and the Ricoh Arena.