Business Entrepreneurship (Top-up) BA (Hons)
Being in business has never been so exciting and rewarding; entrepreneurs have the ability to work across a variety of business disciplines, whether specialising in industries, consulting in Small and Medium Enterprises (SMEs) or setting up in business yourself.
Businesses are having to adapt continuously in the current dynamic business environment, and businesses need entrepreneurial mindsets at their heart to negotiate the highs and lows of industry. Never before have so many organisations needed individuals who have this skillset, who have the ability to be creative, think differently and approach potential problems with fresh ideas and vision.
Our Business Entrepreneurship course looks at how to develop businesses from a practical perspective. You are actively encouraged to develop an entrepreneurial spirit and attitude throughout your degree.
This course allows students with a higher education Diploma (or equivalent level 5 qualification) in business-related subjects to top-up their qualifications to receive a full degree award through this one year course in entrepreneurship.
It is designed for the entrepreneur of the future, and aims to prepare you for a career operating in ever-changing global markets. In addition to exploring current thinking in entrepreneurship, innovation, marketing and business development, the course encourages you to develop an interest in starting and managing your own ventures.
If you are interested in learning more about consultancy or want to eventually progress onto postgraduate study, then this course is the one for you.
New York Study Tour
As a business entrepreneurship student you will have the opportunity to join the annual New York Study Tour. Here you will network with a variety of New York businesses both SME and large organisations and get a behind-the-scenes experience with business and marketing professionals. Previous visits have included CNN, a film production company, a branding company and a start-up food delivery company.
The cost for the 2017 trip will be £915 per student which includes flights, accommodation, breakfast, guided study tours, travel insurance and a trip hoody.
Waterside Campus
Waterside is our purpose-built campus, designed to provide you with the learning experience and opportunities you expect from a modern university.
We know our staff and students want the very best, and that’s what Waterside will provide. It is the embodiment of our mission to transform lives and inspire change.
We’ve designed Waterside to put you first – it is flexible to the changing needs of our students but also makes the most of our fantastic staff. A University that teaches in a way that mirrors the skills you will need when you graduate, a place that provides everything you will need to live and learn, and that will provide a home-from-home as you enjoy one of the best and most fulfilling experiences of your life.
Our new campus opens its doors in September 2018 and while Waterside will be home to most of our teaching, we’ll also be making use of the excellent facilities around the town. We’ll also be retaining some facilities at our current campuses (Park and Avenue) on a temporary basis for the initial period. These will mostly be used to offer off-campus accommodation options to make sure we have a great range of rooms to suit everyone.
Find out more about our new campus at Hello Waterside or come and visit the new campus on an Open Day.
More about our campuses »Course content
Learning is built around an entrepreneurial stream that runs throughout the course. This explores key learning in business start-ups, business growth and development, and entrepreneurial skills.
You will develop the skills, attitudes and visions to help you to thrive as an entrepreneur in an ever-changing global market. You will work across a range of traditional business methods, alongside the visions of future business in order to succeed – innovation is central to this degree.
You will also develop a good grounding in business management, building competences in management functions such as marketing and strategy. You will also learn about the theory and the practice of operating in the modern business environment and obtain the skills required to work in the industry of your choice.
This degree offers you a wide range of opportunities. As well as guest speakers, industry experts and experienced staff, you will have the opportunity to engage in real projects where you will gain your own work experience.
Typical modules
Entrepreneurial Marketing
How does marketing differ when it takes place in a small business? This module explores the options and strategies that SMEs can take to make sure they take full advantage of the tools and techniques available to maximise their marketing ‘buck’!
Entrepreneurial Strategy
From start-up strategies to growth and exit strategies, this module considers how SMEs can plan their growth to ensure they fully exploit market potential and windows of opportunity. Entrepreneurial Strategy uses a variety of models and techniques designed for SMEs to enable them to negotiate the changing business environment.
Digital Marketing
Marketing now has more wonderful new tools than ever before, but has it improved communication with the customer? Constant innovation in digital technologies and the ways in which we interact with them has continued to advance since the personal computer became affordable. The two biggest changes more recently have been social and mobile. Social media has already revolutionised marketing and even mobile marketing has become mainstream. You will review digital technologies, how marketing can use these technologies and evaluate how effectively marketers are using these new technologies in reality.
Course modules (17/18)
stage3
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Opportunity, Innovation and Entrepreneurship (20 credits)
- Module code: MKT3026
- Core module Y
-
Entrepreneurial Marketing (20 credits)
- Module code: MKT3025
- Core module Y
-
Entrepreneurial Strategy (20 credits)
- Module code: MKT3031
- Core module Y
-
The Entrepreneur Project (20 credits)
- Module code: MKT4007
- Core module Y
-
Global Marketing (20 credits)
- Module code: MKT3040
- Core module N
-
Business Communication (ESL) (20 credits)
- Module code: LEI3006
- Core module N
-
Digital Marketing (20 credits)
- Module code: MKT3039
- Core module N
-
Corporate Social Responsibility (20 credits)
- Module code: BUS3001
- Core module N
-
Accounting and Finance for Managers (20 credits)
- Module code: ACC3015
- Core module N
Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.
Assessments
A variety of individual and group-based assessments are used in this course including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.
Careers
Career Opportunities
Our Business Entrepreneurship course provides a range of wide and varied career opportunities for graduates including:
- Self-employment
- Consultancy roles
- Management roles
- SME specialist roles
Through the in-depth coverage of accounting, marketing and business operations, you will develop a solid foundation for a career in general management of SMEs.
How to apply
For application information please see our how to apply page.
Entry requirements
As a one year intensive course, the Business Entrepreneurship Top-up has been designed with you in mind. As a conversion course, the required entry level is an HND/Diploma level qualification or equivalent in Business, Commerce, Marketing, Economics, International Development, or a similar business-related subject, then successful completion of the course will upgrade your qualification to a full honours degree.
Fees and funding
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
Full Time: | £9,000 |
---|---|
Part Time: | £1,350 per 20 credit module |
International: | £12,200 |
Additional costs
There are no additional costs for this course for students beginning their studies in September 2018. Should this change, applicants and students will be contacted by the University with details of the costs.