Advertising (Joint Honours) BA/BSc (Hons)

• Overview

  This programme captures the spirit of advertising in traditional and digital forms, examining the increasingly important and dynamic role that marketing communications plays within an organisation. In the world of branded content and consumer power, we recognise the role of advertising is constantly changing, due technological advances.

  This course takes a practical position on the application of advertising, with a heavy emphasis on experiences, such as the planning and execution of real projects.

  We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies and if you haven’t secured full-time employment 12 months after graduating* we will secure a three – six month paid internship for you, or support you into postgraduate study.

  *with a 2:2 degree classification or higher

  Course

  Highlights

  • Numerous opportunities for work experience.
  • A student community encouraging cross-year collaboration using social media.
  • Input from industry professionals.
  • Guaranteed paid internship with the Northampton Employment Promise.

  HP Laptop and software included with this course.

  Open Days

  
• Course Details

  Communication today is much more of a two-way or even three-way process and organisations must stimulate and respond to their customers instead of just persuading them to buy their brand. This course takes a practical position on the application of advertising, with a heavy emphasis on experiences – such as the planning and execution of real projects.

  We provide you with opportunities to visit companies locally and in the USA allowing you to meet professionals working in the sector.

  Advertising as a joint honours subject is most commonly taken with Marketing or Multimedia Journalism although many other combinations are available.

  Methods of Learning

  If you are taking this Joint Honours course you can expect taught study to be a combination of lectures, seminars and workshops and usually six hours per week. We recommend that you spend 12 hours per week in self-directed study time.

  Assessments

  A variety of individual and group-based assessments are used including reports, presentations, posters, e-portfolios, projects, client briefs, multiple-choice tests and examinations.

  Read more

  Additional

  Information

  Optional Work Placement Year

  You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

• Careers and Events
  • The Northampton Employment Promise.

    *We promise to secure paid experience for you, if you need it.

    We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

    We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

    
  • Open Days

    See for yourself

    Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

    Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying at The University of Northampton.

    To find out more about the day, please feel free to have a look at our Open Day Guide.

    
  • Careers

    Career Opportunities

    Studying this course will prepare you for a career in advertising, PR, media, marketing services, promotions and online advertising, depending on your specialism. This course will help you to become an effective and creative communicator, something which is highly valued within all areas of marketing communications, especially in the promotion industry. Marketing communicators are also highly sought after by organisations in the public, not-for-profit and voluntary sectors

    
• Requirements

  Standard entry requirements apply. A typical offer would be BCC at A Level or DMM at BTEC.

  English Language Requirements

  All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level

  For information regarding English language requirements at the University, please see our IELTS page.

   

  Contacts

  Course enquiries
  study@northampton.ac.uk

  Application status enquiries
  admissions2019@northampton.ac.uk

  Current student enquiries
  SID@northampton.ac.uk

  International student enquiries
  international@northampton.ac.uk

  Enquire online
  Online enquiry form

  Applying for 2019
  Facebook Applicant Group

  Office hours:
  Mon – Thu: 9am – 5pm
  Fri: 9am – 4.30pm

  Phone Call

  0300 303 2772

  +44 (0)1604 892134

  +44 (0)1604 892546

• Course Content
  • Stage 1
  • Stage 2
  • Stage 3

  In the first stage of this course, you will examine a broad range of marketing communication topics such as advertising, interactive marketing and sales promotion. You will learn how these communication tools work in influencing consumer behaviour and how they can be brought together to create an integrated campaign that builds strong brands and boosts engagement. You will also plan and deliver your first live project.

  • Introduction to Marketing Communications (20 Credits) Credits)
    Module code: MKT1002

    Core Module Y
  • Foundations of Advertising Media (20 Credits) Credits)
    Module code: MKT1018

    Core Module Y
  • Understanding Consumers (20 Credits) Credits)
    Module code: MKT1030

    Core Module Y

  At stage two you will develop the skills to plan and create communications campaigns for a range of different products and services from schools to soft drinks. You will acquire knowledge and understanding of the structure and functions of the advertising industry and develop professional skills needed to operate effectively within it. You will start to build your own e-portfolio of work.

  • Managing the Communication Process (40 Credits) Credits)
    Module code: MKT2036

    Core Module N
  • Professional Practice for the Creative Industries (20 Credits) Credits)
    Module code: MKT2020

    Core Module N
  • Public Relations Management and Practice (20 Credits) Credits)
    Module code: MKT2012

    Core Module N
  • e-Marketing (20 Credits) Credits)
    Module code: MKT2009

    Core Module N
  • The Placement Year Experience: Organisations in Context (40 Credits)
    Module code: HRM2053

    Core Module Y

  In the final stage you will have the opportunity to examine the impact that advertising and marketing communications have on society and globalisation. You may undertake an individual project which requires an in-depth study of a specific industry and also develop an understanding of certain aspects of consumer behaviour. Alternatively, you may find yourself pitching to a real client at agency offices in London.

  • Research Project (20 Credits) Credits)
    Module code: MKT4002

    Core Module N
  • Marketing Joint Dissertation (20 Credits) Credits)
    Module code: MKT4003

    Core Module N
  • Advertising Consultancy Project (40 Credits) Credits)
    Module code: MKT3036

    Core Module N
  • Issues in Advertising Practice (20 Credits) Credits)
    Module code: MKT3037

    Core Module N
  • Consumer Behaviour (20 Credits) Credits)
    Module code: MKT3007

    Core Module N

  Facilities &

  Special Features

  • there are numerous opportunities for work experience
  • many students choose to undertake work placements of around four to five months’ duration in the summer break or work on internships a couple of days each week
  • we are building a student community and encouraging cross-year collaboration using social media – see our students talking about their work on Twitter #AdStudents
  • check out the opportunities available on the course by visiting the Advertising and Digital Marketing Pinterest board
  • input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff
• Further Studies
  • Postgraduate Opportunities

    Further your study

    Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give you a CV that will catch the eye of employers.

    International Marketing Strategy MSc

    
  • Student Takeover Week

    Ad students took over UoN's social media

    Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week.

    Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

    
  • Research

    at the University of Northampton

    We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

    Visit our Research Hub page for more information.

    
  • Business and Enterprise

    Opportunities Available

    We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

    Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

    
• Fees & Funding
  • UK & EU
  • International

  2019/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,400 per 20 credit module
  Optional Work Placement Year: £950

  2018/19 Tuition Fees

  Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,350 per 20 credit module
  Optional Work Placement Year: £900

  2019/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

  Full Time: £12,500
  Optional Work Placement Year: £950

  2018/19 Tuition Fees

  Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

  Full Time: £12,000
  Optional Work Placement Year: £900

  Scholarships

  EU and International Scholarships

  A merit based scholarship of up to 30% or a £3,000 reduction in the cost of tuition fees for eligible students.

  TD Lewis Scholarship

  The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

  The Chancellor's Fund

  The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

  Wilson Endowment Scholarship

  The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

• Joint Honours Study

  If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

  With a Joint Honours degree you can ensure that your programme has:

  • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
  • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
  • Embedded skills: you will have all the graduate level skills that employers are looking for
  • Student support: your own personal tutor will work with you as you learn and progress.

  Click here for further information on Joints Honours.

*Course data provided by Unistats