Advertising (Joint Honours) BA/BSc (Hons)

Overview Updated 11/01/2019
This programme captures the spirit of advertising in traditional and digital forms, examining the increasingly important and dynamic role that marketing communications plays within an organisation. In the world of branded content and consumer power, we recognise the role of advertising is constantly changing, due technological advances.
This course takes a practical position on the application of advertising, with a heavy emphasis on experiences, such as the planning and execution of real projects.
We will support you to achieve your career and study ambitions, which is why if you complete our Employability Plus Gold programme or Changemaker Gold certificate alongside your studies and if you haven’t secured full-time employment 12 months after graduating* we will secure a three – six month paid internship for you, or support you into postgraduate study.
*with a 2:2 degree classification or higher
Course
Highlights
- Numerous opportunities for work experience.
- A student community encouraging cross-year collaboration using social media.
- Input from industry professionals.
- Guaranteed paid internship with the Northampton Employment Promise.
HP Laptop and software included with this course.

Additional
Information
Optional Work Placement Year
You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Course Details
Communication today is much more of a two-way or even three-way process and organisations must stimulate and respond to their customers instead of just persuading them to buy their brand. This course takes a practical position on the application of advertising, with a heavy emphasis on experiences – such as the planning and execution of real projects.
We provide you with opportunities to visit companies locally and in the USA allowing you to meet professionals working in the sector.
Advertising as a joint honours subject is most commonly taken with Marketing or Multimedia Journalism although many other combinations are available.

Contacts
Course enquiries
study@northampton.ac.uk
Application status enquiries
admissions2019@northampton.ac.uk
Current student enquiries
SID@northampton.ac.uk
International student enquiries
international@northampton.ac.uk
Enquire online
Online enquiry form
Applying for 2019
Facebook Applicant Group
Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm
Phone Call
Home / EU: 0300 303 2772
International: +44 (0)1604 894503
Entry Requirements
Standard entry requirements apply. A typical offer would be BCC at A Level or DMM at BTEC.
English Language Requirements
All International and EU students applying for a course with us must meet the following minimum English language requirements:
- IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
for study at undergraduate level
For information regarding English language requirements at the University, please see our IELTS page.

Course Content
In the first stage of this course, you will examine a broad range of marketing communication topics such as advertising, interactive marketing and sales promotion. You will learn how these communication tools work in influencing consumer behaviour and how they can be brought together to create an integrated campaign that builds strong brands and boosts engagement. You will also plan and deliver your first live project.
-
Introduction to Marketing Communications (20 Credits) Credits)
Module code: MKT1002Core Module Y
-
Foundations of Advertising Media (20 Credits) Credits)
Module code: MKT1018Core Module Y
-
Understanding Consumers (20 Credits) Credits)
Module code: MKT1030Core Module Y
Facilities &
Special Features
- there are numerous opportunities for work experience
- many students choose to undertake work placements of around four to five months’ duration in the summer break or work on internships a couple of days each week
- we are building a student community and encouraging cross-year collaboration using social media – see our students talking about their work on Twitter #AdStudents
- check out the opportunities available on the course by visiting the Advertising and Digital Marketing Pinterest board
- input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff

Fees & Funding
2019/20 Tuition Fees
Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.
Full Time: £9,250
Part Time: £1,400 per 20 credit module
Optional Work Placement Year: £950
2018/19 Tuition Fees
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
Full Time: £9,250
Part Time: £1,350 per 20 credit module
Optional Work Placement Year: £900
2019/20 Tuition Fees
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
Full Time: £12,500
Optional Work Placement Year: £950
2018/19 Tuition Fees
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
Full Time: £12,000
Optional Work Placement Year: £900
Scholarships
EU and International Scholarships
A merit based scholarship of up to 30% or a £3,000 reduction in the cost of tuition fees for eligible students.
TD Lewis Scholarship
The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000. This scholarship is awarded on educational excellence…
The Chancellor's Fund
The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…
Wilson Endowment Scholarship
The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

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Joint Honours Study
If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.
With a Joint Honours degree you can ensure that your programme has:
- Breadth: you are not focused on a single specialism, but are able to study across two disciplines
- Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
- Embedded skills: you will have all the graduate level skills that employers are looking for
- Student support: your own personal tutor will work with you as you learn and progress.
*Course data provided by Unistats
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Updated 11/01/2019
*Course data provided by Unistats