Advertising and Marketing

This is an exciting time to enter the marketing communication industry; for all organisations, marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities.

The marketing and advertising challenges of the future encompass the rise of technology, global competition, fast-changing consumer trends and managing the entire customer experience. Our choice of marketing and advertising courses will equip you with all the knowledge and skills you need to pursue your career ambitions.

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  • You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns on your course. Our advertising and marketing degree courses provide numerous opportunities for work experience, input from industry professionals and we encourage our student community to cross-year collaborate.

    Students on a three-year single honours programme at undergraduate level will benefit from undertaking a year-long placement between Stages Two and Three of their study. These placements provide invaluable experiences for those who meet the entry criteria, allowing them to apply their learning and prepare for their future career path. We offer support to help you find the right placement to suit you, whether it be based in the UK or overseas.

  • We ask that all applicants for our marketing and advertising courses meet the standard entry requirements for their chosen program. It is also recommended that students read the entry requirements on each course page, as further requirements can apply and may vary.

    You can find more information on the specific entry requirements on the course pages found below.

  • Graduates from the University of Northampton’s advertising and marketing courses have gone on to work in a wide range of companies and in a diverse array of roles. Common marketing and advertising jobs for graduates include Account Executive, Digital Display Executive, Media Planner, Press Assistant, Branding and Strategy Assistant, Copywriter and Social Media Coordinator, amongst others.

    We’re so confident that our advertising and marketing graduates will find employment that we have introduced our Northampton Employment Promise. Once you have successfully completed your studies with a 2:2 or above degree classification and completed one of our flagship awards, we will offer support and secure you a three-six month paid internship if you haven’t found paid experience within a year of graduation. You can find out more on our Northampton Employment Promise page.

Advertising and Marketing Student Stories


Barbara Zarzycka

Marketing Management BSc

Jessica Compton

Marketing Management BSc

Josephine Boye

Marketing (Joint Honours)

Lakaya Tshabalala

Marketing Management BSc

Tobias Sutton

Advertising & Digital Marketing BA

Wasif Sarfraz

International Marketing Strategy MSc

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The main reception for the University and additional teaching spaces.

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Workplace opportunity opens doors for Advertising and Digital Marketing student

29 November 2022

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The Living Room Lectures: BA Advertising & Digital Marketing and BSc Marketing

Wed 7 – Wed 7 Dec 2022