Ken Punter
Senior Lecturer in Marketing
level:PG;top_up:false;international:true;foundation:false;clearing:false;full_time:true;part_time:true;start_month:September;location:Waterside
Digital Marketing MSc
Key Facts
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Duration
1 Year Full Time
2 Years Part Time -
Level
Master'sPG MSc
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Full Time: £8,700
Part Time: £967 (per 20 credits) -
Full Time: £19,000
Get in touch
UK STUDENTS ENQUIRIES
study@northampton.ac.uk
0300 303 2772
INTERNATIONAL STUDENTS ENQUIRIES
Updated 12/02/2026
Overview
Digital Marketing MSc explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks. You’ll explore topics including content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. Accredited by the Digital Marketing Institute (DMI), this Digital Marketing Masters degree is designed to be leading-edge to prepare you as a professional digital marketer for the 21st century workplace.
Highlights
- Digital Marketing Institute (DMI) accreditation means students can become a certified Digital Marketing Professional
- Practitioner-based content and assessment ensures relevant digital marketing competencies are at the heart of the course content
- Extended Project option for digital marketing specialisation / work context
- This course is eligible for the UON Graduate Discount Scheme
Entry Requirements
You will need to hold a First or Second class honours degree (or equivalent) in order to be eligible for this course. No work experience is required for admission onto this course.
For more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
If English is not your first language, you must meet the following English language requirements:
- IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills.
Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.
What You'll Learn
This Masters in Digital Marketing explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us.
Accredited by the Digital Marketing Institute (DMI), this Digital Marketing course will also allow you to be certified as a Certified Digital Marketing Professional. Membership of the DMI is Included in the course fee and gives you access to a wealth of study materials and rich content via the DMI student online portal.
Compulsory Modules
Optional Modules
The purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practiceStudents will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.
This module will explore the ethical and regulatory dimensions of digital marketingWe will equip you to lead teams and projects with integrity and with a clear understanding of the benefits and regulatory requirements of inclusion and diversity in the digital marketing specialism, for organisational and societal change.
Digital marketing is inherently geared towards the pursuit of innovationWe will equip you to make decisions about how to focus appropriately in this past-paced environment and make strategic decisions about which developments are an appropriate investmentWe will also embrace the excitement and intellectual stimulation of exploring innovative solutions.
This module focuses on the intricacies of eCommerce, delving into the diverse consumer segments that exist within a digital space, as well as the various online buying journeys that consumers may takeWe will equip you with the skills to adopt a data-driven insight to develop digital marketing strategies and improve performance.
This module focuses on your personal development and digital presentationWe explore your professional goals and help you to create and execute a personalised skills development planThe assessment strategy is designed to equip you with a public-facing web portfolio, an appropriate digital presence and an enhanced professional network.
The purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skillsThis combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.
The purpose of this module is to design and execute an independent enquiry applied to a practical solution or problem in the context of digital marketingIt provides an opportunity for the student to develop and demonstrate advanced scholarship skills while working on a project in their area of specialism.
Please note the modules shown here relate to the academic year 25/26. The modules relating to the academic year 26/27 will be available from June 2026.
As a student, you have an opportunity to become involved in activities and events organised by Digital Northants, which can help enhance your studies and build connections with employers. Digital Northants is a collaboration between local digital businesses, the University of Northampton and local councils, designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
How will I be assessed?
A variety of individual and group-based assessments are used. This includes blogs, e-portfolios, consultancy reports, presentations, posters, podcast scripts, projects, client briefs, and digital content creation.
Are there any special features for this Digital Marketing course?
Input from industry professionals including guest speakers, live client projects, making pitches to real clients and agency staff.
Fees and Funding
2026/27 Tuition Fees
Fees quoted relate to study in the Academic Year 26/27 only and may be subject to inflationary increases in future years.
- UK Full Time: £8,700
- UK Part Time: £967 per 20 credit module
- International – Full Time: £19,000
There are no additional costs for this course for students beginning their studies in September 2026. Should this change, applicants and students will be contacted by the university with details of the costs.
For more information about possible funding options, please visit our Fees and Funding and Scholarships pages.
Fees quoted relate to study in the Academic Year 25/26 only and may be subject to inflationary increases in future years.
- UK Full Time: £8,500
- UK Part Time: £945 per 20 credit module
- International – Full Time: £17,495
Staff
Kardi Somerfield
Senior Lecturer in Marketing
Elisha Horrocks
Senior Lecturer in Marketing
Billy Little
Lecturer in Marketing
Matthew Holtz
Senior Lecturer in Marketing
Jason Vaughan
Senior Lecturer in Marketing
Social Media has provided marketing practitioners with `reach and engagement with audiences on an unprecedented scaleThis module will explore what is meant by social media and how it can best be used effectively for marketingOperational, ethical and legislative challenges are also coveredThis will be a stimulating module that will equip you to understand, choose and justify the most appropriate social media spaces, networks, platforms and tools to deliver successful digital marketing campaigns.