Marketing and Management (Joint Honours) BA/BSc (Hons)

Attendance
Duration
Location
Start Date
Duration
3 Years
Location
Waterside
Start Date
September

Overview Updated 26/09/2018

Joint Honours Marketing and Management offers modules which are geared towards developing your competence and skill as a prospective marketer and your knowledge of marketing models, theories and concepts. The programme offers a practical approach to successful management and is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies whilst being fully supported by our experienced academic team.

Course

Highlights

  • Flexible Study, choose the modules that best suit you
  • Take advantage of a placement year to gain valuable experience

HP Laptop and software included with this course.

Additional

Information

Optional Work Placement Year

You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

Course Details

This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

The programme has been structured to develop your knowledge and entrepreneurial skills and enhance your future employability. Upon completion of the Marketing and Management Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, management, business or HR. You will build your understanding of management theory, principles and practice. There is a strong emphasis on personal awareness and development and the importance of good relationship building.

Read more…

Open Days

Come Say Hello

Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

To find out more about the day, please feel free to have a look at our Open Day Guide.

Careers

Career Opportunities

Graduating students find themselves opportunities in a very wide number of marketing and management areas across all industry sectors including industrial sales, advertising, brand management to more general graduate trainee posts in a broad range of industry sectors including public sector, government, charities and the private sector.

Contacts

Course enquiries
study@northampton.ac.uk

Application status enquiries
admissions2019@northampton.ac.uk

Current student enquiries
SID@northampton.ac.uk

International student enquiries
international@northampton.ac.uk

Enquire online
Online enquiry form

Applying for 2019
Facebook Applicant Group

Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm

Phone Call

0300 303 2772
+44 (0)1604 892134
+44 (0)1604 892546

Entry Requirements

A typical offer would be BBC at A Level or DDM at BTEC. Standard entry requirements apply.

For more more information on how to make an application, please visit our How to Apply page.

If you are an International student and would like information on making an application, please see our How to Apply page.

English Language Requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • Minimum standard – IELTS 6.0 (or equivalent)
    for study at undergraduate level.

For information regarding English language requirements at the University, please see our IELTS page.

Course Content

You will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world.

  • Foundations of Marketing (20 Credits) Credits)
    Module code: MKT1001
    Core Module Y
  • Business Modelling for Marketers (20 Credits) Credits)
    Module code: MKT1022
    Core Module Y
  • Digital Marketing Essentials (20 Credits) Credits)
    Module code: MKT1029
    Core Module Y

Course Stats

Facilities &

Special Features

  • The option to undertake a year-long placement in between Years two and three of study
  • Students that choose to take up a placement year find it an invaluable experience that helps them to apply their learning in their final year and prepare them for their career
  • Marketing and Business Joint Honours gives you flexibility in module choices, allowing you to tailor the course to your individual interests

Postgraduate Opportunities

Further your Study

Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

Business Analytics MSc

International Marketing Strategy MSc

International Special Events Management MSc

Research

We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

Visit our Research Hub page for more information.

Business and Enterprise

We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

Fees & Funding

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

Full Time: £9,250
Part Time: £1,350 per 20 credit module
Optional Placement Year: £900

Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

International: £12,000
Optional Placement Year: £900

To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

Scholarships

EU and International Scholarships

Sir Thomas White Scholarship

The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

TD Lewis Scholarship

The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

The Chancellor's Fund

The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

Wilson Endowment Scholarship

The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

Joint Honours Study

We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.


*Course data provided by Unistats

Waterside

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  • Designed to adapt to 21st century teaching
  • Full range of integrated learning environments
  • 24/7 library and learning zone
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Now Open

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Updated 26/09/2018

  • Joint Honours Marketing and Management offers modules which are geared towards developing your competence and skill as a prospective marketer and your knowledge of marketing models, theories and concepts. The programme offers a practical approach to successful management and is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies whilst being fully supported by our experienced academic team.

    Course

    Highlights

    • Flexible Study, choose the modules that best suit you
    • Take advantage of a placement year to gain valuable experience

    HP Laptop and software included with this course.

  • This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

    The programme has been structured to develop your knowledge and entrepreneurial skills and enhance your future employability. Upon completion of the Marketing and Management Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, management, business or HR. You will build your understanding of management theory, principles and practice. There is a strong emphasis on personal awareness and development and the importance of good relationship building.

    Read more…

    Additional

    Information

    Optional Work Placement Year

    You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

    • Come Say Hello

      Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

      Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

      To find out more about the day, please feel free to have a look at our Open Day Guide.

    • Career Opportunities

      Graduating students find themselves opportunities in a very wide number of marketing and management areas across all industry sectors including industrial sales, advertising, brand management to more general graduate trainee posts in a broad range of industry sectors including public sector, government, charities and the private sector.

  • A typical offer would be BBC at A Level or DDM at BTEC. Standard entry requirements apply.

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • Minimum standard – IELTS 6.0 (or equivalent)
      for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

    Contacts

    Course enquiries
    study@northampton.ac.uk

    Application status enquiries
    admissions2019@northampton.ac.uk

    Current student enquiries
    SID@northampton.ac.uk

    International student enquiries
    international@northampton.ac.uk

    Enquire online
    Online enquiry form

    Applying for 2019
    Facebook Applicant Group

    Office hours:
    Mon – Thu: 9am – 5pm
    Fri: 9am – 4.30pm

    Phone Call

    0300 303 2772

    +44 (0)1604 892134

    +44 (0)1604 892546

  • You will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world.

    • Foundations of Marketing (20 Credits) Credits)
      Module code: MKT1001
      Core Module Y
    • Business Modelling for Marketers (20 Credits) Credits)
      Module code: MKT1022
      Core Module Y
    • Digital Marketing Essentials (20 Credits) Credits)
      Module code: MKT1029
      Core Module Y
    • Further your Study

      Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

      Business Analytics MSc

      International Marketing Strategy MSc

      International Special Events Management MSc

    • We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

      Visit our Research Hub page for more information.

    • We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

      Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

  • Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    Full Time: £9,250
    Part Time: £1,350 per 20 credit module
    Optional Placement Year: £900

    Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.

    To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

    Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.

    International: £12,000
    Optional Placement Year: £900

    To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

    Scholarships

    EU and International Scholarships

    Sir Thomas White Scholarship

    The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

    TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,500.  This scholarship is awarded on educational excellence…

    The Chancellor's Fund

    The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…

    Wilson Endowment Scholarship

    The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

  • We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.

    Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.

*Course data provided by Unistats

Waterside

Our brand new £330 million campus.

Now Open

Discover the campus

360° Tour