Marketing Management (Top-Up) BA (Hons)

• Overview

  Our Marketing Management Top-up BA (Hons) aims to develop you into a professional marketing manager of the future. This one year intensive course has been designed to give you a direct route into management and marketing careers.

  Course

  Highlights

  • Enjoy our range of guest lecturers
  • Work on real world projects

  Apply Now Open Days

  
• Course Details

  This course gives you the opportunity to top-up HND/ or Diploma level qualifications (or equivalent) to a full honours degree. Your HND or Diploma will need to be in one of the following business-related subjects such as Business, Commerce, Economics, Accountancy, HRM, Travel and Tourism and International Development.

  The course focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets. You will learn to apply new marketing techniques, knowledge and best practice solutions to a wide range of marketing management situations.

  You will develop your marketing knowledge, skills and practice to a high level through this Top-up course which will enable you to gain employment in a wide range of marketing jobs around the world upon graduation.

  Methods of Learning

  For this programme taught study will be a combination of workshops, online activities and class activities and usually 10/11 hours per week. We recommend 36 hours in self-directed study time.

  You will study five modules, which typically means a two hour workshop (in class and online) each week for each module, and the research project has four support workshops over the year. So most weeks you will be involved with workshops for ten hours, and more when there is a week with a research project workshop. You are also provided with a supervision tutor for the research project, where you are provided with four hours of individual supervision time throughout the year.

  Assessments

  The modules within the course use a range of assessments, including negotiated projects; marketing plans; research reports; client projects; business presentations; investigative essays and multiple choice tests.

  Read more

  Additional

  Information

  Real world projects, real world solutions

  The project will provide you with an opportunity to carry out an in-depth investigation of a current industry or sector issue relevant to your degree and professional development. You will use relevant academic concepts to investigate a problem, trend or issue with marketing.

• Careers and Events
  • Open Days

    Come Say Hello

    Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

    Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

    To find out more about the day, please feel free to have a look at our Open Day Guide.

    
  • Careers

    Career Opportunities

    Our graduates have found employment in a wide range of marketing positions including those in the not-for-profit and public sectors, promotions, advertising, public relations, marketing research and planning.

    
• Requirements

  You will need to hold a Higher National Diploma (HND) or equivalent (Edexcel, ABE, NCC) or Foundation Degree in a related field. If you are an international student with a Higher Diploma or degree from your own country you will also be considered.

  For more more information on how to make an application, please visit our How to Apply page.

  If you are an International student and would like information on making an application, please see our How to Apply page.

  English Language Requirements

  All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level.

  For information regarding English language requirements at the University, please see our IELTS page.

   

  Contacts

  Course Enquiries

  Application status enquiries
  admissions2020@northampton.ac.uk

  Current student enquiries
  SID@northampton.ac.uk

  International student enquiries
  international@northampton.ac.uk

  Applying for 2020
  Facebook Applicant Group

  Office hours:
  Mon – Thu: 9am – 5pm
  Fri: 9am – 4.30pm

  Phone Call

  0300 303 2772

  +44 (0)1604 892134

  +44 (0)1604 892546

• Course Content
  • Stage 3

  • Research Project (20 Credits)
    Module code: MKT4002

    Core Module Y
  • Principles of Marketing Management (20 Credits)
    Module code: MKT3017

    Core Module Y
  • Advertising (20 Credits)
    Module code: MKT3038

    Core Module Y
  • Digital Marketing (20 Credits)
    Module code: MKT3039

    Core Module Y
  • Global Marketing (20 Credits)
    Module code: MKT3040

    Core Module Y
  • The Marketing Manager (20 Credits)
    Module code: MKT3041

    Core Module Y

  Facilities &

  Special Features

  • Study in a dynamic and stimulating environment
  • Good links with local and national businesses
  • Guest lecturers and client projects on many modules

  The school has a range of facilities available to students including social learning spaces, breakout rooms, mock boardrooms and online working spaces.

• Further Studies
  • Postgraduate Opportunities

    Further your Study

    Our postgraduate courses are a great way to enhance the skills that you have already learnt. Benefit from our postgraduate courses to give yourself a CV that will catch the eyes of employers.

    Business Analytics MSc

    International Marketing Strategy MSc

    International Special Events Management MA

    
  • Research

    We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

    Visit our Research Hub page for more information.

    
  • Business and Enterprise

    We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

    Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

    
• Fees & Funding
  • UK & EU
  • International

  2020/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,450 per 20 credit module
  Distance Learning: £5,100

  To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

  19/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,400 per 20 credit module
  Distance Learning: £5,000

  2020/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £13,750

  To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

  Additional costs

  There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

  19/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  International: £12,500

  Scholarships

  EU and International Scholarships

  We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

  Sir Thomas White Scholarship

  The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

  TD Lewis Scholarship

  The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

  The Chancellor's Fund

  The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply.  The…

  Wilson Endowment Scholarship

  The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

*Course data provided by Unistats