Marketing Management (Top-Up) BA (Hons)

Key Facts

  • UCAS Code


  • Level


  • Duration

    Full Time: 1 Year
    Part Time: 2 Years

  • Starting


  • UK Fees 24/25

    Full Time: £9,250
    Part Time: £1,540 (per 20 credits)

  • International Fees 24/25


  • Location

Get in touch

For questions regarding study and admissions please contact us:

UK/EU Students enquiries
0300 303 2772

International Students enquiries
+44 (0)1604 893981


Our BA Marketing Management (Top-Up) degree aims to develop you into a professional marketing manager of the future. This one year intensive course has been designed to give you a direct route into management and marketing careers.

The course focuses on the latest marketing practices used by successful organisations competing in today’s increasingly complex digital and global markets. You will learn to apply new marketing techniques, knowledge and best practice solutions to a wide range of marketing management situations.

Updated 23/05/2024


  • Top-Up your qualification to a full honours BA degree.
  • Enjoy our range of guest lecturers
  • Work on real world projects

Course Content

  • This course gives you the opportunity to top-up HND or Diploma level qualifications (or equivalent) to a full honours degree.

    Your HND or Diploma will need to be in one of the following business-related subjects such as Business, Commerce, Economics, Accountancy, HRM, Travel and Tourism and International Development.

    You will develop your marketing knowledge, skills and practice to a high level through this Marketing Management Top-up degree course which will enable you to gain employment in a wide range of marketing jobs around the world upon graduation.

    List of modules

    Please note the modules shown here relate to the academic year 24/25. The modules relating to the academic year 25/26 will be available from June 2025.

      • Module code: MKT3017
        Status: Compulsory
        The purpose of this module is to explore the tools, concepts & models that are essential to inform marketing strategy. This module will examine the macro and micro environments and evaluate the strategic fit between company strengths and market opportunities.
      • Module code: MKT3038
        Status: Compulsory
        The purpose of this module is to provide a creative and contemporary appraisal of the radically evolving world of advertising. Advertising needs to address a changing environment and the challenge is to understand advertising's developing role within business and society. This module explores advertising communications, theories, concepts and frameworks, whilst encouraging students to develop their creativity to overcome contemporary issues within advertising management practice.
      • Module code: MKT3039
        Status: Compulsory
        The purpose of this module is to provide an overview of digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practice.Students will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels, learning from current practice and theory.
      • Module code: MKT3040
        Status: Compulsory
        With ever increasing world trade, and a growing integration of our world's major economies, the advancement of globalization will mean that the global marketing strategy of an organisation will inevitably continue to be a significant issue. This module will give students an appreciation of effective and decisive global marketing strategies. It will review the role of global marketing managers and the complexity of operating in several countries.
      • Module code: MKT3057
        Status: Compulsory
        The purpose of this module is to examine luxury brand management by understanding what luxury means and why consumers buy luxury. How to develop a successful luxury brand and the key challenges and opportunities of luxury brand management in today?s global and digital context. Successful brands are those that understand the challenge of finding a balance between being timeless through communicating their brand story and heritage; being current and relevant for the moment through strong brand positioning, visual identity, differentiated customer experience and addressing brand challenges; and being innovative in anticipating future opportunities.
      • Module code: MKT4002
        Status: Compulsory
        The purpose of this module is to provide students with an opportunity to carry out an investigation of a current industry or market sector topic or issue that is relevant to their degree or professional development. This will typically result in the identification of a problem, trend or research issue that is subsequently examined during the project. Students apply relevant academic or marketing concepts to structure their investigation and to communicate their analysis.
  • You will need to hold a Higher National Diploma (HND) or equivalent (Edexcel, ABE, NCC), a Foundation Degree or an equivalent overseas qualification such as the Chinese Dazhuan). This may be in any Business-related area (including Travel and Tourism Management).

    For more more information on how to make an application, please visit our How to Apply page.

    If you are an International student and would like information on making an application, please see our How to Apply page.

    English Language Requirements

    All International and EU students applying for a course with us must meet the following minimum English language requirements:

    • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level.

    For information regarding English language requirements at the University, please see our IELTS page.

  • 2024/25 Tuition Fees

    Fees quoted relate to study in the Academic Year 2024/25 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,540 per 20 credit module
    • International Full Time: £16,500

    For information on the scholarships available to you, please see our scholarships page.

    For more information about possible funding options, please visit our Fees and Funding pages.

    Additional costs

    There are no additional costs for this course for students beginning their studies in September 2024. Should this change, applicants and students will be contacted by the university with details of the costs.

    2023/24 Tuition Fees

    Fees quoted relate to study in the Academic Year 23/24 only and may be subject to inflationary increases in future years.

    • UK Full Time: £9,250
    • UK Part Time: £1,540 per 20 credit module
    • International Full Time: £15,500
  • How will I learn?

    For this programme taught study will be a combination of workshops, online activities and class activities and usually 10/11 hours per week. We recommend 36 hours in self-directed study time.

    You will study five modules, which typically means a two hour workshop (in class and online) each week for each module, and the research project has four support workshops over the year. So most weeks you will be involved with workshops for ten hours, and more when there is a week with a research project workshop. You are also provided with a supervision tutor for the research project, where you are provided with four hours of individual supervision time throughout the year.

    How will I be assessed?

    The modules within the course use a range of assessments, including negotiated projects; marketing plans; research reports; client projects; business presentations; investigative essays and multiple choice tests.

    Are there any special features of this course?
    • Study in a dynamic and stimulating environment
    • Good links with local and national businesses
    • Guest lecturers and client projects on many modules
    • You will work on real world projects with real world solutions. The project will provide you with an opportunity to carry out an in-depth investigation of a current industry or sector issue relevant to your degree and professional development. You will use relevant academic concepts to investigate a problem, trend or issue with marketing.

Careers and Employability

Our graduates have found employment in a wide range of marketing positions including those in the not-for-profit and public sectors, promotions, advertising, public relations, marketing research and planning.

Master’s Opportunities

Our master’s courses are a great way to enhance the skills that you have already learnt. Benefit from our 20% alumni discount on our postgraduate courses to give yourself a CV that will catch the eyes of employers.

Campus Facilities

As a BA Marketing Management (Top-Up) degree student, you will have the opportunity to use the University of Northampton’s on-campus facilities, study areas, and services.

Learning Hub

The Learning Hub is at the heart of the campus and home to the student information desk.


Senate Building

The main reception for the University and additional teaching spaces.