Jason Vaughan
Senior Lecturer in Marketing
level:PG;top_up:false;international:true;foundation:false;clearing:false;full_time:true;part_time:false;start_month:September, February;location:Waterside
International Marketing Strategy MSc
Key Facts
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Duration
Full Time: 1 Year
Full Time Placement: 2 Years -
Level
Master'sPG MSc
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£8,700
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£19,000
Get in touch
UK STUDENTS ENQUIRIES
study@northampton.ac.uk
0300 303 2772
INTERNATIONAL STUDENTS ENQUIRIES
Updated 12/02/2026
Overview
Our MSc International Marketing Strategy degree is specifically designed to provide you with a strong foundation for a successful career in the exciting and fast-paced world of international marketing. The course also enhances your ability to think strategically about marketing management in an international context, something that will help you to stand out in the industry once you graduate.
Alongside the chance to further develop your strategic marketing skills, students on this masters will have the option to take part in an industry placement. This provides the opportunity to put taught skills into practice in a real-world marketing environment.
Ask a student One of our current MSc International Marketing Strategy students, Haiman, is available on Unibuddy to answer any questions you may have about the programme and any other general questions about student life at UON.
Highlights
- 12-month Industry Placement Option.
- Learn from experts in the field of international marketing.
- This course is eligible for the UON Graduate Discount Scheme
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Entry Requirements
You will need to hold a First or Second class honours degree (or equivalent) to be eligible for this international marketing strategy masters.
No work experience is required for admission onto this course.
For more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
If English is not your first language, you must meet the following English language requirements:
- IELTS 6.5 overall with a minimum of 6.0 in writing and 5.5 in all other skills
Equivalent qualifications are considered, for further information regarding English language requirements at the University, please see our English Language Requirements page.
What You'll Learn
Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Whether you are actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This international marketing course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. You will also enhance your ability to think strategically about marketing issues and challenges.
The programme is made up of several modules that combine to provide you with a comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing including:
- the decision to internationalise
- market identification
- screening and selection
- market entry
- tactical action programmes
- implementation
- monitoring and evaluation
The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
Compulsory Modules
The purpose of this module is to critically examine the marketing challenges and opportunities faced by firms as they develop and grow in international marketsA variety of analytical frameworks are examined and applied to a range of businesses and strategic global marketing plans developed.
The purpose of this module is to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skillsThis combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation.
The purpose of this module is to examine digital technologies and social media from a marketing perspective, evaluating the impact they are having on the evolution of business practiceStudents will investigate the role of digital tools and techniques in developing markets, communicating with customers and channels.
The purpose of this module is to examine the factors and influences that shape demand and supply within a multi-faceted global contextIt explores approaches, tools and frameworks available for identifying and analysing the impact of identified factors and influences on marketing decisions.
The purpose of this module is to explore how information is used to aid strategic international decision-makingThe module explores the issues and challenges that exist in international marketing research, providing a suite of problem solving and decision-making tools derived from scientific theory and industry best practice.
The purpose of this module is to examine the principles and practice of marketing managementThe core principles of the marketing concept will be established and major decision areas for creating and delivering customer value will be explored and evaluated in the context of current theory and practice.
Luxury Brand Communications
Code: MKTM066
Please note the modules shown here relate to the academic year 25/26. The modules relating to the academic year 26/27 will be available from June 2026.
The industry placement option enables you to develop your skills and knowledge in a real-world work environment, whilst completing an applied research project. This will give you an advantage over the competition for jobs and scholarships after you graduate, and could be a good starting point for setting up your own consultancy business. Support is offered at the University of Northampton for anyone wanting to start their own business via the Enterprise Launchpad.
Your placement will need to be appropriate to your level of study, and you should also be paid for this work. We will support you in finding and securing a suitable placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.
If you are unable or unwilling to progress with an industry placement, for whatever reason, you will have the option to transfer onto our Dissertation and Research Methods module in order to gain the required credits to complete your international marketing strategy MSc.
What is the teaching style for this course?
You are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using workshop sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies, interactive business simulation software and practical exercises supplemented by extensive online learning materials.
What are the assessments for International Marketing Strategy MSc?
An innovative range of individual and group-based assessments are used, including the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
What jobs can you get with an international marketing degree?
Achieving a masters qualification in this course will open up a wide variety of career options. You will be able to pursue a career in both standard marketing and international marketing. From entry roles such as marketing executive and social media strategist to brand manager and marketing and communications manager, there is a lot of potential for development.
You will also have the chance to either work as a freelance marketer, work in a digital marketing agency, or work in-house for a brand that interests you.
Fees and Funding
2026/27 Tuition Fees
Fees quoted relate to study in the Academic Year 2026/27 only and may be subject to inflationary increases in future years.
- Home: £8,700
- International: £19,000
- Year 2 (Placement Route only): £1,000* (for placements starting in September 2027)
*The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.
There are no additional costs for students beginning their studies in September 2026. Should this change, applicants and students will be contacted by the university with details of the costs.
For information on the scholarships available to you, please see our scholarships page.
For more information about possible funding options, please visit our Fees and Funding pages.
If you are starting a master’s course in 2026/27 either full-time or part-time*, you may be able to apply for a master’s loan through Student Finance England.
Fees quoted relate to study in the Academic Year 2025/26 only and may be subject to inflationary increases in future years.
- Home: £8,500
- International: £17,495
- Year 2 (Placement Route only): £1,000* (for placements starting in September 2026)
*The placement fee amount will only be charged to you after you secure a placement and are enrolled on the work based project in year 2 of your course. You will not be charged this fee if you do not secure a work placement. Please note that the maximum period of study allowed for part-time courses is two years.
Staff
Careers and Employability
Successful completion of this international marketing strategy MSc course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.
Campus Facilities
If you study a MSc International Marketing Strategy degree with the University of Northampton, you will be able to take advantage of on-campus facilities, study areas, and services.
Learning Hub
The Learning Hub is at the heart of the campus and home to the student information desk.
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