Marketing and Events Management (Joint Honours) BA (Hons)

• Overview

  Joint Honours Marketing and Events Management offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. You will explore the planning, delivery and management of exhibitions, conferences, sporting events, product launches, festivals, and charitable fundraising events.

  The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.

  Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

  Course

  Highlights

  • Flexible study, choose the modules that best suit you.
  • Gain experience while you study, take a year in industry.
  • Part-time study options available to fit around your schedule.
  • Guaranteed paid internship with the Northampton Employment Promise.

  HP Laptop and software included with this course.*

  *Terms and Conditions apply

  Apply Now Open Days

  
• Course Details

  This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

  The programme has been structured to develop your knowledge and skills and enhance your future employability. Upon completion of the Marketing and Events Management Joint Honours programme you will be able to progress your career in a wide range of organisations. This programme combines international marketing and events management modules that will provide you with a broad understanding of the core business knowledge needed within industry. You will go on to plan and deliver an event for a real client and have the opportunity to undertake an optional placement in industry.

  Partnerships and Accreditation

  This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.

  Schedule

  Three years full-time or four years with an optional work placement year.

  Assessments

  A range of individual and group-based assessment methods are used. These include essays, written reports, presentations, live client projects, portfolios, research reports, presentations, multiple choice tests and examinations.

  For this programme taught study would be a combination of lectures, seminars and workshops, usually for 12 hours per week. We recommend students spend 24 hours per week in self-directed study time.

  Read more

  Additional

  Information

  Optional Work Placement Year

  You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.

• Careers and Events
  • The Northampton Employment Promise.

    *We promise to secure paid experience for you, if you need it.

    We work with employers to understand what they’re looking for and we’re confident that if you follow one of our structured awards, as well as committing to your studies you’ll be in a competitive position when it comes to applying for graduate jobs.

    We’re so confident, that we promise to secure a paid 3-6 month internship for you, if you need it. Find out more about the Northampton Employment Promise, including how it works and who is eligible.

    
  • Open Days

    Come say hello

    Our Open Days offer you a fantastic opportunity to get a real taste of university life at Northampton and discover how studying here will be a life-changing experience.

    Each Open Day has a packed programme of subjects talks, advice sessions and activities designed to give you all the information you need about studying with us.

    To find out more about the day, please feel free to have a look at our Open Day Guide.

    
  • Careers

    Career Opportunities

    You will find employment across many sectors including film, music and entertainment, trade shows as well as conferences, networking and social events, PR and marketing and tourism and hotels. A significant opportunity for graduates is to become self-employed within the events sector.

    
• Requirements

  Standard entry requirements apply to this course. A typical offer is BCC at A Level or DMM at BTEC.

  For more more information on how to make an application, please visit our How to Apply page.

  If you are an International student and would like information on making an application, please see our How to Apply page.

  English Language Requirements

  All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
    for study at undergraduate level.

  For information regarding English language requirements at the University, please see our IELTS page.

  Contacts

  Course enquiries
  study@northampton.ac.uk

  Application status enquiries
  admissions2020@northampton.ac.uk

  Current student enquiries
  SID@northampton.ac.uk

  International student enquiries
  international@northampton.ac.uk

  Enquire online
  Online enquiry form

  Applying for 2019
  Facebook Applicant Group

  Office hours:
  Mon – Thu: 9am – 5pm
  Fri: 9am – 4.30pm

  Phone Call

  0300 303 2772

  +44 (0)1604 892134

  +44 (0)1604 892546

• Course Content
  • Stage 1
  • Stage 2
  • Stage 3

  From a marketing perspective you will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world.

  • Event Logistics (20 Credits)
    Module code: LEI1005

    Core Module Y
  • The Events Industry (20 Credits)
    Module code: LEI1006

    Core Module Y
  • Introduction to Marketing Communications (20 Credits)
    Module code: MKT1002

    Core Module Y
  • Foundations of Marketing (20 Credits)
    Module code: MKT1001

    Core Module Y
  • Business Modelling for Marketers (20 Credits)
    Module code: MKT1022

    Core Module Y
  • Digital Marketing Essentials (20 Credits)
    Module code: MKT1029

    Core Module Y

  You will study tactical and strategic marketing and will explore and analyse the processes of planning, implementing, managing and evaluating the impact of an event and managing risk.

  • Risk Management in Events (20 Credits)
    Module code: LEI2006

    Core Module Y
  • Events Professional Practice (20 Credits)
    Module code: LEI2007

    Core Module Y
  • Events and Tourism Research (20 Credits)
    Module code: LEI2023

    Core Module N
  • Event Communications 1 (20 Credits)
    Module code: LEI2024

    Core Module N
  • Development Through Work (20 Credits)
    Module code: HRM2045

    Core Module N
  • Career Development and Employability (20 Credits)
    Module code: HRM2049

    Core Module N
  • Tactical & Strategic Marketing (20 Credits)
    Module code: MKT2001

    Core Module Y
  • Information for Marketing Decisions (20 Credits)
    Module code: MKT2003

    Core Module N
  • Brand Management (20 Credits)
    Module code: MKT2006

    Core Module N
  • Service Marketing (20 Credits)
    Module code: MKT2007

    Core Module N
  • E-Marketing (20 Credits)
    Module code: MKT2009

    Core Module N
  • International Market Tactics (20 Credits)
    Module code: MKT2035

    Core Module N
  • (Optional Placement Year) The Placement Year Experience: Organisations in Context (40 Credits)
    Module code: HRM2053

    Core Module Y

  You can undertake a marketing dissertation or research project related to the events industry.

  • Client-Centered Event (40 Credits)
    Module code: LEI3009

    Core Module N
  • Dissertation (40 Credits)
    Module code: LEI4001

    Core Module N
  • Research Project (20 Credits)
    Module code: LEI4002

    Core Module N
  • Joint Dissertation (Option A) (20 Credits)
    Module code: LEI4003

    Core Module N
  • Joint Dissertation (Option B) (20 Credits)
    Module code: LEI4004

    Core Module N
  • Mega Events (20 Credits)
    Module code: LEI3023

    Core Module N
  • Events Communications 2 (20 Credits)
    Module code: LEI3022

    Core Module N
  • Events and Sustainability (20 Credits)
    Module code: LEI3012

    Core Module N
  • Leading Service Quality in Hospitality (20 Credits)
    Module code: LEI3015

    Core Module N
  • Marketing Dissertation (40 Credits)
    Module code: MKT4001

    Core Module N
  • Marketing Project (20 Credits)
    Module code: MKT4002

    Core Module N
  • Marketing Joint Dissertation (Option A) (20 Credits)
    Module code: MKT4003

    Core Module N
  • Marketing Joint Dissertation (Option B) (20 Credits)
    Module code: MKT4006

    Core Module N
  • Marketing Management (20 Credits)
    Module code: MKT3010

    Core Module Y
  • Consumer Behaviour (20 Credits)
    Module code: MKT3007

    Core Module N
  • International Marketing (20 Credits)
    Module code: MKT3012

    Core Module N
  • Customer Relationship Management (20 Credits)
    Module code: MKT3016

    Core Module N

  Facilities &

  Special Features

  • the option to undertake a year-long placement in between Years two and three of study
  • students that choose to take up a placement year find it an invaluable experience that helps them to apply their learning in their final year and prepare them for their career
  • Marketing and Business Joint Honours gives you flexibility in module choices, allowing you to tailor the course to your individual interests
  • this course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing so students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year
• Further Studies
  • Postgraduate Opportunities

    Further your Study

    Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers.

    Our postgraduate courses are a great way to enhance the skills that you have already learnt. Benefit for our 20% off alumni discount on postgraduate fees to give you a CV that will catch the eyes of employers.

    Business Analytics MSc

    International Marketing Strategy MSc

    International Special Events Management MSc

    
  • Research

    We are committed to delivering outstanding research that makes a difference to society. Our Research Institutes and Centres work closely with external partner organisations, locally, nationally and internationally. We produce internationally renowned and relevant research and disseminate knowledge on an international scale.

    Visit our Research Hub page for more information.

    
  • Business and Enterprise

    We are committed to supporting and encouraging business growth and we are involved in a variety of initiatives which seek to benefit the wider community as well as students and staff of the University.

    Discover what businesses we work with and what opportunities may be available to you on our Business and Enterprise pages.

    
• Fees & Funding
  • UK & EU
  • International

  2020/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,450 per 20 credit module

  Additional Costs

  There are no additional costs for this course for students beginning their studies in September 2020. Should this change, applicants and students will be contacted by the university with details of the costs.

  emain the same as UK fees for 2020/21. For more information, please visit the Gov UK website.

  To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.

  19/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  Full Time: £9,250
  Part Time: £1,400 per 20 credit module

  2020/21 Tuition Fees

  Fees quoted relate to study in the Academic Year 20/21 only and may be subject to inflationary increases in future years.

  Full Time: £12,900
  To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.

  Additional Costs

  There are no additional costs for this course for students beginning their studies in September 2019. Should this change, applicants and students will be contacted by the university with details of the costs.

  19/20 Tuition Fees

  Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.

  International: £12,500

  Scholarships

  EU and International Scholarships

  We’re committed to offering the opportunity to study in the UK to the best and brightest students from around the world.

  Sir Thomas White Scholarship

  The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…

  TD Lewis Scholarship

  The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.  This scholarship is awarded on educational excellence…

  The Chancellor's Fund

  The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply.  The…

  Wilson Endowment Scholarship

  The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

• Joint Honours Study

  This award combination will always be a BA. Please refer to the Academic Regulations for more information on Joint Honours Degree designations.

  If you choose to study a Joint Honours degree at the University of Northampton you can select a programme that suits your interests and strengths. This option opens up a host of possibilities to you, offering a wide range of opportunities for careers and further study at your fingertips. In the Joint Honours programme, you will select two subjects as joint for stage one. You may continue with equal emphasis on two subjects as a joint degree in stages two and three, or switch to a major or minor split. The degree title is derived from the two subjects.

  With a Joint Honours degree you can ensure that your programme has:

  • Breadth: you are not focused on a single specialism, but are able to study across two disciplines
  • Flexibility: you can adjust the balance of your programme depending on the interests and skills you develop during your time with us
  • Embedded skills: you will have all the graduate level skills that employers are looking for
  • Student support: your own personal tutor will work with you as you learn and progress.

  Click here for further information on Joints Honours.

  Read more

*Course data provided by Unistats