Marketing and Events Management (Joint Honours) BA/BSc (Hons)

Overview Updated 17/01/2019
Joint Honours Marketing and Events Management offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts. You will explore the planning, delivery and management of exhibitions, conferences, sporting events, product launches, festivals, and charitable fundraising events.The programme is delivered around a variety of core subjects and option choices. The course is flexible and you can tailor the modules around your specific interests. In years two and three you can choose to specialise your studies while being fully supported by our experienced academic team.
Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.
Course
Highlights
- Flexible study, choose the modules that best suit you.
- Gain experience while you study, take a year in industry.
- Part-time study options available to fit around your schedule.
- Guaranteed paid internship with the Northampton Employment Promise.
HP Laptop and software included with this course.

Additional
Information
Optional Work Placement Year
You are encouraged to undertake a year-long placement in between Stages Two and Three of study. If you meet the entry criteria, and choose to take up a placement year you will find it an invaluable experience that helps you to apply your learning in your final year and prepares you for your career. Whilst on your Optional Work Placement Year you will study a 40 credit module ‘The Placement Year Experience – Organisations in Context’. We offer a lot of support in helping you to find a placement, which can be in the UK or overseas.
Course Details
This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.
The programme has been structured to develop your knowledge and skills and enhance your future employability. Upon completion of the Marketing and Events Management Joint Honours programme you will be able to progress your career in a wide range of organisations. This programme combines international marketing and events management modules that will provide you with a broad understanding of the core business knowledge needed within industry. You will go on to plan and deliver an event for a real client and have the opportunity to undertake an optional placement in industry.

Contacts
Course enquiries
study@northampton.ac.uk
Application status enquiries
admissions2019@northampton.ac.uk
Current student enquiries
SID@northampton.ac.uk
International student enquiries
international@northampton.ac.uk
Enquire online
Online enquiry form
Applying for 2019
Facebook Applicant Group
Office hours:
Mon – Thu: 9am – 5pm
Fri: 9am – 4.30pm
Phone Call
Home / EU: 0300 303 2772
International: +44 (0)1604 894503
Entry Requirements
Standard entry requirements apply to this course. A typical offer is BCC at A Level or DMM at BTEC.
For more more information on how to make an application, please visit our How to Apply page.
If you are an International student and would like information on making an application, please see our How to Apply page.
English Language Requirements
All International and EU students applying for a course with us must meet the following minimum English language requirements:
- IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands
for study at undergraduate level.
For information regarding English language requirements at the University, please see our IELTS page.

Course Content
From a marketing perspective you will be introduced to the foundations of the marketing function and develop your understanding of how consumers engage with marketing materials. You will explore digital marketing and why this is essential in the modern business world.
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Event Logistics (20 Credits) Credits)
Module code: LEI1005Core Module Y
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The Events Industry (20 Credits) Credits)
Module code: LEI1006Core Module Y
-
Introduction to Marketing Communications (20 Credits) Credits)
Module code: MKT1002Core Module Y
-
Foundations of Marketing (20 Credits) Credits)
Module code: MKT1001Core Module Y
-
Business Modelling for Marketers (20 Credits) Credits)
Module code: MKT1022Core Module Y
-
Digital Marketing Essentials (20 Credits) Credits)
Module code: MKT1029Core Module Y
Course Stats
Facilities &
Special Features
- the option to undertake a year-long placement in between Years two and three of study
- students that choose to take up a placement year find it an invaluable experience that helps them to apply their learning in their final year and prepare them for their career
- Marketing and Business Joint Honours gives you flexibility in module choices, allowing you to tailor the course to your individual interests
- this course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing so students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year

Fees & Funding
19/20 Tuition Fees
Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.
Full Time: £9,250
Part Time: £1,400 per 20 credit module
18/19 Tuition Fees
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
Full Time: £9,250
Part Time: £1,350 per 20 credit module
Please note that tuition fees for EU students will remain the same as UK fees for 2018/19. For more information, please visit the Gov UK website.
To see what Scholarships and funding may be available to you, please visit our Bursaries and Scholarships page.
19/20 Tuition Fees
Fees quoted relate to study in the Academic Year 19/20 only and may be subject to inflationary increases in future years.
International: £12,500
To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.
18/19 Tuition Fees
Fees quoted relate to study in the Academic Year 18/19 only and may be subject to inflationary increases in future years.
International: £12,000
To see what funding may be available to you as an International student, please visit our Bursaries and Scholarships page.
Scholarships
EU and International Scholarships
A merit based scholarship of up to 30% or a £3,000 reduction in the cost of tuition fees for eligible students.
Sir Thomas White Scholarship
The Sir Thomas White scholarship will support and acknowledge an academically gifted student, with the proviso that the selection panel is confident that there is…
TD Lewis Scholarship
The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000. This scholarship is awarded on educational excellence…
The Chancellor's Fund
The Chancellor’s Fund is a bi-annual fund providing students with awards of between £100 and £1,000. You must be a current student to apply. The…
Wilson Endowment Scholarship
The Wilson Endowment Scholarship provides a £1,500 scholarship to undergraduate students from the Northamptonshire area. The endowed scholarship was donated in memory of Mr Lynn Wilson,…

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Joint Honours Study
We offer so many courses, it can be hard to choose just one. With a Joint Honours degree, you can study two courses, whether they are closely related or completely different. Depending on how much time you want to spend on each subject, your degree may emphasise one subject more than the other, which is a major and minor programme. Alternatively, you can study your subjects equally, resulting in a joint degree.
Please visit our Joint Honours page for more information on Joint Honours courses and available Joint Honours combinations.
*Course data provided by Unistats
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