Creative and innovative design is built on the fusion of visual, technical and emotional considerations. We will teach you these skills throughout your course, developing and nurturing them through studio-based, practical problem-solving activities.
Our course team are dedicated to working with you on an individual basis so that your learning experience is personalised and tailored to you – supporting you to flourish as a capable, confident and entrepreneurial Product Designer.
In the first year, you will be introduced to computer-aided-design (CAD), modelmaking, design drawing, graphic communication, contextual theories and professional studies. Your learning will be consolidated by short projects that are relevant to technical, commercial or social issues.
Your second year will include professional development, through commercial projects and/or competitions briefed by local, national or international companies. These projects will develop your creativity, design knowledge and communication skills – providing the confidence to present your design concepts effectively and professionally.
During your final year, you will work on a self-focused design project – identifying, researching and solving a problem, as a culmination of your studies. You will also participate in briefs from international competitions, such as the Royal Society of Arts (RSA) and Design and Art Direction (D&AD). In recent years our students have won these prestigious accolades.
Student work
Students are encouraged to create products which solve problems, inspire change and look to make a difference in every day life. Product Design student, Oliver Beard, who was knocked unconscious in a rugby match, designed a high-tech skull cap that can detect concussion in people playing full-contact sports. You can read Oliver’s story here.
Students have also invented products that have gone on to receive media recognition. Danny O’Beirne, devised a simple solution to help the visually impaired navigate railway stations. Danny’s research found that many people with visual impairments are put off travelling by train in the UK due to the potential for confusion when they arrive at a station. Danny’s solution – the Tellway Sound Shower – harnesses ultrasound technology which can project a beam of sound via an overhead speaker. You can read Danny’s story here.

Joshua Taylor, a Product Design undergraduate, had a flash of inspiration which has led to him designing a phone case that alerts users when their posture needs correcting, which in turn, prevents the risk of text neck. You can read Joshua’s story here.
Modules
Year 1:
- 3DD1044 – Materials and Processes
- 3DD1054 – Form and Colour
- 3DD1065 – Design Project 1
- 3DD1066 – CAD – 3D Modelling
- 3DD1067 – CAD – 3D Animation
- 3DD1069 – Sketching and Graphics
- 3DD1070 – Design in Context
- 3DD1071 – Design in Practice
Year 2:
- 3DD2015 – Contextual Studies 2
- 3DD2017 – Professional Practice 2
- 3DD2046 – Materials and Processes 2
- 3DD2065 – Form and Colour 2
- 3DD2075 – Design Projects 2A
- 3DD2076 – Design Project 2B
- 3DD2077 – 3D Modelling and Manufacture
- 3DD2078 – 3D Modelling and Simulation
Year 3:
- 3DD3019 – Final Major Project – Realisation
- 3DD3045 – Final Major Project – Research
- 3DD3046 – Final Major Project – Development
- 3DD4003 – Minor Design Project