Friedemann’s current research is concerned with particular mechanisms of knowledge transfer in relation to design management. Over a ten-year period, he and his colleagues have analysed the strengths and pitfalls of Knowledge Transfer Partnerships (KTP) in the context of the global toy, games and gift markets. This decade-long project culminated in an academic book on design and technology management entitled Handbook of Research on Trends in Product Design and Development, and more than £840,000 income for the University of Northampton.
He also recently collaborated with the Sorrell Foundation and colleagues at the University of Derby as programme coordinator for two pilot projects with academies. This project subsequently led to the rebuild and regeneration of regional school campuses, and contributed to government policy on education through its ‘Building Schools for the Future’ programme.
Further, a recent project with stakeholders in India enabled the University Design programme team to foster appropriate design solutions for international communities.
His other research interests include design management, design pedagogy, and material innovation.