Marketing BSc Welcome Pack
Welcome to BSc Marketing 2026.
Welcome to the World of Marketing!
The degree course you are about to start is designed to give you the knowledge to ensure you are prepared to be a fully skilled modern marketing professional ready for the workplace.
Your Marketing degree provides you with professional recognition through the accreditation from both the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).
What you can expect on your Marketing degree includes the choice of a wide range of Marketing modules available to choose from that provides you with a solid foundation in marketing, while also providing you with the opportunity to specialise by choosing topics that meet your ambitions and supports your future employability. The specialist modules on your degree provide practical skills in areas such as digital marketing, branding, global marketing, public relations, marketing strategy, social media and content creation.
There are opportunities for real-world experiences through consultancy projects, live-client assessments, in addition to the optional placement year which provides the experience to enhance your CV while being employed at an organisation, applying the theory of the classroom in a real-world setting.
Marketing skills are highly prized by employers all over the world and this course will teach students the leading-edge marketing skills, tools and techniques that they will need to build a rewarding and successful marketing career in this digital age. We do all this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges.
Your Course Leader
Katie Pascoe
Senior Lecturer in Marketing
As your course leader I can help you with finding your timetable, accessing key UON information to help you get started. I will be present throughout your UON journey.
Additional staff
- Matthew Holtz BSc Marketing Year 1 lead
- Debbie Clewes BSc Marketing Year 2 lead
Welcome and Induction Sessions
If you have any questions before Welcome Week starts on 21 September 2026, please email your course leader katie.pascoe@northampton.ac.uk.
When you arrive at the University of Northampton, there’s plenty to get involved with during Welcome Week. However, there are specific sessions taking place as part of your course induction that’ll help you settle in and prepare for teaching to start the following week:
Tuesday 22 September
- Session: Welcome to Marketing
- Date: 22 September
- Time: 10am – 1pm
- Location: TBC
Join us for your first introduction session to the School and your BSc Marketing course
- Session: ULT Welcome Talk
- Date: 22 September
- Time: 2pm – 2.30pm
- Location: Engine Shed
Wednesday 23 September
- Session: Meet your course team and PAT
- Date: 23 September
- Time: 10am – 1pm
- Location: Learning Hub 113
Meet your Year 1 lead and Personal Academic Tutor, along with your Course Leader. Find and understand your timetable and meet your course peers.
- Session: Library Quest
- Date: 23 September
- Time: 2pm – 3pm
- Location: Drop-in area 2nd Floor Learning Hub
Find your way around the library services and physical resources.
Thursday 24 September
- Session: Online Q&A session
- Date: 24 September
- Time: 12pm – 1pm
- Link: https://eu.bbcollab.com/guest/fcc87144c6b64e338aa8d1c76128acd5
An online session for anyone who has missed any earlier sessions or have final questions about classes starting next week.
- Session: The Faculty Welcome Experience!
- Date: 24 September
- Time: From 2pm
- Location: The Hide (4th floor Learning Hub)
This is how we love to kick things off in the Faculty of Business Law! This fun and friendly social event brings music, unique games, party food and more to our new student and staff community. Hosted by the faculty Student Experience Assistant Team (SEAT), this is a great opportunity to connect and mix with peers and tutors from Business, Management, Analytics, Marketing, Hospitality, Law, Accounting, Finance, Human Resources, Criminology, Criminal Justice & Policing course communities. We promise you’ll have a great time…NOT TO BE MISSED!
Enhancing skills, building networks and engaging in the wider University community
Chartered Institute of Marketing (CIM) Marketing Club – (Optional)
The CIM Marketing Club has been designed to ensure you get the most from your university studies and prepare you for a career in marketing.
The Marketing Club runs a series of webinars tailored to meet your needs, sharing the latest thinking, trends and techniques in real-world marketing delivered by the industry’s experts. You will also receive regular Marketing Club updates, including content designed to support your studies and help you actively manage your professional development by keeping you up to date with the latest developments, innovations, and concepts in the marketing industry.
Whether you’re looking for articles to reference in your assignments, understand how to stand out from the crowd, or have up to date knowledge and insights at your fingertips to aid you in interviews, the CIM Marketing Club has you covered!
So make sure you don’t miss out and sign up for the CIM Marketing Club updates for free today.
Digital Northampton – (Optional)
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton. which can help enhance their studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about the podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
