International Marketing Strategy MSc Welcome Pack
Welcome to MSc International Marketing Strategy – September 2026.
Ready to launch your career in the dynamic world of global marketing? Our MSc International Marketing Strategy course is designed to equip you with the advanced knowledge and practical skills needed to excel. We’ll help you dive into the complexities of international markets, exploring consumer behaviour across cultures, digital marketing in a global context, and the strategic decisions that drive successful multinational brands.
You’ll learn directly from experienced academics and industry professionals, gaining insights into cutting-edge marketing theories and real-world case studies. Our curriculum covers essential areas such as international market entry strategies, global brand management, cross-cultural communication, and digital marketing analytics. You’ll also have the opportunity to develop your research skills and critically analyse current trends and challenges in international marketing.
Beyond the classroom, we offer a supportive and vibrant learning environment. You’ll collaborate with a diverse cohort of students, broadening your global perspective and building valuable professional networks.
During your course you will have the opportunity to take part in various live client and networking activities. In the past 12 months students have worked on a live client brief for BAM Clothing; presented to the senior leaders at Market Harborough Building Society as part of the summer challenge (this included a visit to the company’s head office); received several guest speaker talks including from alumni; visited a leading content creator management agency; there are also many opportunities to gain marketing experience both within the university and with local employers.
Your Course Leader
Jason Vaughan
Senior Lecturer in Marketing
jason.vaughan@northampton.ac.uk
As your course leader I’m here to help you with any issues related to your course and I can also guide you in relation to any other challenges you may be facing whilst a student here.
Additional staff
- Dr Martin Smith
- Dr Christiana Stephen
- Dr Adeboye Dada
- Deborah Clewes
Welcome and Induction Sessions
This is your induction timetable with an in-person session starting on Thursday 24 September. If you have any questions, please do not hesitate to contact Jason Vaughan: Jason.vaughan@northampton.ac.uk
Thursday 24 September
Session: Welcome to your course
Meet your course team and students you’ll be studying with and hear first-hand from a current student including their hints and tips for getting the most out of your MSc.
- Time: 1 – 2pm (BST)
- Location: LH127, 1st floor, Learning Hub, Waterside campus
Session: The Faculty Welcome Experience!
This is how we love to kick things off in the Faculty of Business Law! This fun and friendly social event brings music, unique games, party food and more to our new student and staff community. Hosted by the faculty Student Experience Assistant Team (SEAT), this is a great opportunity to connect and mix with peers and tutors from Business, Management, Analytics, Marketing, Hospitality, Law, Accounting, Finance, Human Resources, Criminology, Criminal Justice & Policing course communities. We promise you’ll have a great time…NOT TO BE MISSED!
- Time: From 2pm (BST)
- Location: The Leathersellers Hide, 4th Floor, Learning Hub, Waterside campus
Friday 25 September
Session: Library Quest
Find out about the Library services, get acquainted with the Library and start your academic year with confidence!
- Time: 10:15 – 11:15am (BST)
- Location: Drop-In-Area, 2nd floor of the Learning Hub, Waterside Campus
Session: Welcome from the University Leadership Team
- Time: 12:30 – 1pm (BST)
- Location: Engine Shed, Waterside campus
Enhancing skills, building networks and engaging in the wider University community
During your course you will have the opportunity to take part in various live client and networking activities. In the past 12 months students have worked on a live client brief for Nestle; presented to the senior leaders at Market Harborough Building Society as part of the summer challenge (this included a visit to the company’s head office); received several guest speaker talks including from alumni; there are also many opportunities to gain marketing experience both within the university and with local employers.
