Fashion Marketing and Promotion BA Welcome Pack
Welcome to BA Fashion Marketing and Promotion – September 2026.
Welcome to the world of Fashion Marketing! I’m delighted you’ll be joining us this September!
This degree is designed to equip you with the knowledge and skills to become a fully rounded marketing professional, ready for the fast-moving world of fashion and luxury business. You’ll build a solid grounding in core marketing principles while specialising in the areas that matter most to the fashion industry, from branding and digital marketing to consumer behaviour, content creation, and brand storytelling. Throughout the course you’ll have the chance to tailor your studies around your own ambitions and future career goals.
A real highlight of the course is the chance to apply what you learn to authentic, real-world marketing challenges through project-based assessments and case studies. You’ll develop practical skills you can speak to confidently in job interviews, building a portfolio of work that demonstrates your ability to think strategically and creatively. There’s also the option of a placement year, where you can spend time working within the industry, putting classroom theory into practice and building your professional network before you graduate.
Fashion marketing skills are in high demand globally, and this course has been designed to give you the leading-edge tools, techniques, and critical thinking employers are looking for. We combine the latest research and industry insight with hands-on, real-world application, so you leave not just knowing the theory, but knowing how to use it.
I can’t wait to meet you and to start this journey together. If you have any questions before your first day, please don’t hesitate to get in touch.
Your Course Leader
Laura Carter
Senior Lecturer in Marketing
laura.carter@northampton.ac.uk
As your course leader I can help you with finding your timetable, accessing key UON information to help you get started. I will be present throughout your UON journey.
Additional staff
- Katie Pascoe – Senior Lecturer in Marketing
- Billy Little – Fashion Marketing and Promotion Year 1 lead
- Christiana Stephen – Fashion Marketing and Promotion Year 2 lead
Preparing for your course
To welcome you our BA Fashion Marketing and Promotion degree, we have arranged the following sessions so that you can meet other students on your course as well as some of your course tutors. Please find the details of the sessions in the accordion below.
If you have any questions before Welcome Week starts on 21 September, please email your course leader: laura.carter@northampton.ac.uk
Tuesday 22 September
Session: Welcome to Fashion Marketing and Promotion
- Time: 10am – 1pm (BST)
- Location: TBC
Join us for your first introduction session to the School and your Fashion Marketing and Promotion course!
Session: University Leadership Team Welcome Talk
- Time: 2 – 2.30pm (BST)
- Location: Engine Shed, Waterside campus
Wednesday 23 September
Session: Meet your course team and Personal Academic Tutor
- Time: 10am – 1pm (BST)
- Location: LH120, first floor Learning Hub, Waterside campus
Meet your Year 1 lead and Personal Academic Tutor, along with your Course Leader. Find and understand your timetable and meet your course peers.
Thursday 24 September
Session: Online Q&A session
- Time: 12 – 1pm (BST)
- Link: Class Collaborate (TBC)
An online session for anyone who has missed any earlier sessions and have final questions about classes starting next week.
Session: The Faculty Welcome Experience
- Time: From 2pm (BST)
- Location: The Hide, 4th floor Learning Hub, Waterside campus
This is how we love to kick things off in the Faculty of Business Law! This fun and friendly social event brings music, unique games, party food and more to our new student and staff community. Hosted by the faculty Student Experience Assistant Team (SEAT), this is a great opportunity to connect and mix with peers and tutors from Business, Management, Analytics, Marketing, Hospitality, Law, Accounting, Finance, Human Resources, Criminology, Criminal Justice & Policing course communities. We promise you’ll have a great time…NOT TO BE MISSED!
Enhancing skills, building networks and engaging in the wider University community
Chartered Institute of Marketing (CIM) Marketing Club
The CIM Marketing Club has been designed to ensure you get the most from your university studies and prepare you for a career in marketing.
The Marketing Club runs a series of webinars tailored to meet your needs, sharing the latest thinking, trends and techniques in real-world marketing delivered by the industry’s experts. You will also receive regular Marketing Club updates, including content designed to support your studies and help you actively manage your professional development by keeping you up to date with the latest developments, innovations, and concepts in the marketing industry.
Whether you’re looking for articles to reference in your assignments, understand how to stand out from the crowd, or have up to date knowledge and insights at your fingertips to aid you in interviews, the CIM Marketing Club has you covered!
So make sure you don’t miss out and sign up for the CIM Marketing Club updates for free today.
Digital Northampton
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton. which can help enhance their studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about the podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.
