Digital Marketing MSc Welcome Pack
Welcome to your MSc Digital Marketing 2023.
Guided by your experienced tutors, you will be exploring the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. You will also develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s.
You may already have a business background to build upon, or perhaps you are continuing from your first degree and preparing for your career in marketing. Either way you will have the chance to discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks.
You’ll explore topics including digital diversity, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology.
We will be giving you access to Digital Marketing Institute (DMI) power member resources and you will have the opportunity to earn the Professional Diploma in Digital Marketing in addition to your Masters degree.
Your Programme Leader
Kardi Somerfield
Senior Lecturer in Marketing
Welcome and Induction Session
Before you begin studying your MSc Digital Marketing degree, we would like to invite you to an online welcome session; you will be able to meet other students also studying the same course, as well as meet the academic team who will be teaching on your degree.