Digital Marketing MSc Welcome Pack
Welcome to MSc Digital Marketing 2026.
Guided by your experienced tutors, you will be exploring the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. You will also develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s.
You may already have a business background to build upon, or perhaps you are continuing from your first degree and preparing for your career in marketing. Either way you will have the chance to discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks.
You’ll explore topics including digital diversity, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. You will also have the chance to access Digital Marketing Institute (DMI) resources.
During your course you will have the opportunity to take part in various live client and networking activities. In the past 12 months students have presented to the senior leaders at Market Harborough Building Society as part of the summer challenge (this included a visit to the company’s head office); received several guest speaker talks including from alumni; visited a leading content creator management agency; and there are also many opportunities to gain marketing experience both within the university and with local employers.
Your Course Leader
Jason Vaughan
Senior Lecturer in Marketing
Jason.Vaughan@northampton.ac.uk
As your course leader I’m here to help you with any issues related to your course and I can also guide you in relation to any other challenges you may be facing whilst a student here.
Additional staff
- Dr Kardi Somerfield
- Mr Billy Little
- Mr Matthew Holtz
- Dr Rebecca Fakoussa
- Ms Alex Young
Welcome and Induction Sessions
When you arrive at the University of Northampton, there’s plenty to get involved with during Welcome Week. However, there are specific sessions taking place as part of your course induction that’ll help you settle in and prepare for teaching to start the following week:
Thursday 24 September
- Session: Welcome to your course
- Date: 24 September 2026
- Time: 1pm – 2pm
- Location: LH127, 1st floor, Learning Hub
Meet your course team and students you’ll be studying with and hear first-hand from a current student including their hints and tips for getting the most out of your MSc.
- Session: The Faculty Welcome Experience!
- Date: 24th September 2026
- Time: From 2pm
- Location: The Leathersellers Hide, 4th Floor, Learning Hub
This is how we love to kick things off in the Faculty of Business Law! This fun and friendly social event brings music, unique games, party food and more to our new student and staff community. Hosted by the faculty Student Experience Assistant Team (SEAT), this is a great opportunity to connect and mix with peers and tutors from Business, Management, Analytics, Marketing, Hospitality, Law, Accounting, Finance, Human Resources, Criminology, Criminal Justice & Policing course communities. We promise you’ll have a great time…NOT TO BE MISSED!
Friday 25 September
- Session: Library Quest
- Date: 25 September 2026
- Time: 10.5am – 11:15am
- Location: Drop-In-Area, 2nd floor of the Learning Hub, Waterside Campus
Find out about the Library services, get acquainted with the Library and start your academic year with confidence!
- Session: Welcome from the University Leadership Team
- Date: 25 September 2026
- Time: 12.30pm – 1pm
- Location: Engine Shed
Enhancing skills, building networks and engaging in the wider University community
During your course you will have the opportunity to take part in various live client and networking activities. In the past 12 months students have worked on a live client brief for Nestle; presented to the senior leaders at Market Harborough Building Society as part of the summer challenge (this included a visit to the company’s head office); received several guest speaker talks including from alumni; there are also many opportunities to gain marketing experience both within the university and with local employers.
