Advertising & Digital Marketing BA Welcome Pack
Welcome to BA Advertising & Digital Marketing 2023.
Hello and welcome to the course! This course is designed to equip you with a range of skills and experiences to help you take the next steps in your career. Whether you want to be an Advertising Strategist, a Content Creator or a Marketing Researcher … or if you have no idea yet (that’s OK too!) we’ll be here to support you.
As well as the academic subjects you’d expect to find on a marketing course, you’ll also be getting involved in live client projects, and getting the chance to use your creativity too.
There will be lots of opportunities along the way – to attend events, network, volunteer or get hired. We hope you enjoy your time on the course and of course make lots of new friends along the way.
Your Programme Leader
Kardi Somerfield
Senior Lecturer in Marketing
Kardi.Somerfield@northampton.ac.uk
Welcome and Induction Session
To introduce you to the BA Advertising & Digital Marketing degree we would like to invite you to an online welcome and induction session. In this session you will be able to meet other students studying on your digital marketing course, as well as the academics on your programme.
Enhancing skills, building networks and engaging in the wider University community
Why not follow our course Instagram page: mkt_adv_digital_uon if you haven’t already – and check out our blog for articles written by students, staff and our alumni (maybe you soon?)
If you’d like to get your head into some industry-related content, we recommend following Wired, The Drum, Marketing Week and Campaign on your socials so you can see their articles coming through and read the ones that interest you.