Advertising & Digital Marketing BA Welcome Pack

Welcome to BA Advertising & Digital Marketing 2022.

Please include a very brief overview of your course, written in the first person, about what the students can expect, and what the course will provide them (no more than 250 words).

This course is designed to equip you with a range of skills and experiences to help you take the next steps in your career. Whether you want to be an Advertising Strategist, a Content Creator or a Marketing Researcher … or if you have no idea yet (that’s OK too!) we’ll be here to support you.

As well as the academic subjects you’d expect to find on a marketing course, you’ll also be getting involved in live client projects, and getting the chance to use your creativity too.

Your Programme Leader

Kardi Somerfield

Kardi Somerfield

Senior Lecturer in Marketing






Welcome and Induction Session

To introduce you to the BA Advertising & Digital Marketing degree we would like to invite you to an online welcome and induction session. In this session you will be able to meet other students studying on your digital marketing course, as well as the academics on your programme.

Enhancing skills, building networks and engaging in the wider University community

Why not follow our course Instagram page: advertisinganddigital_uon if you haven’t already – and check out our blog for articles written by students,  staff and our alumni (maybe you soon?)

If you’d like to get your head into some industry-related content, we recommend following Wired, The Drum, Marketing Week and Campaign on your socials so you can see their articles coming through and read the ones that interest you.

Our Campus