Advertising & Digital Marketing BA Welcome Pack
Welcome to BA Advertising & Digital Marketing – September 2026.
We are delighted to welcome you to the BA Hons Advertising and Digital Marketing degree at the University of Northampton.
This course is designed for the realities of modern marketing, which is fast moving, creative, data informed, and continually evolving. From day one, you will begin developing the strategic thinking and creative confidence needed to plan and deliver campaigns that stand out in a crowded digital world.
You will explore areas such as consumer behaviour, branding, social media, influencer marketing, and global communications. What makes this course distinctive is how these areas come together in practice. A strong emphasis is placed on the relationship between creativity and strategy, helping you to not only generate ideas but also shape campaigns that achieve meaningful impact.
You will also engage with emerging technologies, including artificial intelligence, and examine how they are transforming marketing practice. This includes content creation, personalisation, campaign optimisation, and insight generation. You will be encouraged to think critically about these tools and use them in creative and responsible ways.
Learning is practical and applied. You will work on live briefs, collaborate with others, and respond to real industry challenges, building a professional portfolio that reflects your development as a marketer.
With accreditation from the Chartered Institute of Marketing and the Digital Marketing Institute, along with the option of a placement year, you will graduate with the knowledge and experience to stand out.
We look forward to supporting you as you begin your journey with us. Welcome to the course!
Your Course Leader
Barry Crisp
Senior Lecturer in Marketing
barry.crisp@northampton.ac.uk
As your Course Leader, I am here for you throughout your studies, whether that’s questions about your timetable and modules, guidance on the direction of the course, or simply someone to talk to if things are not going to plan.
Preparing for your course
To introduce you to the BA Advertising and Digital Marketing degree, we would like to invite you to an online welcome and induction session on 9 September, followed by in person sessions starting on 22 September.
This initial online session will give you the opportunity to meet fellow students on your course, as well as members of the academic team, and to begin familiarising yourself with the course and what to expect from your studies.
If you have any questions, please do not hesitate to contact Barry Crisp: barry.crisp@northampton.ac.uk
Wednesday 9 September
Session: Welcome to Advertising and Digital Marketing at UON
- Time: 11am – 12pm (BST)
- Link: https://teams.microsoft.com/meet/363316013234354?p=v0pMIXhxCIBvEpddtu
Tuesday 22 September
Session: Joint Marketing Welcome!
This session brings together students from across all marketing-related degree programmes. It’s a great chance to network, meet academic staff, and gain an overview of what to expect in your first year.
- Time: 10am – 1pm (BST)
- Location: TBC
Tuesday 22 September
Session: University Leadership Team (ULT) Welcome Talk
- Time: 2 – 2:30pm (BST)
- Location: Engine Shed, Waterside campus
Wednesday 23 September
Session: Advertising & Digital Marketing Induction
This course-specific session is where you will meet your Course Leader, your Head of Year and Personal Academic Tutor (PAT). You will receive key course information and have the chance to ask questions and connect with fellow Advertising and Digital Marketing students. We look forward to welcoming you to the University of Northampton and supporting you throughout your journey.
- Time: 10am – 1pm (BST)
- Location: LH115, Learning Hub, Waterside campus
Wednesday 23 September
Session: Library Quest
Designed to introduce students to the Learning Hub and library services. This activity provides a flexible and interactive way for students to get acquainted with the library and start their academic year with confidence. This session forms part of the Advertising & Digital Marketing Induction.
- Time: 11:30am – 12:30pm and/or 11:45am -12:45pm
- Location: Library Help Desk, 2nd floor of the Learning Hub, Waterside campus
Thursday 24 September
Session: The Faculty Welcome Experience!
This is how we love to kick things off in the Faculty of Business Law! This fun and friendly social event brings music, unique games, party food and more to our new student and staff community. Hosted by the faculty Student Experience Assistant Team (SEAT), this is a great opportunity to connect and mix with peers and tutors from Business, Management, Analytics, Marketing, Hospitality, Law, Accounting, Finance, Human Resources, Criminology, Criminal Justice & Policing course communities. We promise you’ll have a great time…NOT TO BE MISSED!
- Time: 2 – 4pm (BST)
- Location: The Leathersellers Hide, 4th Floor, Learning Hub, Waterside campus
