Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.
Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.
For publications, projects, datasets, research interests and activities, view Kathleen Mortimer’s research profile on Pure, the University of Northampton’s Research Explorer.