Business Analytics and AI (Top-Up) BSc Welcome Pack
Welcome to BSc Business Analytics and AI (Top-Up) – September 2026.
Welcome to the BSc (Hons) Business Analytics & AI Top-Up programme. I am delighted that you have chosen to join us, and I look forward to supporting you throughout what promises to be an exciting and rewarding academic journey.
This course has been designed to prepare you for the rapidly evolving world of business, data, and Artificial Intelligence. Throughout your studies, you will explore how organisations use data, analytics, automation, and AI technologies to improve decision-making, drive innovation, and gain competitive advantage. You will develop the knowledge and practical skills needed to analyse complex business problems, generate data-driven insights, and evaluate the strategic impact of emerging technologies.
Learning on this programme is highly applied and practice-focused. You will engage with real-world business scenarios, case studies, practical activities, and collaborative projects that reflect contemporary organisational challenges. You will also develop skills in data analysis, forecasting, data visualisation, business automation, and responsible AI implementation.
The programme combines interactive workshops, seminars, guided independent study, and group activities. Assessments are authentic and professionally relevant, enabling you to demonstrate your learning through assignments, projects, presentations, and practical tasks.
During your first week, you will meet the programme team, your fellow students, and your Personal Academic Tutor (PAT), who will support you throughout your studies. The first few weeks are designed to help you settle into university life and develop the academic, digital, and professional skills needed for success.
We look forward to working with you as you develop into a confident, analytical, and future-ready graduate. Welcome to the programme, and I wish you every success in your studies.
Your Course Leader
Dr Patrice Seuwou
Associate Professor in Learning & Teaching
patrice.seuwou@northampton.ac.uk
Additional staff
- Dr Xavier Matieni, Deputy Course Leader
Preparing for your course
When you arrive at the University of Northampton, there’s plenty to get involved with during Welcome Week. However, there are specific sessions taking place as part of your course induction that’ll help you settle in and prepare for teaching to start the following week:
Thursday 24 September
Session: Welcome to BSc Business Analytics and AI Top Up
Meet the course lead, connect with fellow students and find out key information about the course.
- Time: 10 am – 12 pm (BST)
- Location: Room LH227, 2nd floor, Learning Hub, Waterside Campus
Session: Study Skills
Give your academic skills a boost with some practical skills to help you succeed! Build your confidence for university-level learning and feel more equipped to meet the demands of the course.
- Time: 1 – 2:30pm (BST)
- Location: TBC
Session: The Faculty Welcome Experience!
This is how we love to kick things off in the Faculty of Business Law! This fun and friendly social event brings music, unique games, party food and more to our new student and staff community. Hosted by the faculty Student Experience Assistant Team (SEAT), this is a great opportunity to connect and mix with peers and tutors from Business, Management, Analytics, Marketing, Hospitality, Law, Accounting, Finance, Human Resources, Criminology, Criminal Justice & Policing course communities. We promise you’ll have a great time . . . NOT TO BE MISSED!
- Time: From 2:30pm (BST)
- Location: The Leathersellers Hide, 4th floor, Learning Hub, Waterside campus
