International Marketing Strategy MSc Welcome Pack
Welcome to MSc International Marketing Strategy – January 2026.
Ready to launch your career in the dynamic world of global marketing? Our MSc International Marketing Strategy course is designed to equip you with the advanced knowledge and practical skills needed to excel. I’ll help you dive into the complexities of international markets, exploring consumer behaviour across cultures, digital marketing in a global context, and the strategic decisions that drive successful multinational brands.
You’ll learn directly from experienced academics and industry professionals, gaining insights into cutting-edge marketing theories and real-world case studies. Our curriculum covers essential areas such as international market entry strategies, global brand management, cross-cultural communication, and digital marketing analytics. You’ll also have the opportunity to develop your research skills and critically analyse current trends and challenges in international marketing.
Beyond the classroom, we offer a supportive and vibrant learning environment. You’ll collaborate with a diverse cohort of students, broadening your global perspective and building valuable professional networks. This MSc is ideal for graduates like you seeking to specialise in international marketing, or for professionals looking to enhance their existing skills and advance their careers in a globally-focused role. Join us and become a leader in international marketing strategy!
Your Course Leader
Jason Vaughan
Senior Lecturer in Marketing
jason.vaughan@northampton.ac.uk
Welcome and Induction Sessions
This is your induction timetable with an online session starting on Thursday 22 January. If you have any questions please do not hesitate to contact Jason Vaughan: Jason.vaughan@northampton.ac.uk
Thursday 22 January
Session: Welcome to your course
- Time: 11am (GMT)
- Link: https://eu.bbcollab.com/collab/ui/session/guest/37eba124d12f4bc68d5c03ea2e1e1bd1
Enhancing skills, building networks and engaging in the wider University community
During your course you will have the opportunity to take part in various live client and networking activities. In the past 12 months students have worked on a live client brief for Nestle; presented to the senior leaders at Market Harborough Building Society as part of the summer challenge (this included a visit to the company’s head office); received several guest speaker talks including from alumni; there are also many opportunities to gain marketing experience both within the university and with local employers.