Marketing Management (Top-Up) BA Welcome Pack
Welcome to BA Marketing Management (Top-Up) 2025.
The BA Marketing Management (Top Up) is for you if you are passionate about marketing and ambitious to work in one of the many areas of the industry. This course provides a fantastic platform from which to launch your career or further study.
You will cover a broad range of marketing subjects during your 2 terms of study.
Your Course Leader
Rob Horn
Senior Lecturer in Marketing
rob.horn@northampton.ac.uk
Welcome & Induction Sessions
Students arriving during University Welcome Week are encouraged to attend the generic Marketing induction sessions (Look out for communications regarding these in September) where the Course Leader will welcome you.
An additional specific welcome session for this course will be held during the first week of term (details will be circulated closer to the date)
Monday 22 September – Friday 3 October
Welcome Week activities
From karaoke to outdoor cinema, wellbeing walks to Silent Disco, and much more – there’s something suitable for everyone.
See our Welcome timetable to find out more.
Thursday 25 September
Session: Business & Law Welcome Fair
Don’t miss the fun of the fair! Music, games, sweet treats and more (including prizes to be won). Join our business and law student and staff community for an afternoon of fun, friendship and first-year festivities. No need to book, just turn up!
- Time: 12 – 4pm (BST)
- Location: Town Hall, Creative Hub, Waterside campus
Enhancing skills, building networks and engaging in the wider University community
Chartered Institute of Marketing (CIM) Marketing Club (optional)
The CIM Marketing Club has been designed to ensure you get the most from your university studies and prepare you for a career in marketing.
The Marketing Club runs a series of webinars tailored to meet your needs, sharing the latest thinking, trends and techniques in real-world marketing delivered by the industry’s experts. You will also receive regular Marketing Club updates, including content designed to support your studies and help you actively manage your professional development by keeping you up to date with the latest developments, innovations, and concepts in the marketing industry.
Whether you’re looking for articles to reference in your assignments, understand how to stand out from the crowd, or have up to date knowledge and insights at your fingertips to aid you in interviews, the CIM Marketing Club has you covered!
So make sure you don’t miss out and sign up for the CIM Marketing Club updates for free today.
Digital Northampton (optional)
As a student, you have an opportunity to become involved in activities and events organised by Digital Northampton, which can help enhance their studies and build connections to employers. Digital Northampton is a collaboration between local digital businesses, the University of Northampton and local councils designed to support the digital innovation in the region.
The Digital Northampton Podcast is created at the University and is produced and hosted by Ken Punter, Lecturer in Digital Marketing. It covers a range of subjects, primarily focusing on digital marketing and communications. Students can learn more about the podcasting and creating digital content when choosing from our wide range of optional modules on offer.
Listen to The Digital Northampton Podcast now! You can also find the podcast on Spotify by searching for ‘The Digital Northampton Podcast’.