Godwin Chukwuemerie Asogwa

• Placement role: Assistant Marketing Manager
• Employer: NAHL Works Ltd

What were the benefits of undertaking a placement year?

My placement provided me with invaluable real-world experience that complemented my academic studies. It allowed me to apply theoretical marketing and business concepts in a practical environment, improving my understanding of industry practices. It also helped me build professional networks, gain confidence in a corporate setting, and better understand workplace dynamics in the UK. Additionally, it gave me a competitive edge in the job market by equipping me with hands-on experience.

What employability skills have you developed from your placement?

I’ve developed a wide range of employability skills, including strategic thinking, communication, teamwork, and leadership. I also enhanced my digital marketing skills, including campaign planning, content creation, and data analysis and strengthened my time management and problem-solving skills through handling multiple projects and deadlines. Furthermore, I improved my adaptability and professionalism in a fast-paced business environment.

What advice would you offer students applying for a placement?

I would advise you to start your applications early and tailor your CV and cover letter to each role. Gaining some prior knowledge or certifications in your field can also be very beneficial. Be confident during interviews and highlight both your academic knowledge and transferable skills. Finally, remain open to learning and be proactive – placement years are a great opportunity to grow both personally and professionally.

What do you feel was the biggest achievement of your placement year?

Successfully contributing to the planning and execution of marketing campaigns that improved brand visibility and customer engagement. Taking on a leadership role as an Assistant Marketing Manager and being trusted with responsibilities such as co-ordinating projects and supporting decision-making was a major highlight. It boosted my confidence and demonstrated my capability to perform in a professional environment.

How do you feel your placement year will help you in the future?

It has significantly enhanced my career prospects by providing me with practical experience and industry-relevant skills, as well as preparing me for future roles in marketing and business management by giving me a clear understanding of workplace expectations. The experience has also helped me identify my career goals and build a strong professional foundation for long-term success.