What is the Centre for Sustainable Business Practices?

The Centre for Sustainable Business Practices (CSBP) aims to encourage, facilitate, capture and promote research and consultancy into business sustainability. In this context sustainability is being defined as “an ultimate objective of maintaining indefinitely the viability of our economies, the societies in which they exist and the physical environment on which they all depend.” (Jenkins, 2009 p.21). The impact of sustainability is being felt across all business activities. It is a consideration with any stakeholder relationship, whether it is adopting a corporate social responsibility approach with customers, defining environmental regulations with suppliers or exploring ways to protect shareholders. The intended impact of this centre also links closely with the University’s Social Impact agenda, particularly Challenge 4: Make Northamptonshire the best county in the UK to start, build and run a business.

This Centre creates an interdisciplinary platform for research activity across the Faculty of Business and Law through the development of four research groups within the Centre. In addition to this, CSBP work closely with colleagues across the University and with external partners to produce valuable research with demonstrable impact.

Areas of interest

The Centre for Sustainable Business Practices has a wide range of research interests. Four main themes have been used to create four research groups within the Centre. Below are only some selected topics currently under study with these groups:

  • Entrepreneurship and small Business Development
    • Corporate Social Responsibility and SMEs
    • Measuring Social Value
    • Empathy in Social Enterprise
  • Ethics and Corporate Social Responsibility
    • Advertising ethics and regulation
    • The ethics of business gifting
    • Politics and consumption
  • Economies and Markets
    • Takeover regulations to protect shareholders
    • Supply chain management
    • Public-Private buisness collaborations
  • Legal Frameworks and Regulated Markets
    • Trafficking of illegal commodities
    • Empowerment and oppression in higher education
    • Driscrimination and equality

Recent projects

Social Innovation project

Delegates attending an event as part of Social Innovation project

This joint project between University of Northampton and Ambedkhar University Delhi, funded by the British Council Social Enterprise Education Programme, has been instrumental in the development of the MA Social Innovation and the increased internationalisation of the programme.  Through joint workshops and a national colloquium held in Delhi the AUD Centre for Incubation, Innovation and Entrepreneurship was launched and is now established as a not for profit company supporting entrepreneurs in Delhi and developing sustainable businesses.

The project, which was coordinated by the CSBP’s member Gill Gourlay, brought in dialogues and deliberations as well as successful initiatives in entrepreneurial education and practice and it is envisaged that the personal and institutional networks that have been created will be further explored in the coming months, to enhance programmes in both institutions.

Entrepreneurial Education project with Kazakhstan

This Erasmus+ funded project on Entrepreneurial Education has facilitated  staff mobility between University of Northampton and Almaty Management University in Kazakhstan with the aim to strengthen the institutional links of educators in entrepreneurship in both institutions and develop a joint understanding of what is required  in entrepreneurial education at Masters level in an international content. The framework has facilitated five trips between the two countries. It is hoped that this experience and networking will lead to another funded project in this area in the future.

Previous projects

Research collaboration with Amity University

Kathleen Mortimer, Angela Rushton and Sally Laurie at Amity University in Noida

Three members of the Centre, Kathleen Mortimer, Angela Rushton and Sally Laurie, visited Amity University in Noida to participate in their International Business Horizons Conference in the track “Marketing Ethics and sustainability”. Informal discussions also led to the identification of possible research collaboration.

International Workshop on Sustainability of Food Supply Chains

Researchers attending CSBP's latest conference

This international workshop was sponsored by the British Council (Newton Fund) and the Brazilian National Council for state Funding Agencies. Its aim was to increase researcher mobility in Eco food supply chain systems and promote new international collaborations, networks and projects. It had the participation of twenty researchers from the UK and twenty researchers from Brazil. It was organised and coordinated by Dr Luciano Batista.

External Partners

Amity University Noida logo

Joint research output in terms of conference papers and articles in the area of Marketing Ethics and Sustainability.

Institute for Small Business and Enterprise logo

University of Northampton hosted the 2016 ISBE SIG conference to create networking opportunities and future collaboration.

Alma University logo

Working with Almaty Management University in Kazakhstan on a funded project to develop a joint Masters programme in Entrepreneurship.

University of Delhi logo

This research collaboration is focused on research on the role of participatory methodologies in community based tourism enterprises (CBTEs)

Fundacao getulio vargas logo

Joint funded project on: “Eco food supply chains: Exploring industrial ecosystems to minimize food waste and maximize social benefits”. In partnership with the Fundacao Getulio Vargas (FGV) university in Brazil.


CSBP Staff

Staff working with the CSBP include:


Expertise and interests

 Ethics and Corporate Social Responsibility
Kathleen Mortimer

Advertising ethics and regulation

Integrated Marketing Communications

Sally Laurie

Sustainability in FMCG sector

Integrated Marketing Communications

Angela Rushton Marketing ethics and gift giving
Chijioke Uba Individual and Business Sustainability
Mils Hils Cyber Security
Alison Hulme Politics of consumption
Marcella Daye

Formula E: motor racing and electric cars

Farm tourism and place branding

Economies and Markets
Georgia Giordani Bank profitability and efficiency
Rachel Fitzgerald Technology and blended learning
Eghosa Igudia Informal economy in emerging market economies
Luciano Batista Sustainable food supply systems and the circular economy
Luai Jraisat Supply chain management
Umair Tanveer Sustainable Operations and Circular Economy
Hakeem Owalabi Public-Private business collaborations
Hala Mansour Human Resources and change management
Entrepreneurship and Small Business Development
Sandy MacDonald Leadership, governance
Rebecca Fakoussa Family businesses and entrepreneurship
Gill Gourlay Social innovation and sustainable businesses
Louise Atkinson Small businesses and CSR
Elisabeth Kim Knowledge integration and entrepreneurs
Punita Bhatt Social innovation and entrepreneurship
Richard Sanders Sustainability, organic agriculture
Richard Hazenberg Social impact measurement

 Legal frameworks and regulated markets
Simon Sneddon Trafficking of illegal commodities
Nick Cartwright Empowerment and oppression in higher education
Melanie Crofts Discrimination and Equality

CSBP Students

CSBP currently has 17 research students:

Name Title of Research
Imdad Ali Exploring retention and talent management strategy within the Pakistani banking industry
Achila Amarasinghe From conflict to recovery – An examination of stakeholders’ perspectives of destination rebranding in Sri Lanka
Louise Atkinson The role of community influences on socially responsible activity within SMEs
James Blackmore-Wright Mid-sized businesses and the challenge of growth
Oanh Cao Tu The growth of ‘social value’ in public service delivery in the United Kingdom: Policy implications for Vietnam
Eunice O. Chuukwuma-Nwuba Exploring the Impact of Entrepreneurship Education on University Graduates’ Entrepreneurial Intents
Maher Daboul Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility
Siham Elgergeni The Impact of Ownership Structure on Corporate Social Responsibility
Muhammad Islam Influence of culture, corporate governance practice on performance in listed companies: A perspective of Bangladesh
Stephen Macharia Corporate Governance
Samantha Read Digital identity and the use of mobile apps
Aliya Tankibayeva An examination of women’s leadership roles in organisations of Kazakhstan
Jing Yang A critical examination of white collar reward strategy and practice within NMCs in China: A comparative study
Dora Yeboah Service quality in developing countries.
Chigoziri Jack-Osimiri Patterns and Issues in European Trademark Jurisdiction
Shalini Bisani Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire
Alvaro Dossa Eco Food Value Chains: Improving the Economic, Social and Environmental Sustainability of Food Supply Chains through Circular Economy Praxis

Working with CSBP

If you are interested in working with CSBP please contact


Select a recent output below or view all research outputs on NECTAR.