University of Northampton students from across the Faculty of Business and Law have recently returned from a week-long study trip to the Big Apple.
The 31 students, currently in their first and second years of study, toured businesses across the city, to get insights into how they operate, hear top industry tips and see, first-hand, how the city that never sleeps does business.
Students from the Business Entrepreneurship, Events, Tourism and Fashion Marketing programmes started their week at NYC & Company, New York City’s official marketing, tourism and partnership organisation, before heading to WGSN, the world’s leading trend forecaster to scan the horizon for the next BIG thing, and insights into how industry uses and drives trends. As well as dropping into IBM to hear more about how they’re striving to continually lead in the tech sector.
After meeting with industry heavyweights, student Adelina Nastas felt the experience: “gave us an insight of the industry’s methods of operating and a chance to connect to the biggest companies”. Student Molly Barham, said she felt: “More confident meeting businesses and made me more interested in the PR route”
Katie Pascoe, Senior Lecturer in Marketing, and study trip leader said: “The NYC study trip is now in its thirteenth year, we’ve got great connections with the businesses we visit, they know the calibre of our students and they’re able to share excellent insights into their business, which are especially valuable to the students, as these are aligned to the areas they’re studying.”
In addition to the valuable study tours which enabled the students to gain a real understanding of the working across several industries, the trip also included time for metro-rides, sight-seeing, shopping and strolls around the beautiful Central Park, and a boat trip to see the Statue of Liberty.