Staff Profile - Wenjing Fu
Ms Wenjing
- PhD: Loughborough University, United Kingdom, Oct 2023 – Present
- MSc: Loughborough University, United Kingdom, Oct 2021 – Dec 2022
Wenjing has previously experience in tutoring in quantitative data analysis, and teaching in sport management and marketing. She joined the University of Northampton as an Esports lecturer in September 2026, committing to deliver high-quality lectures, supervise student projects and contribute to latest research in Esports.
Wenjing is an associated fellow of Advanced HE.
Wenjing teaches subjects basically in Sport, Exercise, and Health Science, focusing on sport and esports marketing, and data analysis in social science.
- Digital Esports Marketing
- Doing Research in Esports
- Esports Business Fundamentals
- Esports Development Project
- Introduction of Sport Management
- Sport Management Research Method
Wenjing’s research interests lie in
- Participation Sport
- Customer Value and Behaviours
- Sport and Esports Marketing and Social Media Marketing
- Wellbeing