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Research Profile
Mrs Sarah
Kennell
Lecturer in Marketing
Sarah.Kennell@northampton.ac.uk
01604 893472
Publications
Jump to:
2015
2015
Kennell, S.
and
Rushton, A.
(2015)
User-generated content (UGC) in pleasure travel decision-making.
In:
O’Malley, L.
(ed.)
O’Malley, Lisa
2015 Academy of Marketing Conference: The Magic in Marketing.
Helensburgh: Academy of Marketing. 9781905952649.
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