Monday 10 April 2017
Enterprising students from the University of Northampton have masterminded a cinema spectacular which promises to be a roaring success.
The five Events Management undergraduates have organised an open-air cinema screening of Disney’s The Lion King as their main final-year project.
All 500 tickets for the Cinema Under the Stars event, which takes place at Brixworth Country Park on Saturday 13 May, were snapped up in a matter of a weeks – with the organisers convinced they could have easily sold twice as many.
Letisha Swamy, Lucy Barwell, Dominique Dorsett-Vidal, Abigail Mackenzie and Lauren Sheppard are organising the family film screening to raise money for Northampton homeless charity, the Hope Centre.
But while they’ve found the marketing of the event a doddle, there’s been a mountain of regulations and red tape to cut through to stage a public performance.
“Marketing was very straightforward,” said Letisha. “We mainly relied on social media to spread the word, targeting a Brixworth community page on Facebook, for example, and the sales just took off – our 50 early bird tickets sold out within just four days.”
Abigail added: “What’s been really hard work has been arranging all of the licences and paperwork to stage a public event.
“There’s catering licences, health and safety to consider, child protection guidelines, a licence to broadcast the film, environmental health rules and we’ve even had to be in touch with the police and fire service. People might think holding an event in a field would be easy to organise, but there’s so much hard work involved behind the scenes.”
The students have booked an open-air cinema company to screen the film and organised a variety of attractions to ensure it’s a fun-filled evening, including a bouncy castle, catering, face painting, a balloon artist and live music.
While the event is sold out, you can still support the Hope Centre via the students’ JustGiving page.