Kulwinder Kaur, Communications and Projects Officer within the University’s Enterprise, Development and Social Impact Directorate, will be publishing her Master of Arts (MA) Dissertation as a chapter in Anders Örtenblad edited book on Corporate Social Responsibility (CSR). This book will contribute to the knowledge about how CSR should be practiced in various contexts.
Kulwinder has an MA in International Management from the University of Northampton and as part of her MA Dissertation carried out an exploratory qualitative study investigating how CSR contributes to a firm’s value-creation. It explored the dynamics of the relationships between the firm and its stakeholders and examined how CSR is defined, perceived and implemented within the organisation.
The book chapter entitled ‘Fashionline: Case study of a UK Fashion retailer’, will provide an understanding and knowledge of how those working within Fashionline define and perceive CSR, how CSR creates value for the organisation, and whether there are variations in perceptions of CSR between the different stakeholder groups. To preserve anonymity, the firm is referred to as Fashionline within the chapter.
Kulwinder commented: “Getting my Masters Dissertation published is a great achievement for me. I am extremely proud and thrilled! I am pleased that everybody within our Directorate is research active. The concept of CSR has always been of an interest to me and the notion that businesses are accountable in their activities and actions to a wide range of stakeholders is very relevant to the University’s work with private sector partners.”
Professor Simon Denny, Director of Enterprise, Development and Social Impact, commented: “Kulwinder’s work on CSR has helped inform how we approach and work with businesses, and also how we think about the University’s responsibility to our stakeholders. I’m delighted she has joined the ranks of published authors in the University.”
The book will be published in early 2015.